The Challenger Sale
| Author | Matthew Dixon, Brent Adamson |
|---|---|
| Country | United States |
| Language | English |
| Genre | Non-fiction |
| Publisher | Portfolio/Penguin |
Publication date | November 10, 2011 |
| Media type | Print (Hardback), E-book |
| Pages | 240 pp. |
| ISBN | 9781591844358 |
The Challenger Sale is the first non-fiction book by Matthew Dixon, Brent Adamson, and their colleagues at CEB Inc.. The book was published on November 10, 2011 by Portfolio/Penguin. In the text, the book argues that relationship-building is no longer the best sales method. To sell complex, large-scale business-to-business solutions, customers are changing how they buy so sales people must change how they sell. The authors’ study found that sales reps fall into one of five profiles, and the challenger seller is the highest performer.[1][2]
Reception
This book has been an Amazon best-seller in the Sales and Selling category.[3]
References
- ↑ Lisa Nirell. "Trends In B2B Sales And Marketing From "The Challenger Sale"". Fast Company. Retrieved 28 August 2016.
- ↑ "A 5-Minute Summary Of "The Challenger Sale" Book Your Boss Told You To Read". Hubspot. Retrieved 28 August 2016.
- ↑ "Amazon Best Sellers". Amazon. Retrieved 28 August 2016.
External links
This article is issued from Wikipedia - version of the 8/30/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.