Kaya Limited

Kaya Limited was incorporated on March 27, 2003 as a wholly owned subsidiary of Marico Limited.^[2] In September 2013, Kaya Limited demerged from Marico Limited and is now an independent company.^[3]

There are more than 100 Kaya Clinics across 26 cities in India.^[4] Kaya also has over 20 clinics in the Middle East in addition to an e-commerce portal ^[5] and a team of more than 140 dermatologists and beauty therapists.^[6] Kaya also operates a retail format called, 'Kaya Skin Bar' which houses specialized products that cater to skin and hair care needs. There are over 100 Kaya Skin Bars in India.^[7]

History

In the year 2002, Mr. Harsh Mariwala, Chairman of Marico Limited,^[8] launched the prototype of Kaya Skin Clinic at Marico’s corporate office.^[9] Soon after, 6 Kaya Skin Clinics were launched in the cities of Mumbai and Delhi.^[10] The brand was then incorporated on 27 March 2003, expanding its skin clinics to various parts of India. The next year, 2004, Kaya ventured into the Middle East, launching its first skin clinic in Dubai.^[11]

In 2010, Kaya Limited acquired Singapore-based cosmetic company Derma Rx.^[12] Kaya Limited introduced Aqua Radiance—a supersonic water jet facial—as one of the company’s signature services.^[13] Kaya Limited divested Derma-Rx International Aesthetics Pte Ltd. to KV Asia Capital in December 2013.^[14]

“Kaya Skin Bar”, a product-forward retail concept was launched in January, 2013.^[15][16]

Business

Kaya Limited operates three business formats, namely Kaya Skin Clinic, Kaya Skin Bar, and Kaya E-commerce.^[6][16] Kaya Skin Clinic offers solutions for various skin conditions like Acne, Pigmentation as well as Laser Hair Removal solutions while Kaya Skin Bar has 13 skin care and hair care ranges developed by in-house dermatologists.^[17]

Kaya products are sold on both its e-commerce portal and eBay ^[18] in addition to various other ecommerce portals such as Flipkart, Jabong.com, Nykaa, Snapdeal, Amazon.com, Myntra, etc.^[19]

Corporate Affairs

The majority of the Kaya Limited’s shares (60.70%) are held by the promoters group. The rest is divided between the individual public (20.93%), foreign institutions (6.30%), Mutual Funds (3.63%), Body Corporate (5.65%) and others as on August 7, 2015.^[20]

Services & Products Offered

Kaya Limited offers solutions & products ranging from hair care and skin care in the specialized categories of Anti-Aging, Pigmentation, Acne, Acne Scar, and Laser Permanent Hair Reduction along with regular beauty enhancement services.^[21][22]

The product range of Kaya Ltd consists of over 50 skincare products ranging from daily skin care to specific skin concerns.^[23]

Awards & Recognition

2009

• Awarded the Most Admired Retailer of the year for Health and Beauty at the Images Retail Awards ‘09^[24]
• Featured among the top 10 Health and Happiness Brands in "The Complete Wellbeing Health and Happiness Brand Survey 2009", conducted by global research company Synovate^[6]

2010

• CMO Award for Brand Excellence, the Master Brand status from the CMO Council, and the Elle Beauty Award for the product Kaya Brightening & Firming Eye Serum^[6]

2012

• Kaya Limited received the Product of the Year award from the Consumer Survey of Product Innovation for its Aqua Radiance package, and the Asia’s Best Employer Brand Award for Excellence in Training^[6]

2013

• CMO Asia award for Best Loyalty Program of the year and Innovative Retail Concept for the Year. Elle Beauty Awards 2013 awarded Kaya's Brightening and firming eye serum^[6]

2015

• Aesthetics Chain of the Year 2015 by Indian Salon & Wellness Awards and the Best Skin Care Provider Award for Year 2015 by CIMS^[25]

2016

• 'Wellness service brand of the year' by India Health & Wellness Summit ^[26]
• Retail excellence award in customer loyalty at Asia Retail & Shopping centre Congress & Awards^[27]
• Most trusted Brand - Cosmetic Dermatology at the World Brand Summit, Dubai 2016 ^[28][29]

References

External links

• Official Website
• Kaya Skin Clinic - Middle East