The Idle Man

The Idle Man
Online Company
Industry Clothing Retail
Founded April 2013
Headquarters Shoreditch, London
Key people

CEO: Oliver Tezcan

CMO: Alex Outlaw
Products Clothes, Shoes, Accessories, Lifestyle, Blog.
Website TheIdleMan.com

TheIdleMan.com[1] is an e-commerce website specialising in menswear. It is one of the few online fashion destinations that is tailored for men at an affordable price range.

About

CEO Oliver Tezcan originally worked at ASOS as buying manager for menswear[2][3] before noticing that there wasn't an existing venue for the ordinary 20 something man.[4] With this in mind, TheIdleMan.com was created in lieu with this ethos: "We offer a straight talking, no nonsense shopping experience based on the philosophy that less is more". The website launched in April 2014, and garnered an immediate online following due to working with model Chris Millington.[5] Brands such as Carhartt, Wood Wood, and The North Face are all aimed to target their audience of 20 to late 30-year-old males.

References

  1. ↑ http://theidleman.com
  2. ↑ http://www.standard.co.uk/news/uk/meet-team-asos-theyre-in-their-20s-or-30s-hit-the-pub-together-on-fridays-have-epic-staff-parties--and-work-their-butts-off-8695194.html
  3. ↑ http://startups.co.uk/the-entrepreneur-oliver-tezcan-the-idle-man/
  4. ↑ http://www.nottinghampost.com/City-base-effortlessly-cool-fashion-website/story-21078516-detail/story.html
  5. ↑ http://www.garconjon.com/2013/09/garconjon-meetschris-millington-gq-x-gap.html
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