Nation Broadcasting Corporation

For the US broadcast television network known as the National Broadcasting Company, see NBC.
Nation Broadcasting Corporation
General partnership
Industry Broadcast radio and television network
Founded July 12, 1963 (1963-07-12)
Founder Abelardo L. Yabut, Sr.
Headquarters TV5 Media Center, Reliance cor. Sheridan Sts., Mandaluyong City, Philippines
Key people
 Manuel V. Pangilinan (President and CEO)
Engr. Erwin V. Galang (Head, Regulatory and Industry Relations)
Engr. Edward Benedict V. Galang (Network Engineering Operations)
Products AksyonTV, Radyo5
Owner MediaQuest Holdings (a subsidiary of PLDT)
Parent TV5 Network
Website interAKSYON.com
News5 Everywhere
radyosingko.news5.ph

Nation Broadcasting Corporation (NBC) is a radio and TV network that has been operating in the Philippines since 1963. As of December 2013, NBC is a subsidiary of MediaQuest Holdings, Inc. under the PLDT Beneficial Trust Fund, NBC is an affiliate of TV5 [1] and is located in the TV5 Media Center, Reliance cor. Sheridan Sts., Mandaluyong City.

History

Radio

NBC was the first network to broadcast on a 24-hour basis outside of Metro Manila. It launched the first FM stations in the Visayas and Mindanao regions, and was the first network to bridge the archipelago with the utilization of satellite broadcasting. Launched in the early 1980s, NBC was the first radio satellite network in the Philippines, and continues to cover the live games of the Philippine Amateur Basketball League and the Philippine Basketball Association.

In 1998, NBC became the only FM radio network in the Philippines consisting of member-stations named after their respective markets.

DZAR was the first to launch in 1998 through its nationwide transmission. But in 2005, The Kingdom of Jesus Christ (KJC) leader Pastor Apollo C. Quiboloy and the Swara Sug Media Corporation acquired all NBC AM stations and rebranded it as Sonshine Radio.

In 1973, DWFM was established as the first FM station during the martial law era. MRS 92.3 is a music, ballad and pop-formatted FM station, which played listeners' most requested songs. When PLDT media subsidiary MediaQuest Holdings, Inc. bought NBC from the Yabuts in 1998, the station became Joey@Rhythms 92.3 in 1998 to 2005 and 923 Joey, enriched FM broadcasting and marketing, from 2005 to 2007. On 8 April 2007, XFM began after 923 Joey was signed off on 4 April, just before Holy week. XFM featured ambient, chill, down-tempo, electronica, house, lounge, trip-hop and indie music on radio until its ground-breaking format in February 2008.

In October 2009, the Manila, Cebu and Davao stations discontinued their Smooth AC format. The Manila station became U92, in partnership with All Youth Channels. It became the first CHR-formatted station focused on MTV Philippines broadcasting from a state-of-the-art studio at Silver City Mall, Frontera Verde Complex, Pasig City. The Cebu and Davao stations became WAV FM, in partnership with AudioWAV (WAV Atmospheric), a Makati City-based multinational instore radio company known for producing customized music and messaging for large chains across Southeast Asia and North America.[2] The other provincial stations retained their formats. On September 30, 2010, U92 shut down following the dissolution of MTV Philippines in February.

On October 1, 2010, NBC, in partnership with its affiliate ABC Development Corporation (TV5), took over the management of 92.3 FM. As part of TV5's expansion, the station will become Radyo5 92.3 News FM, the first news/talk station on FM band. On November 8, it had its debut at 12:30 am and its first day of broadcasting began at 4 am. Beginning February 21, 2011, Radyo5 is scheduled to broadcast nationwide through its provincial relay stations on AM and FM.

Television

Nation Broadcasting Corporation (NBC-41) is a commercial UHF television station owned by First Pacific conglomerate and headed by Manuel Pangilinan, who is also the chairman of the telecommunications giant Philippine Long Distance Telephone Company (PLDT).

The name was unfamiliar to many Filipinos. NBC TV 41 used to be MTV Philippines. MTV ("Music Television") is a cable TV network which was originally devoted to music videos, especially popular rock music. MTV later became an outlet for a variety of material aimed at adolescents and young adults.

After six years of partnership in the Philippines, MTV Channel 41 has gone off the air after a multi-year deal with All Youth Channel (AYC). This follows the dissolution of the partnership with NBC. MTV Philippines became a defunct channel in February 2010. It was inactive until October 2010 when it began test broadcasting as TV5 and when ABC Development Corporation took over the management of NBC stations. It then took over the blocktime of UHF Channel 41, which alternates programming ABC Development Corporation. It was simulcast with Radyo5 92.3 News FM for a few months when it debuted on November 8.[3] TV5 was scheduled to set up the first free-to-air interactive-radio-on-TV channel with a format similar to DZMM TeleRadyo and RHTV in the first quarter of 2011. It was set to broadcast after its initial simulcasting of 92.3 News FM if Associated Broadcasting Company introduced this UHF channel. It plans to initialize test broadcasts on various cable and satellite operators nationwide.

On February 21, 2011, AksyonTV launched as TV5 introduced the new UHF channel. AksyonTV was launched at exactly 4 am, airing its first program, Andar ng Mga Balita, hosted by Martin Andanar, which was a simulcast of the morning news program on Radyo5 News FM of the same title.

NBC stations nationwide

References

  1. ↑ Bloomberg Businessweek (4 August 2012). "Company Overview of Mediaquest Holdings Inc.". Bloomberg Businessweek. Bloomberg. Retrieved 4 August 2012.
  2. ↑ "audioWAV to add more FM stations in 2010!". AudioWAV Media. Retrieved October 23, 2012.
  3. ↑ TV5 allocates P10b to battle ABS-CBN, GMA-7. Manila Standard Today. Retrieved 10-4-10.
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