Ziegenbock

Ziegenbock (Ziegen Bock) is a German amber lager brewed by Anheuser-Busch. It is billed as "for Texans by Texans," and distributed in Texas and New Mexico.[1] Ziegenbock is the German word for a billy goat.

Ziegenbock is marketed under Anheuser-Busch's ICS (Import - Craft - Specialty) brand, positioned as a Texan beer to compete with Shiner Bock. Ziegenbock is brewed at Anheuser-Busch's Houston brewery and is very similar to Michelob Amber Bock. Like Shiner Bock and Amber Bock, it does not conform to the BJCP style guidelines [2] for a Bock, either in terms of flavor profile or potency.

Ziegfest

Ziegfest is an annual music festival sponsored by Ziegenbock and its parent company, Anheuser-Busch. Ziegfest typically features Red Dirt musicians. There are typically several venues with the events scheduled around a month apart.

References

  1. ↑ D'aveni, Richard. Strategic Supremacy: How Industry Leaders Create Spheres of Influence from Their Product Portfolios to Achieve Preeminence, ISBN 0743217632
  2. ↑ http://www.bjcp.org/2008styles/style05.php

External links


This article is issued from Wikipedia - version of the 7/28/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.