WPLY (AM)

WPLY
City	Roanoke, Virginia
Broadcast area	Southwest Virginia New River Valley
Branding	"Sports Radio"
Frequency	610 kHz
Repeater(s)	97.3 W247AD, Roanoke 92.3-2 WXLK-HD2, Roanoke 100.1-2 WVBE-HD2, Lynchburg 98.5 W253BT Madison Heights
First air date	October 1, 1940
Format	Sports Radio
Power	5,000 Watts daytime 1,000 Watts nighttime
Class	B
Facility ID	41111
Transmitter coordinates	37°18′11.0″N 80°2′33.0″W / 37.303056°N 80.042500°W / 37.303056; -80.042500
Former callsigns	WSLS (1940-1972) WSLC (1972-2002) WVBE (2002-2016)
Affiliations	Fox Sports Radio
Owner	Mel Wheeler, Inc.
Sister stations	WFIR, WLNI, WSLC-FM, WSLQ, WVBB, WVBE-FM, WXLK
Webcast	WPLY Livestream
Website	WPLY Online

WPLY is a Sports Radio formatted broadcast radio station licensed to Roanoke, Virginia, serving Southwest Virginia the New River Valley. WPLY is owned and operated by Mel Wheeler, Inc.^[1]

History

Logo used for WSLC-AM from August 1, 1972 to March 13, 2002.

WPLY launched with the callsign WSLS just before noon on October 1, 1940.^[2] For over 50 years, the station would carry a Country format. At one time, the now defunct Roy H. Park Broadcasting had owned WSLS-AM-FM-TV, but sold the radio stations because Park also owned a newspaper in Roanoke. After the purchase, the AM became WSLC at midnight on August 1, 1972,^[3] but stayed Country, and the FM became Rock WSLQ). Only the TV station still carries the original WSLS letters. At noon on May 25, 2000, the station began simulcasting it new sister station, the former easy listening turned classic rock station WPVR, which was flipped to Country as WSLC-FM, after being purchased by Mel Wheeler Inc. This continued until March 13, 2002, when WSLC was flipped to new calls as WVBE, simulcasting co-owned WVBE-FM Lynchburg, and brought R&B music full time to Roanoke.^[4]

Previous logo used for WVBE.

On January 20, 2016, the station dropped its Urban Adult Contemporary format for sports radio with the new callsign WPLY. The station carries programming from Fox Sports Radio.^[5]^[6]^[7]

References

↑ "WPLY Facility Record". Federal Communications Commission, audio division.
↑ "Wsls Am". Roanokeradio.com. Retrieved 2016-01-30.
↑ "WSLC AM 610". Roanokeradio.com. 1972-08-01. Retrieved 2016-01-30.
↑ "610 WSLC drops country WSLC-FM for Urban AC WVBE-FM | Format Change Archive". Formatchange.com. Retrieved 2016-01-30.
↑ "Roanoke getting another all-sports radio station". www.roanoke.com. Retrieved 2016-01-23.
↑ "Roanoke Gets Second Sports Station.". Insideradio.com. Retrieved 2016-01-23.
↑ "Wheeler Launches New Sports Station In Roanoke". RadioInsight. Retrieved 2016-01-23.

External links

Radio stations in the Roanoke/Lynchburg market

By AM frequency	580 610 880 910 930 960 1000 1050 1230 1240 1320 1350 1390 1410 1420 1480 1550 1570

By FM frequency	88.3 88.7 89.1 89.7 89.9 89.9 90.3 90.7 90.9 91.3 91.7 92.3 92.7 93.3 93.5 93.7 94.5 94.9 95.3 96.3 96.9 97.3 97.7 97.9 98.5 99.1 99.9 100.1 100.3 100.9 101.3 101.5 101.7 102.5 102.7 103.7 103.9 104.9 105.3 105.5 105.9 106.1 106.9 107.1 107.9

NOAA Weather Radio frequency	162.475 162.550

By callsign	W204BH W209AG W227BG W237CL W245BG W247AD W253BT WAMV WBLT WBRG WBRW WBZS WEQP WFFC WFIR WFJX WGMN WHTU WIQO-FM WJJS WJJX WKBA WKDE WKDE-FM WKHF WKPA WLLL WLNI WLVA WNRS-FM WODI WPAR WPLY WQLU WQMR-LP WRKE-LP WRMV-LP WROV-FM WRTZ WRVL WRXT WSFF WSLC-FM WSLK WSLQ WSNV WSNZ WSWE-LP WTOY WTTX-FM WUVT-FM WVBB WVBE-FM WVGM WVMP WVTF WXLK WYTI WYYD WZBB WZZI WZZU

Defunct	WOWZ (1280 AM)

Virginia radio markets Bristol Fredericksburg Harrisonburg Norfolk–Newport News–Virginia Beach Richmond Roanoke–Lynchburg Winchester Other Virginia radio regions Blacksburg–Christiansburg–Radford–Pulaski Bluefield Charlottesville Eastern Shore Farmville Northern Neck Roanoke Rapids–South Hill Southside Southwest Virginia Virginia Highlands See also List of radio stations in Virginia

Radio stations in Blacksburg/Christiansburg/Radford/Pulaski

By AM frequency	610 710 810 890 1260 1340 1430 1460

By FM frequency	89.9 90.7 91.5 96.3 96.7 100.7 101.7 102.5 102.5 104.5 105.3 107.1

By callsign	W244AV WBLB WBRW WBZS WFNR WHAJ WKEX WKNV WNMX WPIN WPIN-FM WPSK-FM WRAD WROV-FM WUVT-FM WVBE WVRU WWBU WWVT

Virginia radio markets Bristol Fredericksburg Harrisonburg Norfolk–Newport News–Virginia Beach Richmond Roanoke–Lynchburg Winchester Other Virginia radio regions Blacksburg–Christiansburg–Radford–Pulaski Bluefield Charlottesville Eastern Shore Farmville Northern Neck Roanoke Rapids–South Hill Southside Southwest Virginia Virginia Highlands See also List of radio stations in Virginia

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