Three Olives Vodka
 | |
| Type | Vodka |
|---|---|
| Manufacturer | Proximo Spirits |
| Distributor | Proximo Spirits |
| Country of origin | England |
| Introduced | 1998 |
| Alcohol by volume |
30% - 35% (flavored) 40% (unflavored) |
| Proof (US) | 60 – 80 |
| Related products | List of vodkas |
| Website | threeolives.com |
Three Olives Vodka is a brand of vodka produced and distilled in the United Kingdom and imported to the United States by Proximo Spirits.[1]
History
Three Olives Vodka was founded by Guillaume Cuvelier in London in 1998,[2] and acquired by Proximo Spirits in 2007.[3]
Ingredients and creation
Three Olives Vodka is made from quadruple-distilled winter wheat harvested in England.[4] The vodka is handcrafted and is available as a clear unflavored vodka as well as a variety of infused vodkas.[5] The flavored vodkas are made using the circulation method, where the vodka flows into the flavored liquid to create the flavored vodka.[6]
Three Olives unflavored vodka is 40% alcohol by volume (80 proof).[2] Nearly all Three Olives flavored vodka types are 35% abv (70 proof).
Varieties
| Name | ABV | Flavor |
|---|---|---|
| Berry | 35% | Mixed berries |
| Bubble | 35% | Bubble Gum |
| Burst | 35% | Fruit Fusion Flavour |
| Cake | 35% | Birthday cake |
| Cherry | 35% | Dark cherries |
| Chocolate | 35% | Chocolate |
| Citrus | 35% | Lemon and lime |
| Classic | 40% | Unflavored |
| Dude | 35% | Lemon and lime |
| Elvis Presley Coconut Water |
30% | Coconut |
| Grape | 35% | Concord grapes |
| Loopy | 35% | Tropical fruit |
| Mango | 35% | Mango |
| Marilyn Monroe Strawberry | 35% | Strawberries and cream |
| Orange | 35% | Orange |
| Pomegranate | 35% | Pomegranate |
| Purple | 35% | Frozen crushed grapes |
| Rangtang | 35% | Oranges and tangerines |
| Raspberry | 35% | Raspberry |
| Root Beer | 35% | Root beer |
| S'mores | 35% | Chocolate, marshmallow and graham crackers |
| Supercola | 35% | Cola |
| Tartz | 35% | Sweet and tart fruit flavors |
| Triple Shot Espresso | 35% | Espresso |
| Vanilla | 35% | Vanilla |
| Watermelon | 35% | Watermelon |
| Whipped Cream | 35% | Whipped cream |
Honors and awards
Three Olives won six consecutive Impact "Hot Brand" awards from 2005 to 2010, from spirits industry magazine Impact.[3] In 2005, Wine Enthusiast magazine gave Three Olives unflavored vodka a Superb (90-95) / Highly Recommended rating, and its Vanilla and Orange flavors a Superb (90-95) / Highly Recommended rating.[6]
Advertising
In 2013, Three Olives launched a $20 million international print, billboard and digital advertising campaign starring actor Clive Owen. The ads feature atmospheric stills of Owen in a variety of London locations, reflecting the vodka's British origin.[4] That same year, Three Olives partnered with the estate of Marilyn Monroe to create a Marilyn Monroe Strawberry Vodka, with a strawberries and cream flavor.[7] The bottle's label featured a classic image of Monroe standing over a subway grate as the wind ruffles her white dress.[8] The deal was a three year license that expired in January 2016, hence the Strawberry vodka had dropped the Monroe name during 2015 production. Proximo previously launched a $10 million animated campaign for the vodka in 2011,[9] and their grape-flavored Purple vodka was endorsed by rapper Lil' Kim in a 2010 national ad campaign.[10]
References
- ↑ Dave Smith, "Shake Things Up with Three Olives Flavored Vodkas," Pulse, August 3, 2009.
- 1 2 About Three Olives Vodka, GoKlinq.com. Accessed February 9, 2014.
- 1 2 “Facing Intense Competition, Proximo’s Three Olives Makes $20 Million Ad Play,” Shaken News Daily, January 17, 2013.
- 1 2 Becky Paskin, “Clive Owen Stars in $20M Three Olives Vodka Adverts,” The Spirits Business, January 29, 2013.
- ↑ Colleen Graham, “Three Olives Flavored Vodkas,” About.com Cocktails. Accessed February 9, 2014.
- 1 2 F. Paul Pacult, “Proof Positive,” Wine Enthusiast, May 2005.
- ↑ Samantha Graham, “Top 10 Spirit Launches in March,” The Spirit Business, April 9, 2013.
- ↑ Andrew Adam Newman, “Marilyn Monroe’s Star Still Shines in Ad Campaigns,” New York Times, August 5, 2013.
- ↑ Tanya Irwin, “Three Olives Vodka Launches $10M Campaign,” Marketing Daily, March 30, 2011.
- ↑ Clyde Smith, “Lil’ Kim To Bring Flavor to the Three-O Vodka Launch of Purple,” Hip Hop Press, August 10, 2010.