Wendy Moe

Wendy Moe
Institutions University of Maryland, College Park
University of Texas, Austin
Education University of Pennsylvania
Georgetown University
Doctoral advisor Peter Fader
Website
www.wendymoe.com

Wendy Moe is a marketing professor at the Robert H. Smith School of Business at the University of Maryland and the Director of the MS in Marketing Analytics program.[1] She is known for her research in digital and social media analytics.[2][3]

Moe frequently speaks to business communities, such as the Marketing Science Institute,[4] on issues related to social media marketing and analytics. Moe's research on binge watching behavior in a streaming environment has been featured on the NPR show, The Hidden Brain hosted by Shankar Vedantam.[5]

Education

Moe earned a BS, MA and PhD from the Wharton School at the University of Pennsylvania and an MBA from Georgetown University.[6]

Books

References

  1. "As demand for big data analysts grows, schools rush to graduate students with necessary skills". Washington Post. Retrieved 26 April 2016.
  2. "Customers, Social Media and the Internet's Silent Majority". Freakonomics. Retrieved 26 April 2016.
  3. "Business Rx: Social media provide valuable way to get customer feedback". Washington Post. Retrieved 26 April 2016.
  4. "Emerging Research in Social Media Intelligence". MSI.org. Retrieved 26 April 2016.
  5. Vedantam, Shankar. "Encouraging TV Binge Watching May Backfire On Advertisers". NPR.org. Retrieved 26 April 2016.
  6. "Wendy Moe CV"


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