Zesty.io

Zesty.io
Private
Industry Software as a Service, Content Management Systems
Founded 2010
Headquarters San Diego, California
Key people
 Randy Apuzzo (CEO)
Andy Fleming (CTO)
Gerry Widmer (COO)
Website www.zesty.io

Zesty.io is a SaaS (Software as a Service) cloud-based Web Content Management System that allows users to create, deploy, maintain, and optimize enterprise web properties.[1][2] It is specifically designed as a content marketing solution provider for mid-market and enterprise. Zesty.io also allows for collaborative website building and for users to monitor multiple web properties from a single portal.[3]

History

Founders Randy Apuzzo and Andy Fleming created Zesty.io as a way to "meet the unique needs of businesses but also to address the changing needs of the web development community."[4][5][6] Apuzzo and his team at Variable Action built Zesty.io to solve what they perceived to be a recurring problem for businesses’ web presence, which according to them was that “enterprises were either stuck with a professional website that they couldn’t control, or they had to create a do-it-yourself website that lacked the professional design and functionality essential for business growth.”[7] After three years in private development, Zesty.io made its official debut in 2010.[8]

Features

On Zesty.io, a single web property is referred to as a "Satellite".[9] Content managed within a Zesty.io "Satellite" can be delivered to multiple devices with different screen sizes and display optimally.[10] The platform creates responsive enterprise websites that are automatically optimized for search engines.[11][12] "Satellites" also connect to CRM systems with API access, such as Salesforce, Netsuite, MailChimp, Marketo, and Hubspot. Its mobile API also enables users to deploy content to mobile apps, IOT devices, and other connected devices.[13]

When multiple "Satellites" are connected in one network, they are referred to as an "EcoSystem".[9] Zesty.io "EcoSystems" allow users to manage multiple satellites from one portal. The platform deploys web properties to cloud infrastructure and a global Content Distribution Network. "EcoSystems" also allow users to share media within and among Satellites, as well as duplicate, share, and repurpose templates.

Additionally, "EcoSystems" allows users access to more user permissions as well as advanced data and analytics than Satellites. Real-time analytics (called "EcoAnalytics") built in for users include multi-site traffic analytics, user behavior tracking, as well as the ability to export data collected to any other marketing platform.[9][14] Users also have the option to integrate third party platforms to work alongside or instead of Zesty.io’s native analytics, such as Google Analytics.

Deployment and Support

Because Zesty.io is a cloud platform, updates deploy automatically as new releases become available. As a SaaS platform, it is “versionless and infrastructure-less.”[9] Deployment of new language, platform or infrastructure changes, and feature updates are automatic as well.[9] Additionally, users can access the support team through the platform’s in-application chat.

Security

Zesty.io runs on a multi-tenant cloud infrastructure with a global content delivery network. The infrastructure is built on Rackspace along with a global CDN hosted with Akamai. It uses a closed-source code base and cloud infrastructure is designed to protect front-facing web content from hackers and DDoS attacks. DDoS mitigation is delivered through Black Lotus and CloudFlare’s content delivery network. Cloudflare uses anycast to distribute traffic to nearby servers, which greatly diffuses the potency of DDoS attacks by preventing the attackers from focusing their traffic on a single system on the Internet.[15] Zesty has had a 99.995% uptime for the last 4 years. For security purposes, users have the options to enable two-factor authentication as well as the ability to create and designate specific admin permissions and controls.

References

  1. ↑ "Company Profile: Zesty.io". CMS Wire. Simpler Media Group, Inc.
  2. ↑ Mandese, Joe. "Content Management Demystified: A Q&A With CMS Expert Randy Apuzzo". Media Post. Media Post. Retrieved 13 December 2015.
  3. ↑ Mezaros, George. "How to Transition From a Consulting Business to a Product Business with Randy Apuzzo". Success Harbor. Success Harbor. Retrieved 20 November 2015.
  4. ↑ Mesker, Amber. "Kickass entrepreneur: Zesty". DiscoverSD.com. Discover SD. Retrieved 20 November 2015.
  5. ↑ McKenna, John. "Rackspace Startup Program Spotlight On Variable Action: Smart Software, Faster Websites". The Rackspace Blog! And Newsroom. The Rackspace. Retrieved 20 November 2015.
  6. ↑ "Featured USD Experts: Justine Rapp". USD News Center. University of San Diego. Retrieved 22 November 2015.
  7. ↑ "San Diego Entrepreneur Day Workshop Schedule". San Diego Entrepreneur Day. San Diego Entrepreneur Day. Retrieved 20 November 2015.
  8. ↑ Ismail, Kaya. "An Interview with Zesty's Co-Founder & CEO Randy Apuzzo". CMS Critic. CMS Critic. Retrieved 16 December 2015.
  9. 1 2 3 4 5 Ismail, Kaya. "Zesty.io: Rivalling Traditional Enterprise CMS With Lean SaaS". CMS Critic. CMS Critic. Retrieved 20 November 2015.
  10. ↑ Jennewein, Chris. "Five Questions for a San Diego Startup: Zesty.io". Five Questions for a San Diego Startup: Zesty.io - Times of San Diego. Times of San Diego. Retrieved 8 February 2016.
  11. ↑ Harman, Liz. "Getting to Know Your Professors: Justine Rapp". Inside USD. University of San Diego. Retrieved 22 November 2015.
  12. ↑ "Zesty Incubator Program at University of San Diego (USD)". YouTube. YouTube. Retrieved 22 November 2015.
  13. ↑ "Powerful and Flexible Native SaaS Content Management System" (5). CIO Review. February 5, 2016. Retrieved 22 February 2016.
  14. ↑ Gardner, Jerimiah (2014). The Lean Brand: How Brand Innovation Transforms Organizations, Discovers New Value, and Creates Passionate Customers. San Diego, CA: Market by Numbers, LLC.
  15. ↑ Bright, Peter. "Spamhaus DDoS grows to Internet-threatening size". Ars Technica. Ars Technica. Retrieved 29 February 2016.
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