WFMX

WFMX
City Skowhegan, Maine
Broadcast area Somerset County, Maine, Kennebec County, Maine
Branding 107.9 The Mix
Slogan "Kennebec Valley's Best Variety"
Frequency 107.9 MHz
First air date March 17, 1990
Format Adult Contemporary
ERP 32,000 watts
HAAT 129 meters
Class C2
Facility ID 26388
Callsign meaning WF MiX
Former callsigns WHQO
Owner Mountain Wireless
Sister stations WCTB, WSKW
Webcast Listen Live
Website mixmaine.com

WFMX (107.9 FM, "Mix 107.9") is an American radio station in Skowhegan, Maine and broadcasts an adult contemporary music format. In July 2007 it began streaming online.

Programming

The Morning show is branded as The Morning Mix with Jay & Desiree; Mid-days is hosted by Paul DeFrancisco; Afternoons by Kyle Williams. The station also brands itself as having The Big Mix Weekend featuring music from the 1980s & 1990s, reairs of American Top 40 from the 1980s with countdown legend Casey Kasem.

History

WFMX went on the air March 17, 1990 as a satellite fed oldies format under the call letters WHQO (Standing for "Headquarters for Oldies") changing a few years later to a community-based AC format as "The Light at the end of the dial". In the late 1990s, as ownership of the station changed frequently the station changed formats several times. Including simulcasting the sports of WSKW (1996–1999), top 40 as "The Party 108" (1999–2000), talk both simulcasting WVOM-FM from Bangor and solo before flipping to the current "Mix 107.9" in February 2005. In 1999 an effort was made to donate the station to Maine Public Radio[1] to eliminate a potential competitor, but MPBN declined the frequency with duplicate coverage already on 91.3 WMEWWaterville.

In February 2007, the call letters were changed to WFMX, to more closely resemble the "Mix" name. A power increase was granted as well, improving the signal to the south. WFMX had been working with the developers of the Hathaway Creative Center in Waterville with intentions anchor the refurbished mill in late 2008.[2] Agreeable terms could not be met, so WFMX and its cluster-mates took occupancy of new space on Kennedy Memorial Drive in Waterville.

On April 23, 2013, WFMX was granted for a construction permit to increase its ERP up to 32,000 Watts and to raise their HAAT up to 129 meters (423 feet). The station was licensed with the new facilities on April 18, 2016.

WFMX main studios are now located at The Lee Farm Mall on Western Avenue in Augusta, with additional facilities at Penny Hill Park in Waterville.

On Air Personalities

Syndicated Talent

News

Affiliated stations

References

  1. ↑ Cumulus News Release
  2. ↑ Former Hathaway factory sold

Coordinates: 44°37′01″N 69°37′30″W / 44.617°N 69.625°W / 44.617; -69.625

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