Calippo

Calippo is a freezie brand owned by Unilever, and sold as part of the Heartbrand line of products in most countries, including the Wall's brand in the United Kingdom and the HB brand in Ireland

Products

The most common flavours are orange, strawberry and tropical fruit.^[1] Calippo is made with 30% fruit juice and is 99% fat-free. Calippo is known to sell the following products:

• Lemon
• Raspberry Pineapple
• Tropical
• Lemon minis
• Cola
• Bubblegum
• Raspberry Pineapple minis
• Multipack^[2]
• Strawberry
• Orange
• Lime
• Calippo Shots^[3]

Australia

These products, along with a number of other well-known Street's products, are now made in China.^[4]

History

Calippo Inc. © was established in 1951 by John Calippo. The Calippo brand operated with losses in each of the first four years of production, however in its fifth year Calippo found success with its new branding and advertising campaign, focusing on the now-famous packaging shape, known as the 'Calippacket'. The business grew exponentially, with record profits in the cold beverages industry of $80,002 in 1956 (worth $1,000,000 in today's money).

John Calippo pioneered the use of ice cream vans in the late fifties, which led to further success within the brand, propelling the company to the upper echelons of the industry. This saw Calippo retain a large share of the market up until the late 1990s, at which point the company was bought by Unilever in a multi-million dollar takeover. Dave Woods, of the Wall Street Journal, reported the estimated price of the purchase to be in the range of $50-75,000,000.

See also

• List of frozen dessert brands

References