World Branding Awards

World Branding Awards
Awarded for Excellence in branding
Location Kensington Palace, London
Presented by World Branding Forum
Hosted by David Croft. Olivia Wayne
Act(s) Ben Hanlin
First awarded 2014
Last awarded 2016
Winners List of World Branding Awards winners
Most awards Apple, British Airways, Barclays, Coca-Cola, HSBC, McDonald's, VISA
Official website awards.brandingforum.org

The World Branding Awards is an international award presented to some of the best global and national brands for their work and achievements in branding.[1] The awards are organised by the World Branding Forum, a registered global non-profit organisation based in London.[2]

There are three tiers of awards: a Global Award is presented to international brands; a Regional Award is presented to brands who are top in several countries in a particular geographic region; and a National Award, presented to brands from participating countries.[3] The awards trophy is on display at the Museum of Brands, Packaging & Advertising in London.[4]

The 2015 awards ceremony took place at the State Apartments of Kensington Palace in London.[5]

Nominations, judging and scoring

Nominations for the awards can be made by brands owners, custodians, agencies or the general public.[3] There are three tiers of awards: a Global Award is presented to international brands that have a presence in ten or more countries, on three or more continents, limited to the top 100 global brands in any particular year; a Regional Award is presented to brands who are top in several countries in a particular geographic region; and a National Award which is presented to the very top brands in participating countries at the awards. Brands who are global winners are not awarded again on a national level.[3]

Winners of the awards are judged through three streams: brand valuation, consumer market research and public online voting. There are also other awards for individuals voted for by the World Branding Forum Advisory Council, which is made up of luminaries from the world of branding.[1] Winners go through a stringent assessment process to determine the level of work put in by a brand for their branding activities. The level of trust that the brands’ customers and the general public has about the brand are also taken into account.[6]

Trophy

The World Branding Awards trophy is on display at the Museum of Brands, Packaging & Advertising in London

The award trophies are made in Stratford-on-Avon, manufactured in nickel and gold plate and accented in acrylic with a design focus on the World Branding Forum's logo.[7] The trophy is on display at the Museum of Brands, Packaging & Advertising in London.[4]

Award ceremonies

2015–2016 Awards

For the 2015–2016 period, more than 65,000 consumers voted for 2,600 nominated brands from 35 countries. 118 brands from 30 countries were eventually declared winners.[5]

Kensington Palace ceremony

The 2015–2016 awards ceremony took place on 24 September 2015 at the State Apartments of Kensington Palace in London. It was hosted by Olivia Wayne of Sky Sports.[5]

2014–2015 Awards

For the 2014–2015 period, over 2,500 brands from 35 countries were nominated for the Awards.[8] Out of these, a total of 119 brands were awarded for the period.[9]

London ceremony

The London awards ceremony was held on 26 October 2014, at One Whitehall Place, the events building of the Royal Horseguards Hotel. The event was hosted by David Croft from Sky Sports.[10] The format of the ceremony is a cocktail reception followed by a gala dinner.[7]

Paris ceremony

The Paris awards ceremony took place on 25 March 2015, at the iconic fr:Hilton Paris Opéra in France. This second instalment of the 2014–2015 awards had an emphasis on food, beverage, luxury, fashion, lifestyle, hospitality, and service brands, where 50 brands from 22 countries were awarded.[11]

The awards show was presented by French TV and movie actress, Sara Verhagen. Entertainment was provided by magician, Ben Hanlin, star of ITV2’s hidden camera magic show, Tricked, and Discovery Channel's Breaking Magic.[12]

Winners

2015 Winners

The 2015 World Branding Awards took place at London's Kensington Palace

The 2015–2016 awards ceremony took place in Kensington Palace in London, where 118 brands from 30 countries were awarded.[5] Global winners included Apple, Cartier, Coca-Cola, Facebook, Google, Guinness, HSBC, IKEA, Johnnie Walker, Kleenex, Lego, Louis Vuitton, McDonald's, Mercedes Benz, Nescafé, Nike, Rolex, Shell, Starbucks and VISA.[13] National tier winners from around the world include ANZ Bank from Australia, Sinopec from China, Hugo Boss from Germany, Airtel from India, Prada from Italy, Seiko from Japan, Samsung from Korea, Gulf Insurance Group from Kuwait, Maybank from Malaysia, KLM from the Netherlands, Babcock University from Nigeria, HBL Bank from Pakistan, Tanduay Rum from the Philippines, Chunghwa Telecom from Taiwan, MTN from South Africa, Santander from Spain, Singha Beer from Thailand, Dubai Duty Free from the UAE, and Royal Mail from the United Kingdom.[5] RAK Ceramics won a regional award for being one of the largest brands in its category in the Middle East.[14]

2014 Winners

The London awards ceremony in 2014 saw 69 brands from 25 countries awarded. Global winners included Apple, Coca-Cola, Del Monte, Heinz, HSBC, Louis Vuitton, McDonald’s, Samsung, Sony PlayStation and VISA.[15] National tier winners include Barclays, the BBC, British Airways, Thomas Cook, the University of Oxford, Lego, Ferrari, Shell, Silentnight,[16] and Burj Al Arab Jumeirah. Each brand is named "Brand of the Year" in their respective categories.[10] The awards gave special recognition to Tony Fernandes, Group CEO of AirAsia, naming him "Brand Builder of the Year" for his outstanding work in building the airline brand.[15]

At the 2014–2015 Paris awards ceremony, 50 brands from 22 countries were awarded.[17] Global winners included Cartier, Club Med, Evian, Gillette, Gucci, Hermès, Hilton Hotels & Resorts, IKEA, L’Oréal, Moët & Chandon, Nike, Prada and UPS. National tier winners included Penfolds (Australia); China Telecom; Media Markt (Germany); Taj Hotels Resorts and Palaces (India); Indosat (Indonesia); NTT Docomo (Japan); SK Telecom (Korea); Pos Malaysia; Campina (Netherlands); SMRT (Singapore); Telkom (South Africa); Roche (Switzerland); Chunghwa Telecom (Taiwan); and Eurostar (UK). Each brand was named “Brand of the Year” in their respective categories.[18]

Presenters

For the 2014-2015 awards, the London ceremony at One Whitehall Place was presented by David Croft from Sky Sports,[19] while the Paris ceremony was presented by French actress Sara Verhagen.[20] Magician Ben Hanlin from ITV2's Tricked and Discovery Channel's Breaking Magic also performed at the Paris event.[21]

The 2015-2016 awards ceremony at Kensington Palace was presented by Olivia Wayne from Sky Sports.[22]

World Branding Forum

Main article: World Branding Forum
The World Branding Forum's offices in Covent Garden

The awards are organised by the World Branding Forum, a global non-profit organisation.[23] Its aims and activities are to raise the standards of branding for the good of consumers as well as the industry,[5] including those who work in the branding, design, marketing, advertising, public relations and communications disciplines worldwide.[24] Its chairman is Richard Rowles,[19] and the brand strategist Peter Pek, is its chief executive.[25]

In 2014, it sponsored The Harvard Project for Asian and International Relations (HPAIR) conference in Keio University,[26] Tokyo, Japan.[27] One of the Asia’s largest business and youth leadership gathering organized by students, the conference has featured speakers such as UN Secretary General Ban Ki-Moon, former Australian Prime Minister Kevin Rudd, director of the Earth Institute Professor Jeffrey Sachs, former President of the Republic of South Korea and 2000 Nobel Peace Prize Laureate Kim Dae Jung, and the Asia director of the World Economic Forum Frank Jurgen Richter.[28]

In 2015, the World Branding Forum sponsored the education programme at the Museum of Brands, Packaging and Advertising, enabling the museum to provide quality learning experiences to students attending education sessions in the museum each year. In 2014, the museum had over 10,000 students attending sessions.[29] It also provides a sponsorship grant to the Oxford Union.[30]

References

  1. 1 2 "Taiwan's Acer and Chatime Honoured at the 2014 World Branding Awards". Taiwan Trade Review. 29 Oct 2014. Retrieved 5 December 2014.
  2. ↑ "Maybank awarded Brand of the Year at World Branding Forum". The Star. 29 Oct 2014. Retrieved 5 December 2014.
  3. 1 2 3 "[edit] Nomination & Voting Branding Entries & Public Voting". World Branding Awards. World Branding Forum. Retrieved 16 February 2015.
  4. 1 2 "World Branding Forum Sponsors Museum of Brands, Packaging and Advertising Education Project". Herald Online. 9 Feb 2015. Retrieved 13 February 2015.
  5. 1 2 3 4 5 6 "Seven Thai Brands Win Big At The 2015 World Branding Awards at London's Kensington Palace". Reuters. Reuters. Retrieved 18 March 2016.
  6. ↑ "SEGi, sole winner of international education brand award for Malaysia". Borneo Post. 19 Nov 2014. Retrieved 13 February 2015.
  7. 1 2 "EFX Acclaimed for World Branding Awards". EFX. EFX. Retrieved 13 February 2015.
  8. ↑ "he World Branding Awards took place today in Paris, France". Ad Hoc News. 24 March 2015. Retrieved 16 May 2015.
  9. ↑ "Indosat and Acer Wins for Indonesia at the World Branding Awards". Antara News. 25 March 2015. Retrieved 16 May 2015.
  10. 1 2 "Asian Brands Honoured at the 2014 World Branding Awards". Yahoo Finance. Yahoo. Retrieved 13 February 2015.
  11. ↑ "SBI wins 'Brand of the Year' Award at The World Branding Awards in Paris". Indian Info Line. 30 March 2015. Retrieved 16 May 2015.
  12. ↑ "Ben Hanlin to Perform at the World Branding Awards Paris 2015 Ceremony". World Branding Forum. 16 February 2015. Retrieved 16 May 2015.
  13. ↑ "118 brands honoured at World Branding Awards". TradeArabia. TradeArabia. Retrieved 18 March 2016.
  14. ↑ "ADNOC, Dubai Duty Free and RAK Ceramics Named "Brand of the Year" At The 2015 World Branding Awards at Kensington Palace". Gulf News 24/7. Gulf News 24/7. Retrieved 18 March 2016.
  15. 1 2 "AirAsia Awarded Brand of the Year in Airline Category". Sun Star. 4 Nov 2014. Retrieved 5 December 2014.
  16. ↑ Paul, Farley (11 Dec 2014). "Silentnight triumphs at World Branding Awards". Retrieved 13 February 2015.
  17. ↑ "State Bank of India wins 'Brand of the Year' Award at The World Branding Awards". Forever news India. 30 March 2015. Retrieved 16 May 2015.
  18. ↑ "World Branding Awards Honours F&B, Luxury, Fashion, Lifestyle, Hospitality and Service Brands". Yahoo Finance. 24 March 2015. Retrieved 16 May 2015.
  19. 1 2 "Apple, Coca-Cola, HSBC and Louis Vuitton Named "Brand of the Year" at the 2014 World Branding Awards". Boston Globe. 28 Oct 2014. Retrieved 13 February 2015.
  20. ↑ "World Branding Awards". Event Photographer London. Retrieved 27 May 2016.
  21. ↑ "Ben Hanlin to Perform at the World Branding Awards Paris 2015 Ceremony". World Branding Forum. Retrieved 27 May 2016.
  22. ↑ "Seven Thai Brands Win Big At The 2015 World Branding Awards at London's Kensington Palace". Quamnet. 26 Sep 2015. Retrieved 27 May 2016.
  23. ↑ Huang, Jennifer; Wu, Jeffrey (27 Oct 2014). "Taiwan's Chatime wins 'Brand of the Year' at World Branding Awards". Focus Taiwan. Retrieved 13 February 2015.
  24. ↑ "Chatime hits big time with 'Brand of the Year' award". Want China Times. 28 Oct 2014. Retrieved 13 February 2015.
  25. ↑ "World Branding Forum Sponsors Museum of Brands, Packaging and Advertising Education Project". Chicago Business Journal. 9 Feb 2015. Retrieved 13 February 2015.
  26. ↑ "Harvard Project for Asian and International Relations (HPAIR) Asia Conference 2014-Tokyo". Keio University. Retrieved 14 March 2015.
  27. ↑ "World Branding Forum Sponsors Harvard Project for Asian and International Relations (HPAIR) Conference 2014". The Telegraph. 5 Aug 2014. Retrieved 14 March 2015.
  28. ↑ Fojas, Sara Grace. "Problem solvers". Manila Bulletin. Retrieved 14 March 2015.
  29. ↑ "World Branding Forum sponsors Educational Materials". Museum of Brands. Retrieved 14 March 2015.
  30. ↑ "Sponsorships". World Branding Forum. World Branding Forum. Retrieved 18 March 2016.
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