The Beach (radio station)

The Beach
City Lowestoft, Suffolk
Broadcast area North Suffolk and East Norfolk
Slogan Just great songs for the East Coast.
Made on the East Coast for the East Coast.
Frequency 103.4 MHz & 97.4 MHz FM, and DAB
First air date 29 September 1996
Format Contemporary
Audience share 15% (December 2009, )
Owner Anglian Radio
Website The Beach

The Beach is a commercial FM radio station broadcasting to North Suffolk and East Norfolk. It broadcasts from studios on Hollingsworth Road, Lowestoft, Suffolk from a transmitter located nearby at Mobbs Way, Oulton Broad on 103.4 FM and on 97.4FM from a transmitter located at a water tower in Blythburgh, Suffolk. A transmitter is also located at Havenbridge House in Great Yarmouth, Norfolk which also broadcasts on 97.4 FM. The Beach is also available on DAB through the Norfolk multiplex.[1]

History

In 1993 and 1994, three RSL licences in Lowestoft were operated and run by local radio volunteers, including some freelance radio professionals, with proceeds being donated to local charities. The station was called "Lowestoft Town Radio" (LTR-fm). LTR presenters included Martyn Lee, Steve Smart and Matthew Schofield. Following these successful 30-day trial broadcasts, along with similar efforts in Great Yarmouth, The Radio Authority (now Ofcom) created a new licence for the area. They granted the licence to the group behind the LTR, re-branded as "The Beach".

The Beach started broadcasting on 29 September 1996.[2] It has been voted The Eastern Region Radio Academy Station Of The Year three times.[3]

The station is currently owned by The Anglian Radio Group.

References

  1. ↑ The Beach, Media UK. Retrieved 8 April 2011.
  2. ↑ Air Check UK: Suffolk (archived), 2 November 2005. Retrieved 8 April 2011.
  3. ↑ Radio Academy, Awards 2010. Retrieved 8 April 2011.



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