Business & Decision

Business & Decision

Drive your performance.
Type	S.A. (corporation)
Traded as	Euronext: BND
Industry	IT services, IT consulting
Founded	1992
Headquarters	Paris, France
Area served	Worldwide
Services	IT services, business consulting and outsourcing services
Revenue	€ 249 million (2011)[1]
Number of employees	2,800
Website	group.businessdecision.com

Business & Decision (frequently called B&D ) is an international consulting and systems integration company with its global headquarters in Paris, France. The group specialises in Business Intelligence (BI), Customer Relationship Management (CRM), e-Business and Enterprise Information Management (EIM) among other areas.

Business & Decision has a presence in 15 countries and employs more than 2500 people worldwide. It is listed on the Euronext: BND since 2001.

History

• 1992: founded by Patrick Bensabat in France
• 2001: listed on Euronext Paris' nouveau marché Euronext: BND. First international acquisitions in Belgium and UK
• 2002-2006: expansion in 12 countries including first acquisition in the United States
• 2012: 20th anniversary
• 2014: acquisition of Ceri Medical & InFact
• 2016: death of founder Patrick Bensabat

Activities

Business & Decision has worked for over 2100 clients globally. Some of its major activities include-

• Decision making and enterprise performance: Analytics, Business Intelligence, Performance Management and Big Data (65% of revenue);
• e-Business : Digital Business, Web Marketing, Search Engine Optimisation (SEO), on-line strategy, e-commerce, hosting and data warehouse (18% of revenue).
• Customer Relationship Management : CRM front office, marketing campaigns management, interactive marketing, analytical CRM (17% of revenue);
• Digital Transformation : Business consultancy approach and focus on innovative technologies; how synergies can be triggered within the organizations cross-departments. Hot topics are real time decision, customer DNA, fraud detection, e-beacon, omnichannel, lean process management...

Geographical locations

• Belgium
• Canada
• France
• India
• Luxembourg
• Mauritius
• Morocco
• Netherlands
• Russia
• Spain
• Switzerland
• Tunisia
• United States
• United Kingdom

Key figures

Quotation and shareholding

• Company listed at Euronext Paris
• ISIN = FR0000078958 - BND
• Currency = euro
• Shareholding :
  • Founder & Family: 44%
  • Float (Euronext C): 36%
  • Other: 20%

Sources

• Boursorama
• Le Journal du Net
• Investir

References

• Vanessa Walters and Baptiste Cordier (Sep 30, 2008), UPDATE 1-Business & Decision confirms 2008 targets, Reuters, retrieved 2013-04-20 

External links

• Official website