Bombo Radyo Philippines

Bombo Radyo Philippines
Basta Radyo... BOMBO!

Type	Private (PSE: BRP)
Industry	Radio Network
Founded	July 6, 1966 (50 years ago)
Founder	Don Marcelino Florete Sr.
Headquarters	Iloilo, Philippines Makati City, Philippines
Key people	Margaret Ruth C. Florete (President and CEO) Rogelio M. Florete, Jr. (EVP)
Revenue	unknown
Net income	unknown
Owner	Consolidated Broadcasting System, Inc. (CBS) Newsounds Broadcasting Network, Inc. (NBN) People's Broadcasting Service, Inc. (PBS)
Parent	Florete Group of Companies
Website	Official Website

Bombo Radyo Philippines is one of the largest radio networks in the Philippines spanning across 21 major provinces. It is a conglomeration of three smaller radio networks: Newsounds Broadcasting Network, Inc. (NBN), Mindanao licensee; Consolidated Broadcasting System, Inc. (CBS), Visayas licensee; and People's Broadcasting Service, Inc. (PBS), Luzon licensee. It is composed of 21 Bombo Radyo stations and 16 Star FM stations across the Philippines. Bombo Radyo is owned and managed by the Florete Group of Companies which also manages banking and pawnshop operations.

Bombo Radyo Philippines AM division, although not yet having a station in the capital city of Manila (but maintaining a Newscenter In Makati), is by far consistently strong in ratings particularly in the Visayas and Mindanao regions.

The Bombo Radyo brand has been closely associated with fearless commentaries and controversial exposes against prominent and powerful Filipino politicians, thus making it popular among the masses.^[1]

As Bombo, the Spanish language name for a drum, serves as the name of the station, it is no surprise that a bass drum serves as the network logo.

History

Its flagship station, Bombo Radyo Iloilo, based in Iloilo City was founded in July 6, 1966, from the start, the station's studios are located inside the Florete Building in Mapa Street, until it was relocated in the Bombo Radyo Broadcast Center alongside Luna Street in Lapaz District, the station has been enjoying the prestige honor of consistently being the number one radio station since its inception during the 1970s.

DYFM is then part of the Northern Broadcasting Corporation. Don Marcelino, the grand old man of Bombo Radyo was accepted a joint venture agreement between him and former Ilocos Sur governor Arthur Villanueva, enabling the station to begin its broadcasts.

From humble beginnings and starting with small amount of employees, until the Florete Group acquired the operations of NBC with 10 stations and 2 affiliates in the whole archipelago. It also entered an management alliance together with CBS, NBN and PBS.

In 1976, Dr. Rogelio Florete, through the advice of his mother Doña Salome Florete, has started to helmed the day-by-day operations of Bombo Radyo. In the same year, the network launched DYRF 99.5 FM (now known as Star FM Iloilo). From then on, the network continue to grow until they acquired DWXB 102.7 FM from Universal Broadcasting Network in 1987 and became 102.7 WSM The Gentle Wind (now known as Star FM Manila).

Bombo Radyo stations

• *Flagship Station
• **Off-Air.

Star FM

Bombo Radyo's FM network group, popularly known as Star FM, is equally as strong as its sister AM network group. Its flagship station based in Manila, even with the existence of a substantial number of FM stations operating and stiff competition from both ABS-CBN's, TV5's and GMA Network's own networks as well as from large radio networks (MBC's Love Radio and Yes FM, and RMN's iFM), is the number one radio station in Metro Manila. The network's strongest market segment is with the provincial or rural people currently residing in Manila helped by its strong brand name in the provinces. Prior to 1994, Bombo Radyo managed its FM stations locally with each individual unique brand name. However this has all been changed in April 1994 when the network officially re-branded all 15 FM stations to carry the brand name Star FM and now share the same vision and objective. The re-branding proved to be successful as Star FM now enjoys strong ratings all across the country. On occasion, Star FM stations are tapped to do news gathering, especially when covering local and national elections or when severe weather (such as typhoons) or disasters strike an affected area.^[2]

Star FM stations

• *Defunct Station
• **Star FM General Santos merged with Star FM Koronadal as "Star FM Cotabato."

References

External links

• Official Website of Bombo Radyo Philippines
• Official Website of STAR FM

Radio networks in the Philippines
Major networks	Aliw DWIZ 882 97.9 Home Radio Bombo Radyo ABS-CBN DZMM Radyo Patrol 630 MOR 101.9 Brigada News FM RGMA Network Barangay LS 97.1 Super Radyo DZBB 594 MBC DZRH Love Radio Cebu(Easy Rock) Pacific(Aksyon Radyo and Yes FM) MBSI PBC(UNTV) UNTV Radio La Verdad 1350 Wish 107.5 Quest RBN RJ 100.3 DZRJ 810 AM RMN DZXL 558 93.9 iFM RPN SBN TV5 92.3 News FM UBSI
State-owned networks	PBS Radyo ng Bayan 738 IBC
Minor networks	EBC DZEC Radyo Agila 1062 Pinas FM 95.5 MBNI
Religious networks	CMN Radio Veritas 846 CEBSI INC Radio 954 DBS FEBC Philippines NDBC SMNI DZAR 1026 Sonshine Radio UCB Philippines(The Edge Radio) ZOE Broadcasting Network DZJV
Regional networks	ABS-CBN My Only Radio Radyo Patrol Apollo Pampanga CLBC Pampanga RGMA Network Super Radyo Barangay FM MBC Hot FM Radyo Natin MBI PBC Palawan PBN Bicol RadioCorp RPN Radyo Ronda SBC Zambales TV5 Radyo5 Viva/Ultimate Oomph! Radio
Campus radio networks	Adamson University Falcon Radio Station Ateneo de Manila University Magis Radio De La Salle University DWSU Green FM Silliman University Silliman NetRadio University of the Philippines DZUP DZLB DYUP UP-FM Radio University of Santo Tomas UST Tiger Radio
Internet networks	Campus Radio Online Dream FM Network MBC Aksyon Radyo U.S. My Only Radio Live Streaming Radio Pilipinas Sutton Radio
Shortwave	Radio Veritas Radyo Pilipinas
HD Radio	iFM 93.9-2 FM Top 40 Hits iFM 93.9-3 FM Classic Hits MOR 101.9-2 Hits MOR 101.9-3 Easy Listening
DTH satellite	TFC Direct! DZMM Radyo Patrol 630 MOR 101.9
Defunct	Baycomms Broadcasting Corporation