Vango (online marketplace)

Vango
Available in English
Founder(s) Ethan Appleby, Win Raguini, Brandon Flayler, Patrick Coughlin
Website www.vangoart.co
Launched May 2014 (2014-05)
Current status Active

Vango is an online marketplace built for independent artists to sell their original artwork and limited edition prints to experienced and first-time art buyers.[1] Vango aims to open up the original artwork and limited edition print market to all people in the wall decor industry and to make it possible for artists to earn a great living creating art.[2] Vango is founded and led by CEO, Ethan Appleby along with co-founders Win Raguini and Brandon Flayler. Vango was a part of 500 Startups Batch 12 run by Dave McClure in San Francisco, California.[3] The company is funded by many investors including Foundry Group, 500 Startups, Richard A. Clark and many more.[4][5]

Vango has a unique pricing structure that simplifies the art buying process. Each artist start selling at Tier 1; $100, $250 price point and are able to unlock higher tiers the more they sell; Tier 2 - $500, $750; Tier 3 - $1000, $1500. In addition to pricing, the company has built recommendation tools around user interactions and mobile camera technology, allowing users to find art based on the color scheme of their room, as well as virtually ‘hang’ the art on their wall through the iPad and iPhone applications.[6]

Vango was selected as one of six companies to be profiled on the SyFy docu-series, ‘The Bazillion Dollar Club’ which is scheduled to air in Fall 2015.[7]

History

The company was founded in August 2013 by Ethan Appleby, Win Raguini, Patrick Coughlin, and Brandon Flayler under the name Arttwo50. The company initially focused on original artworks at only $250 price point and launched with an iPad application to visualize artworks on your wall.[8]

In May 2014 Arttwo50 was rebranded to Vango and opened up price points from $100 to $1,500. At the same time, the company launched an iPhone application and website under the rebranded name Vango.[9]

In December 2014, Vango was accepted into 500 Startups’ 12th batch in San Francisco, California. During this batch SyFy filmed their docu-series ‘The Bazillion Dollar Club’ due to air in the Fall of 2015.[10]

Website & Apps

Vango iPad App

The Vango iPad App was originally launched as Arttwo50 iPad application in August 2013 and was later rebranded as Vango in May 2014.[11]

Vango Website

The Vango website was launched in May 2014 as a view-only property to support the company's mobile applications. In December 2014 the Vango website added ecommerce support to allow buyers to purchase artworks directly from the web.

Vango iPhone App

The Vango iPhone app was launched in May 2014 and has been the most popular of the three supported platforms to date. It has been featured in the Apple App Store on multiple occasions.

Industry Competitors

Vango’s competitors in the online art marketplace industry include Artspace, Ugallery, and Artsy.

References

  1. ↑ http://techcrunch.com/2013/07/24/arttwo50/
  2. ↑ https://news.artnet.com/in-brief/new-app-vango-simply-wants-to-revolutionize-the-art-market-96909
  3. ↑ http://www.500.co/startup/vango/
  4. ↑ https://www.crunchbase.com/organization/vangoart/
  5. ↑ https://angel.co/vango/
  6. ↑ http://www.forbes.com/sites/natalierobehmed/2013/07/26/picture-this-an-app-that-puts-art-on-your-walls-for-cheap/
  7. ↑ http://www.bizjournals.com/sanjose/blog/techflash/2015/05/highlights-faves-from-500-startups-bazillion.html
  8. ↑ http://techcrunch.com/2013/07/24/arttwo50/
  9. ↑ http://www.wsj.com/articles/art-made-easy-1403821283
  10. ↑ http://www.bizjournals.com/sanjose/blog/techflash/2015/05/highlights-faves-from-500-startups-bazillion.html
  11. ↑ http://techcrunch.com/2013/07/24/arttwo50/
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