WWAX

WWAX
City Hermantown, Minnesota
Broadcast area Duluth-Superior
Branding 92.1 The Fan
Slogan Duluth/Superior FM Sports Radio
Frequency 92.1 MHz
First air date 1996
Format Sports
ERP 5,400 watts
HAAT 215 meters (705 feet)
Class C3
Facility ID 26004
Callsign meaning disambiguation of historic call sign WAKX
Affiliations FAN Radio Network
Owner Red River Broadcasting
(Red Rock Radio)
Sister stations KQDS, KQDS-FM, KQDS-TV, KZIO
Website 921thefan.com

WWAX (92.1 MHz, "92.1 The Fan") is a commercial FM radio station licensed to Hermantown, Minnesota. It is owned by Red River Broadcasting of Fargo, North Dakota and it broadcasts a sports radio format for the Duluth-Superior media market. WWAX carries programming from the FAN Radio Network based at KFXN-FM in Minneapolis.

The studios and offices are located at Grandma's Marketplace, 501 Lake Ave South, in Canal Park, Duluth and the transmitter is located off South Blackman Avenue, also in Duluth.[1]

History

The station signed on in 1996 carrying a modern adult contemporary satellite feed. A change to local programming was made in 1997. WWAX branded itself as "92.1 Kiss FM" until being warned by Clear Channel (now iHeartMedia) which holds the copyright for the "Kiss" moniker. The station changed its moniker to "92.1 The Beat" by 2004. It had fluctuated between the formats of Modern AC, Hot AC, Top 40 (CHR) and Adult CHR from 1997 to early 2007, and competed with KBMX "Mix 108".

In October 2008, announcements were already made on the station's webpage that "A 'Lite' Christmas was coming soon". By November 1 of that year, 92.1 Lite was playing all Christmas music around the clock. For 2009 the station started around the clock Christmas music during the middle of November instead of at the beginning.

92.1 The Beat tweaked its format to rhythmic leaning CHR in February 2007, and went adult contemporary as "92.1 Lite FM" on February 29, 2008.

On September 2, 2010 WWAX changed its format to hot adult contemporary, branded as "NU 92" (pronounced as "New 92"). This comes just after 102.5 flipped from classic rock to Top 40 (CHR) as KDWZ on August 30, with NU 92 and KDWZ both competing with Hot AC/CHR hybrid KBMX "Mix 108" on both sides.

On March 2, 2015 WWAX changed its format to sports, branded as "92.1 The Fan".

Previous logos

References


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