Tatratea

Tatratea

Tatratea Logo
Type Liqueur
Manufacturer Karloff
Country of origin Slovakia
Introduced 2003
Variants Tatratea 22%, 32%, 42%, 52% Original, 62%, 72%
Website tatratea.com

Tatratea is a tea-based herbal liqueur, made by Karloff and originated in the High Tatra Mountains.[1] Its most-popular drink is Tatratea 52% Original with more than 500,000 bottles sold every year.[2] It is a liqueur range composed of black & white teas, herbs and natural fruit extracts. The Tatratea product family offers 11 flavours, all differing in alcohol by volume.[3][4]

History

Originally known as Tatranský čaj, the Tatratea brand originates in lodges set in the high altitudes of the High Tatra Mountains.

An old custom is that visitors to chalets high in the Tatra Mountains were welcomed in from the cold with hot herbal tea doused in a concentrated alcohol.[1]

This hot herbal tea formed the base for Tatratea.

Tatratea brand was founded at the beginning of 2003 by Ján Semaňák after he decided to supply the tea in Slovakia.[5]

At the end of 2003, after one year of development, the first Tatratea liqueur was launched in the market.[6] Sales figures being promising, Ján Semaňák began, the next year, large-scale production.[5]

Tatratea became a six-flavour lineup and is now considered a Slovak national drink.[7]

The whole liqueur range is distributed in more than a dozen countries.[8]

Varieties

1st series (tea based)

Tatratea 22% Coconut

Tatratea 22% Coconut is one of the lowest alcohol content spirit of the whole Tatratea liqueur range. A 44 proof spirit launched at the beginning of the year 2012 ; the last Tatratea addition.

Key Description:

Tatratea 32% Citrus

Tatratea 32% Citrus is designed, according to Tatratea, for “soccer moms and an older crowd,” considering its “paltry” 64 proof makeup.[9]

Key Description:

Tatratea 42% Peach & White

Tatratea 42% Peach and White, with 84 proof, is probably the sweetest liqueur of Tatratea range. A frequently used spirit in fruity cocktails.[9]

Key Description:

Tatratea 52% Original

Tatratea 52% Original is the brand original expression. A 104 proof best-seller with more than 500 000 bottles sold every year in Europe.[2][9]

Key Description:

Tatratea 62% Forest Fruit

Tatratea 62% Forest Fruit is a stronger recipe of Tatratea 52% Original. A 124 proof liqueur with mixed-berry sweetness.[9][10]

Key Description:

Tatratea 72% Outlaw

Tatratea 72% Outlaw is the same composition as the 52% but with less sugar and more alcohol in it.[9]

Key Description:

2nd series (fruit based)

Tatratea 17% Milk & Tea

Made of cream and Tatratea 52% Original.

Tatratea 27% Acai & Aronia

Enriched with aronia and acai extracts. Acai is a berry growing on palm trees in the region of the Amazon rainforest with a taste similar to a mixture of forest fruit and chocolate. Aronia is a fruit with a slightly astringent flavor.

Tatratea 37% Hibiscus & Red tea

Enriched with red tea, hibiscus and sour cherry extracts. Hibiscus is a plant native to the tropical parts of Asia: it has high edible flowers and is suitable for the preparation of tea with a slightly sour taste and a beautiful ruby color.

3rd series (herbal based)

Tatratea 35% Herbal tea digestif

Tea-based herbal digestif with no added sugar, sweetened with extracts from raisins, figs and stevia. It contains extracts from more than 30 herbs, primarily milk thistle, elderflower and yarrow.

Tatratea 35% Tea bitter

Tea-based herbal bitter with no sugar added, sweetened with extracts from raisins, figs and stevia. It is made from extracts of more than 30 herbs, especially wormwood, gentian and motherwort.

Awards

Tatratea is an award-winning liqueur range, receiving strong scores at international spirit ratings[11][12] competitions and from liqueur review bodies.[13]

This is a list of prizes displayed on Tatratea packaging:

Tatratea Cocktails Mixology

Tatratea can be used to make cocktails. This index displays the cocktail collection promoted by Tatratea :

References

  1. 1 2 World Spirits Guide
  2. 1 2 Burkons, Rachel (August 2012). "A Slovakian Spirit wins over the U.S Palate". The Tasting Panel Magazine. United States.
  3. ↑ The Online Magazine for Food + Drink
  4. ↑ Zoom on the Tatratea Packaging
  5. 1 2 Semaňák, Ján (February 2012). "The Fulfilled Dream of One Man". Be Different. Slovakia. pp. 6–7.
  6. ↑ TATRATEA | KARLOFF TATRA DISTILLERY EST 2002
  7. ↑ Peter Littman, Former Hugo Boss Chairman of the Board
  8. ↑ World | KARLOFF TATRA DISTILLERY EST 2002
  9. 1 2 3 4 5 Drink Review - Tasting Note
  10. ↑ The Tasting Panel Magazine, p.89, June 2011
  11. ↑ Proof66.com summary page for Tatratea 42% White Spirit
  12. ↑ Proof66.com summary page for Tatratea 62% Goral Forest Fruit Spirit
  13. ↑ "Be Happy - Issue 27". The Spirits Business. United States. February 2012. p. 15.
  14. ↑ ISC Winners Listing London
  15. ↑ SIAL Trends & Innovations Winning Companies Listing
  16. ↑ "See 15 new foods from around the world awarded for innovation". The Independent. 22 October 2010. Retrieved 6 August 2012.
  17. ↑ European Design Tatratea Design Description
  18. ↑ The Slovak Spectator Newspaper English Article end of §1
  19. ↑ French Illustrated Article Pentawards Winners
  20. ↑ Website of the Beverage Testing Institute highlighting Tatratea 52%
  21. ↑ Listing of the awarded products ; see Karloff
  22. ↑ Listing of the awarded products ; see Tatratea
  23. ↑ Danubius Gastro Final Report of the Fair
  24. ↑ Tatratea Cosmo | Blog & Recipes of HOTMIXOLOGY
  25. ↑ Marmot | KARLOFF TATRA DISTILLERY EST 2002 Archived January 24, 2012, at the Wayback Machine.
  26. ↑ Tatra Julep | KARLOFF TATRA DISTILLERY EST 2002
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