WEBN

WEBN

City	Cincinnati, Ohio
Broadcast area	Greater Cincinnati
Branding	102.7 WEBN
Slogan	The Lunatic Fringe of American FM
Frequency	102.7 MHz (also on HD Radio)
Translator(s)	W264BW/Norwood 100.7 MHz W272BY/Cincinnati 102.3 MHz W292CO/Middletown 106.3 MHz
First air date	August 31, 1967
Format	Mainstream rock HD2: Alternative rock HD3: Mainstream urban
ERP	16,000 watts
HAAT	264 meters
Class	B
Facility ID	29734
Transmitter coordinates	39°06′59.00″N 84°30′7.00″W / 39.1163889°N 84.5019444°W / 39.1163889; -84.5019444
Affiliations	Cincinnati Bengals Radio Network Premiere Networks Premium Choice
Owner	iHeartMedia (Citicasters Licenses, Inc.)
Sister stations	WCKY, WKFS, WKRC, WLW, WSAI
Webcast	Listen Live HD2: Listen Live HD3: Listen Live
Website	102.7 WEBN

WEBN (102.7 FM) – branded 102.7 WEBN – is a commercial mainstream rock radio station licensed to Cincinnati, Ohio, serving Greater Cincinnati. Owned by iHeartMedia, WEBN serves as the FM flagship for the Cincinnati Bengals Radio Network; the Cincinnati affiliate for The Side Show Countdown with Nikki Sixx; and the home of radio personality Kidd Chris. The WEBN studios are located in Cincinnati, as is the station transmitter. Besides a standard analog transmission, WEBN broadcasts over three HD Radio channels, and is available online via iHeartRadio.^[1] WEBN-HD2 simulcasts over local translators W264BW/Norwood (100.7 FM) and W292CO/Middletown (106.3 FM), while WEBN-HD3 simulcasts over W272BY/Cincinnati (102.3 FM).^{[2][3][4][5][6][7]}

History

When it initially went on the air on August 31, 1967,^[8] it was owned by Frank Wood, Sr., a Cincinnati attorney. WEBN broadcast classical music daytimes and an all night jazz program. The night programming was managed by a bank of 10½-inch Scully reel to reel tape machines in an early instance of station automation. However, in the late evening hours of Saturdays and Sundays, it also broadcast a program hosted by Frank's son and EBN's 1st DJ, Frank Wood Jr. (or known by his air-name, Michael Bo Xanadu), called "The Jelly Pudding Show". The show featured many album cuts by both popular and somewhat obscure artists, other than the recognized hit songs or radio edits, tagged "rock, jazz, folk and ragas." The program and its music proved to be so popular that the station eventually made this "album-oriented" rock the bulk of its programming, much to the chagrin of the older Wood. The station pioneered the concept of album-oriented rock, and is in fact the longest running AOR-formatted station in the United States, first airing this format in 1967.^[9]

However, it honored its roots as a classical music station by broadcasting classical music on Sunday mornings from 8 a.m. to noon, with Frank Wood, Sr., as the host. This proved to be one of the station's most popular programs, until Wood retired from the air on June 30, 1985. Perhaps the most distinctive feature of the program was Frank's weekly tradition of always playing a very long work, which he preceded by announcing that the length of the work would give him enough time to eat a pie from Graeter's, a popular Cincinnati ice cream parlor that specializes in ice cream pies, confectioneries, and other baked goods. After Wood's retirement (he died in 1991), the classical program continued for a few years with new host Larry Thomas, and later began to include new age music. Its time was shifted to 6 to 10 a.m., and the show was eventually dropped in the late 1980s.

In its early days, WEBN broadcast from a bright blue old house in Cincinnati's west-side Price Hill neighborhood at 1050 Considine Ave., referred to on-air as "Price's Mountain." Anyone, at any time, 24 hours a day, could visit the station and walk right into the studio/home and watch on-air personalities broadcast their programs. Visitors were right in the studio as the DJs performed live. The house wasn't hard to spot - it had what appeared to be a cocker spaniel sitting in an old barbershop chair on the front porch. The taxidermied dog had been Frank Wood Sr.'s pet, named Miles Duffy. Wood, being basically a one-man show when he began the station, decided to name "Miles Duffy" as the station's Program Director to give the impression that WEBN had more employees than just himself. This joke continued officially for some years even as the station continued to grow. Among that was the original air personalities that made WEBN one of a kind with DJs like Frank "Michael Bo Xanadu" Wood Jr., Denton Marr, Tyrone "Ty" Williams, Tom McGreevey, Dave Howe, Geoffrey "Captain Geoff" Nimmo, Russell "Russ" Mims, Chris Gray, Peter Bright, Steve "Ginger" Sutton, Brian "D" O'Donnell, Mary "The Real Deal" Peale, Jason "Uncle Jay" Gilbert, Rick Bird, Craig "Kid Crazy" Kopp, Tom Sandman, Dick Findley, Eric Hauenstein, Don Goldberg, with Dwight Tindle, and Miss Juanita "Butterfly" Johnson.

Another early voice at the station was future creator of the iconic WEBN morning show "The Dawn Patrol" and EBN's first and only female morning jock, Robin "Rockin' Hood" Wood, daughter of Frank Wood Sr. and sister of EBN's first DJ/PD Frank "Michael Bo Xanadu" Wood Jr. In 1973, the station moved to the east-side's Hyde Park Square, referred to on air as "Hyde's Meadow." In 1988, the station moved to the neighborhood of Mount Adams (this time calling it "Frog's Mountain), joining with several other stations purchased in recent years by its corporate parent, Jacor Communications. In 1999, Jacor was purchased by Clear Channel. Finally in 2004, all Cincinnati Clear Channel stations moved to the northern neighborhood of Kenwood. WEBN continued to call its location "Frog's Mountain." By 2006, WEBN was added to the Nielsen BDS active rock panel, only to revert to mainstream rock the following year.

Early advertising

The attitude also extended to actual advertising, led by production directors Russ Mims, Don Goldberg, Jay Gilbert, Tom Sandman, and Joel Moss. Ad time on WEBN was extremely desirable to local merchants, but the station wasn't about to permit the staid and often amateurish production values that often permeated American radio. The majority of local spots were WEBN-produced, and bore the same outrageous wit and audacity that the station was known for. (Schoenling Breweries' beloved "Little Kings" cream ale was pushed with a long-running series titled "Biggest is Not Always Best".) And, as it had already promoted non-existent events, the station advertised products by "Brute Force Cybernetics," also the name of the corporate holding company for the station. Brute Force Cybernetics featured a logo of three monkeys based on the theme "see no evil, hear no evil, speak no evil." Among the BFC "products" for which the station broadcast tongue-in-cheek "ads" were:

• "Cultured Truffle Franchises"
• "Encephalographic Printout Device" (attach the electrodes to your head before going to sleep and the device will record the brilliant insight you otherwise remember having had just before you woke up and forgot what it was)
• "Negative-Calorie Cookies" (eating them actually burns calories)
• "Portable Hole" (apply it to a surface, peel off the plastic backing, make your stash or whatever, then remove)
• "Precognitive Scanner" (place it behind your ear, and it will read the speech center in your brain and emit a warning beep to prevent you from uttering "faux pas, Freudian slips, and ill-timed obscenities")
• "Stereo-Vision" TVs (a television mounted on a short track that bounced back and forth so quickly as to simulate 3D)
• "Voice Equalization Ampules" (wrapped in cotton and filled with helium or sulfur hexafluoride; break the ampule and inhale the gas to raise or lower the timbre of your voice, respectively)

These spots were picked up by some other stations, such as Chicago's WDAI in its progressive/underground days c. 1971.

Other spots were for the "White Rose and Lilac Virginity Restoration Clinic", "Tree Frog Beer" ('it doesn't taste like much but it gets you there faster'), and a spoof on the Rambo movies entitled "Sambo: Real Blood Part Fo" featuring a black super-hero driving a rescue Cadillac and yelling "Hey, Chin Ho, Ronnie Reagan says you can kiss his white a..." before a jet fly-over drowns out the last word. A cross-over between these spots and reality occurred in 1972, when Hudepohl Beer allowed some of its product for the Cincinnati area to be wrapped in faux labels for "WEBN's Tree Frog Beer, The Sleazy People's Beer". (Tree B. Frog, and his little brother Tyrone Z. Frog, soon became universal symbols for the station. The station markets tee-shirts and sweatshirts with the station's mascot Tree B. Frog - with a July–August version just before the annual fireworks, and in November–December with a holiday version). The tag line for Brute Force Cybernetics was "We create a need, then fill it." The station began referring to itself with monikers like, "A Different Kind A Radio Station", "The Rock 'N' Roll Station", "Rockin' Stereo!", "Cincinnati's Undisputed Champion Of Rock 'N' Roll", "The Last Untamed Radio Station In North America", "WEBN Rocks Cincinnati!", "Good, Clean, Fun!", "Crank It Up!", "Go Rock Yourself", "Shut Up And Rock!", and "The Lunatic Fringe Of American FM", the slogan comes from Red Rider's song Lunatic Fringe.

As of 2016, WEBN still uses the slogan "The Lunatic Fringe of American FM".^[10]

Local artists

WEBN was always passionate about promoting local artists, allowing the young local kids that were to form the national country-rock band Pure Prairie League to record the first demo of their hit "Amie" in its studios. Roger Abramson, the legendary rock and roll manager and producer, took the demo to RCA where they were signed to a major recording contract. In 1968 Abramson's Squack Productions was sponsored by WEBN and promoted many major concerts including The Doors, which became a controversial event due to Jim Morrison's arrest at his concert in Miami. Also, the concept of national artists (who happened to be in town for shows) performing live in the radio studio began at WEBN.

As part of WEBN's commitment to promoting local artists, it began issuing a series of records featuring local artists, each designated a "WEBN Album Project," beginning in 1976. Proceeds from sales were donated to charity. The album projects featured exclusively local artists performing original songs. The album projects focused primarily on rock performances, but featured a wide range of different styles, including folk, jazz, and novelty songs. Popular local bands such as The Raisins and Wheels had cuts on WEBN album projects. WEBN often gave airplay to songs on the album projects. Eleven different WEBN album projects were released in the 1970s and 1980s.

Radio personality Maxwell Slater Logan (Ben Bornstein), formerly heard on Cleveland stations WMMS, WNCX, and briefly in Columbus, Ohio at WNCI as host of The Maxwell Show, spent time at WEBN in early-to-mid 1990s under his shorted DJ name Max Logan; Maxwell is currently off the air.^[11]

Fireworks show

Riverfest/WEBN Fireworks is one of the most famous annual fireworks shows in the nation.

WEBN also presents the Cincinnati Riverfest annual fireworks display, a spectacular exhibition on the Riverfront, on Labor Day weekend in conjunction with Cincinnati Bell and Rozzi's Famous Fireworks. The seventeen-year agreement with Toyota came to an end in 2007. The show is set to music broadcast by the station. The first WEBN fireworks show happened in 1977 as a one-time celebration of the station's tenth birthday, but it was so well-received that it has been repeated every year since under the auspices of the station's "Committee for Aesthetic Public Spectacle." The event routinely draws over 500,000 people to the Cincinnati Riverfront.

The event has been broadcast live on local TV stations since 1984 when WXIX-TV aired the fireworks. In 2008, the show was broadcast in high definition for the first time on WLWT-TV.

Current programming

Bo Matthews (Alex Gutierrez), most recently program director at rock station WMMS/Cleveland, was announced as the new WEBN program director on January 7, 2014. Matthews, who doubled as PD for pop WAKS, will also serve as vice president of programming for Clear Channel's entire Cincinnati cluster.^[12]

HD2: The Project 100.7/106.3

WEBN-HD2 logo

On August 16, 2012, translators W264BW/Norwood (100.7 FM) and W292DT/Mt. Auburn (106.3 FM) began simulcasting the alternative rock format on WEBN-HD2 as "The Project 100.7 / 106.3". As of January 2014, W292DT identifies as W238BJ and broadcasts at 95.5 FM; WEBN-HD2 itself continues to simulcast over 106.3 FM, now via translator W292CO/Middletown. Although FM translators in the U.S. are generally not permitted to originate their own programming, the Federal Communications Commission has recently allowed FM translators to simulcast the programming of both AM stations and HD2 digital subchannels. In effect, this allows radio companies to create additional analog stations, like W264BW, outside the traditional path established by the FCC.^[13]

W264BW provides limited coverage to southern and central parts of Greater Cincinnati. On April 24, 2012, W264BW owner EMF Broadcasting, Inc. leased the translator to Clear Channel. Over W264BW, Clear Channel opted to simulcast the hot adult contemporary (hot AC) format heard on the HD2 subchannel of Cincinnati area station WKFS (107.1 FM). Branded "100.7 The River", WKFS-HD2 and W264BW aired content from Today's Mix, a national format on the Premium Choice network. On August 16, 2012 W264BW began simulcasting WEBN-HD2.^[6][14]

HD3: 102.3 The Beat

WEBN-HD3 logo

WEBN-HD3 launched on December 18, 2014; the digital subchannel also began simulcasting over Cincinnati translator W272BY (102.3 FM). Branded "102.3 The Beat", WEBN-HD3 initially aired a classic hip-hop format promoted as "throwback hip hop and R&B".^[7] On March 7, 2016, the station shifted to a current-based mainstream urban format while keeping the "Beat" branding; this made it a direct competitor to WIZF 101.1.^[15]

References

External links

• 102.7 WEBN
• Query the FCC's FM station database for WEBN
• Radio-Locator information on WEBN
• Query Nielsen Audio's FM station database for WEBN

WEBN-HD2

• The Project 100.7/106.3
• Query the FCC's FM station database for W264BW
• Query the FCC's FM station database for W292CO
• Radio-Locator information on W264BW
• Radio-Locator information on W292CO

WEBN-HD3

• 102.3 The Beat
• Query the FCC's FM station database for W272BY
• Radio-Locator information on W272BY