WCOW-FM

WCOW-FM

City	Sparta, Wisconsin
Broadcast area	La Crosse area
Branding	Cow 97 Country
Slogan	#1 for Country and Fun
Frequency	97.1 MHz
Format	Country music
Audience share	14.8, #1 (Sp'05, R&R^[1])
ERP	100,000 watts
HAAT	179.0 meters
Class	C1
Facility ID	61682
Transmitter coordinates	43°58′6.00″N 90°51′35.00″W / 43.9683333°N 90.8597222°W / 43.9683333; -90.8597222
Callsign meaning	COW
Affiliations	CNN Radio, CMT Radio
Owner	Sparta-Tomah Broadcasting Co., Inc.
Sister stations	WFBZ, WKLJ
Website	cow97.com

WCOW-FM (97.1 FM, "Cow 97") is a country music radio station licensed to Sparta, Wisconsin that serves Mid-western Wisconsin and the La Crosse and La Crescent communities on the nearby Mississippi River separating Minnesota and Wisconsin. WCOW-FM also simulcasted for many years on their sister station at 1290 AM when it too had the WCOW calls. The WCOW call sign has previously been used by other broadcasters, including a station that existed from 1951 to 1957 in Minneapolis-St. Paul before being renamed as WISK.

References

Radio stations in the La Crosse, Wisconsin market

By AM frequency	580 1290 1360 1410 1490 1570

By FM frequency	88.1 88.9 90.3 91.1 92.3 93.3 94.5 94.7 95.7 96.1 97.1 98.3 98.9 100.1 101.1 102.3 102.7 103.5 103.9 104.9 105.5 105.9 106.3

By callsign	KCLH KNEI-FM KQEG KQYB KRIV-FM KXLC K222AG K201BW WCOW-FM WFBZ WHLA WIZM WIZM-FM WKBH WKBH-FM WKLJ WKPO WKTY WLFN WLSU WLXR-FM WQCC WRQT WTMB WTPN WVCX WVRQ WVRQ-FM WXYM

Nearby radio markets Dubuque Eau Claire Madison Rochester Waterloo–Cedar Falls Wausau–Stevens Point Wisconsin Dells–Baraboo See also List of radio stations in Wisconsin List of radio stations in Minnesota

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