WYOW

WYOW
(satellite of WAOW
Wausau, Wisconsin)
Eagle River, Wisconsin United States

Branding	Northwoods 34 (general) Newsline 9 (newscasts) Central Wisconsin CW (DT2)
Slogan	Your Trusted Resource TV Now (DT2)
Channels	Digital: 28 (UHF) Virtual: 34 (PSIP)
Subchannels	(see article)
Affiliations	ABC
Owner	Quincy Media (WAOW-WYOW License, LLC)
Founded	January 4, 1997
Call letters' meaning	sister to Madison's WKOW
Sister station(s)	WXOW/WQOW, WKOW, KTTC, KXLT-TV, WREX
Former channel number(s)	34 (UHF analog, 1997–2009)
Former affiliations	NFL on Fox (1997–1999) RTV (DT3, 2008–2009)
Transmitter power	70 kW
Height	163 m
Facility ID	77789
Transmitter coordinates	45°46′29.9″N 89°14′56.1″W / 45.774972°N 89.248917°W / 45.774972; -89.248917

WYOW is the ABC-affiliated television station for North-Central Wisconsin's Northern Highland that is licensed to Eagle River. It broadcasts a 720p high definition digital signal on UHF channel 28 (or virtual channel 34.1 via PSIP) from a transmitter, between Sugar Camp and Three Lakes, in unincorporated Oneida County. Owned by Quincy Media, WYOW maintains an advertising sales office on West Pine Street/WIS 17/WIS 70 in downtown Eagle River.

Digital channels

Channel	Video	Aspect	PSIP short name	Programming ^[1]
34.1	720p	16:9	WYOW-DT	Main WYOW programming / ABC
34.2	720p	16:9	CW	Central Winconsin CW
34.3	480i	4:3	Decades	Decades

Overview

Although considered a separate station in its own right, the outlet is actually operated as a full-time satellite of WAOW in Wausau. WYOW airs the same broadcast schedule as its parent station but features separate legal identifications and local commercial inserts.

However, this slightly different feed is seen exclusively over-the-air as only WAOW is offered on Charter systems in the market (seen on channel 6 with HD on digital channel 609). It is identified on-air as "Northwoods 34" based on North-Central Wisconsin's namesake as a popular vacation and retirement destination in the Upper Midwestern United States.

WYOW also serves the western portion of Michigan's Upper Peninsula although the off-air signal reach is limited to Iron River and Watersmeet. Master control and most internal operations are based within WAOW's studios on Grand Avenue/U.S. 51 in Wausau. Syndicated programming includes Live! with Kelly and Michael, Rachael Ray, The Dr. Oz Show, and Entertainment Tonight among others.

WYOW does not maintain any news-related personnel at its Eagle River office. However, there is a specific section on WAOW's website featuring "Northwoods 34" branded headlines as provided by WAOW's regional coverage. On June 19, 2011, WAOW (and in turn WYOW) became the market's second television outlet to upgrade local news to high definition. Included in the change was a redesigned set and updated graphics package.^[2]

History

WYOW's first broadcast to viewers in North-Central Wisconsin and the Western Upper Peninsula of Michigan was on January 4, 1997 under the ownership of Northwoods Educational Television. The Shockley Communications Corporation (then owner of parent outlet WAOW) operated the station through a local marketing agreement (LMA) until the company successfully purchased it outright in December 1998. WYOW previously aired Fox's NFL package until 1999 after the National Football Conference contract and rights for most Green Bay Packers games moved from CBS (locally WSAW-TV) due to the lack of a local Fox affiliate.

When Wittenberg-licensed WFXS signed-on in December 1999, it became the area's Fox affiliate. On October 24, 2002, this station began broadcasting its digital signal in high definition. WYOW converted fully to digital-exclusive operations on February 17, 2009 after a short nightlight period.^[3] The station carried the Retro Television Network (RTV) on a third digital subchannel until March 2009. In the beginning of that month, it was replaced with This TV which can also be seen on Charter digital channel 966.^[4]

References

External links

Television stations in Central Wisconsin, including Wausau and Rhinelander

Wausau	WSAW (7.1 CBS, 7.2 MNTV, 7.3 Fox) WAOW (9.1 ABC, 9.2 CW, 9.3 Decades) W27AU-D (12.1 NBC, 12.2 Antenna) WHRM (20.1 PBS/WPT, 20.2 WIS, 20.3 Create) WZAW (33.1 Fox, 33.2 MeTV, 33.3 Movies!) WTPX (46.1 Ion, 46.2 qubo, 46.3 Ion Life)

Northern WI	WMOW (4.1 CW, 4.2 ABC, 4.3 Decades) W42DH-D (7.1 CBS, 7.2 MNTV, 7.3 Fox) WJFW (12.1 NBC, 12.2 Antenna) WYOW (34.1 ABC, 34.2 CW, 34.3 Decades) WLEF (36.1 PBS/WPT, 36.2 Wisc, 36.3 Create)

Cable-only stations	Fox Sports Wisconsin WisconsinEye

Defunct	WFXS (55.1 Fox, 55.2 MeTV, 55.3 Movies!)

Adjacent areas	Duluth Eau Claire/La Crosse Green Bay Marquette Madison

ABC Network Affiliates in the state of Wisconsin

WBAY 2.1 (Green Bay) WMOW 4.2 (Crandon) WAOW 9.1 (Wausau) WISN 12.1 (Milwaukee) WQOW 18.1 (Eau Claire) WXOW 19.1 (La Crosse) WKOW 27.1 (Madison) WYOW 34.1 (Eagle River)

See also ABC CBS CW Fox Ion MyNetworkTV NBC PBS Other stations in Wisconsin

CW Network affiliates in the state of Wisconsin

WMOW 4.1 (Crandon) WAOW 9.2 (Wausau) W50DR 10.2 (La Crosse) WCWF 14.1 (Suring/Green Bay) WMTV 15.2 (Madison) WVTV 18.1 (Milwaukee) WQOW 18.2 (Eau Claire) WXOW 19.2 (La Crosse) WYOW 34.2 (Eagle River)

See also ABC CBS CW Fox Ion MyNetworkTV NBC PBS Other stations in Wisconsin

Other television stations and subchannel networks in the state of Wisconsin

3ABN	W23BW-D 23 (Madison) W30BU 30 (Green Bay)

AMGTV	KQEG 23.1/WEZY 51 (La Crosse/Tomah)

Antenna TV	WITI 6.2 (Milwaukee) WLUK 11.2 (Green Bay) WJFW 12.2 (Rhinelander/Wausau) WMTV 15.3 (Madison)

Azteca	WTSJ 38.1 (Milwaukee)

Bounce TV	WFRV 5.2 (Green Bay) WMLW 49.2 (Racine/Milwaukee) WEUX 48.4 (La Crosse/Chippewa Falls)

BUZZR	WTSJ 38.2 (Milwaukee)

Comet	WCWF 14.2 (Suring/Green Bay) WCGV 24.2 (Milwaukee) WMSN 47.2 (Madison)

COZI	WTMJ 4.3 (Milwaukee) WZCK 8.1 (Madison-Middleton)

Daystar	WMWD 38.1 (Madison) WGBD 49.1 (Green Bay)

Decades	WMOW 4.3 (Crandon) WAOW 9.3 (Wausau) WQOW 18.3 (Eau Claire) WXOW 19.3 (La Crosse) WKOW 27.3 (Madison) WYOW 34.3 (Eagle River) WDJT 58.4 (Milwaukee)

Escape	WACY 32.3 (Green Bay) WEUX 48.3 (La Crosse/Chippewa Falls)

evine	WIWN 68.2 (Fond du Lac/Milwaukee)

Family Channel	W43BR 43 (Baraboo/Wisc. Dells)

getTV	WZCK 8.2 (Madison-Middleton) WVTV 18.2 (Milwaukee)

Grit	WCGV 24.3 (Milwaukee) WLAX 25.4 (La Crosse) WACY 32.2 (Green Bay) WMSN 47.3 (Madison)

Heroes & Icons	W50DR 10.3 (La Crosse) WIFS 57.3 (Janesville/Madison) WDJT 58.3 (Milwaukee)

HSN OTA	WTPX 46.6 (Antigo/Wausau) WPXE 55.6 (Kenosha/Milwaukee)

Ion Life	WTPX 46.2 (Antigo/Wausau) WPXE 55.2 (Kenosha/Milwaukee)

Laff	WTMJ 4.2 (Milwaukee) WLAX 25.3 (La Crosse) WGBA 26.3 (Green Bay)

LATV	WIWN 68.4 (Fond du Lac/Milwaukee)

Local Accuweather	WMVS 10.4 (Milwaukee) WTSJ-LP 38.7 (Milwaukee)

Locally-originated automated weather	WBAY 2.2 (Green Bay)

MeTV	WLAX 25.2/WEUX 48.2 (La Crosse/Chippewa Falls) WGBA 26.2 (Green Bay) WKOW 27.2 (Madison) WBME 41.1/WDJT 58.2 (Milwaukee) WZAW 55.2 (Wausau)

Movies!	WISN 12.2 (Milwaukee) WZAW 55.3 (Wausau) WIFS 57.2 (Janesville/Madison)

qubo	WTPX 46.3 (Antigo/Wausau) WPXE 55.3 (Kenosha/Milwaukee)

QVC OTA or Plus	WZCK 8.6 (Madison-Middleton; QVC+ on 8.7) WTSJ-LP 38.4 (Milwaukee; QVC+) WTPX 46.5 (Antigo/Wausau) WPXE 55.5 (Kenosha/Milwaukee) WIWN 68.6 (Fond du Lac/Milwaukee; QVC+ on 68.5)

Sonlife	WZCK 8.3 (Madison-Middleton) WIWN 68.1 (Fond du Lac/Milwaukee)

TBN	K32GF 32 (Rhinelander) W36DH 36 (Waupaca) WWRS 52 (Mayville/Milwaukee)

Telemundo	WYTU 63.1/WMLW 49.4 (Milwaukee/Racine)

This	WMLW 49.3 (Racine/Milwaukee)

WeatherNation TV	WMTV 15.4 (Madison)

Independent	WPVS-LP 29 (Milwaukee) WMLW 49.1 (Racine/Milwaukee) WIFS 57.1 (Janesville/Madison)

See also ABC CBS CW Fox Ion MyNetworkTV NBC PBS Other stations in Wisconsin

Quincy Media, Inc.

Newspapers

Radio stations

WGEM
WGEM-FM

Television stations

ABC network affiliates	WAOW / WYOW / WMOW ¹ WEEK ¹ WKOW WPTA WQOW / WXOW

CBS network affiliates	KBJR / KRII ¹ WBNG

The CW affiliates ¹	KDLH ³ KTIV KTTC KWWL WBNG WEEK WGEM WISE ³ WMOW / WAOW / WYOW WQOW / WXOW WREX WVVA

Fox network affiliates	KXLT ³ WGEM ¹

MyNetworkTV affiliates ¹	KBJR / KRII ³ WPTA

NBC Network affiliates	KBJR / KRII KTIV KTTC KWWL WEEK WGEM-TV WPTA ¹ WREX WVVA

Other affiliates	WSJV (Heroes and Icons)

Acquisitions

Interactive asset

Pro Video

¹ These stations (except for WMOW) broadcast these networks on their digital subchannels.
² Quincy operates this station owned by Sinclair Broadcast Group.
³ Quincy operates this station owned by SagamoreHill Broadcasting.

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