The Highway (Sirius XM)

The Highway
Broadcast area United States
Canada
Branding The Highway
Slogan The Road To New Country. Direct From Nashville!
Frequency Sirius XM Radio 56
DISH Network 6056
Format New country
Class Satellite Radio Station
Owner Sirius XM Radio
Website SiriusXM: The Highway

The Highway is a hit country music radio channel on Sirius XM channel 56 (previously 60 on Sirius), and 56 on XM (previously 16) (where it replaced Highway 16 on XM) and channel 6056 on Dish Network. It plays no commercials.

The Highway can also be streamed at SiriusXM.com and through its app for iPad, iPhone, and Android Devices.

The Highway broadcasts from Sirius XM's New York City studios, as well as studios at the Bridgestone Arena in Nashville, TN.

The Highway is among the most popular music channels on satellite radio. As of 2014, SiriusXM reports it has more than 27 million subscribers.[1]

Every Friday, listeners visiting Nashville are invited into the studios to become a part of the show called the "Music Row Happy Hour" with Buzz Brainard.[2]

Recent exclusive programming includes artist "Town Hall" broadcasts with Jason Aldean, Taylor Swift, and Ronnie Dunn, and live concerts with Tim McGraw, Luke Bryan, and The Band Perry, Until February 9, 2010, it was heard on DirecTV channel 814. The channel has changed the music business by creating new stars through its "Highway Find" feature; which gives airplay to unsigned and independent artists.[3] The channel bypasses the traditional record company lock on the business.[4]

The Highway was the first to play Florida Georgia Line before the duo had a record deal, among others.

Hosts

Specialty Shows

References

  1. Associated Press (7 January 2015). "Sirius XM tops 2014 subscriber targets". Crain's New York Business.
  2. "Nothing Like SiriusXM The Highway". Our Country Concerts.
  3. "How Satellite Radio Is Breaking Country's Next Big Stars". Rolling Stone.
  4. Hannah Karp (12 April 2014). "Nashville's New Hit Maker Is Satellite Radio Programmer - WSJ". WSJ.


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