Saveup

SaveUp
Type of business Private
Available in English
Headquarters Lake Forest, Illinois
Area served United States
Founder(s) Priya Haji
Sammy Shreibati
Website saveup.com
Alexa rank Negative increase 48,337 (April 2014)[1]
Registration Required to play (United States,
Launched November 2011
Current status Active

SaveUp is a free financial management site and app for iPhone[2] that uses prizes to incentivize Americans to save money and pay down debt.[3] The company was founded in 2011 by Priya Haji and Sammy Shreibati.[4] It has partnered with the thinktank Filene Research Institute.[5] SaveUp raised $7 million in funding from BlueRun Ventures and True Ventures.[6]

Description

SaveUp monitors account balances in order to issue credits. Credits, similar to reward points, are awarded every time a user saves money or reduces debt, and can be used for the chance at cash and prizes.[7][8][9] It was listed as one of 2011's Top 100 websites by PCMag.[10]

References

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