Tata Ace Zip

Tata Ace Zip
Overview
Manufacturer Tata Motors
Production 2010–present
Assembly Karnataka, India
Uttarakhand, India
Body and chassis
Class micro truck
Body style pickup truck
Powertrain
Engine 0.6 L diesel I2 engine

The Tata Ace Zip is a micro-truck launched in May 2011 by Tata Motors in India. It is in competition with the prevalent three-wheeled goods carriers from Bajaj Auto, Piaggio, Mahindra and Force Motors.

History

After the run away success of Tata Ace, Tata Motors decided to launch a truck smaller than the Ace and at the price point of the three-wheeled goods carriers. It was to be a simple design with truck-like aggregates and was to replace the anachronistic three-wheeled cargo auto rickshaws in the Indian market.[1] After the success of Tata Ace and incorporation of the buyer/driver feedback, Tata has come up with a new ace in Tata Ace Zip.[1]

Launch and reaction

Tata Motors launched the Ace Zip micro-truck in May 2010 for just under Rs 2 lacs, Rs 200,000 . The new vehicle was positively received by the users. The initial sales figures were motivating. The Tata Ace Zip is produced in the Pantnagar plant of Tata Motors.

New segment

The Tata Ace Zip is marketed as a micro truck in India. Priced between at Rs.1.9 lakhs INR, the company aims to convert three-wheeler users to four-wheelers. One of the ideas that prompted the launch of this vehicle was to develop more opportunities of self-employment in the country. Moreover, there was a need for an efficient last mile vehicle, Tata sought to find the gap in the market and released the Ace Zip. The 611 cc engine delivers a power of 11.3 hp at 3000 rpm and a torque of 3.16 m•kgf at 1600–1800 rpm, giving tough competition to Piaggio's mini truck (three-wheeler). It has a permissible loading capacity of 600  kg . It also has a modern cabin compared to its three-wheeler rivals. It is best suited for use by villagers in carrying goods over short distances.

Manufacturing locations

The mini truck is now produced at the facility in Pantnagar, Uttarakhand and at Dharwad, Karnataka.

A passenger carrier on same platform, the Tata Magic Iris, has also been launched.[2]

See also

Wikimedia Commons has media related to Tata Ace Zip.
Main article: Tata Ace
Main article: Tata Super Ace

References

  1. 1 2 "The TATA Ace Zip" Check |url= value (help). The Hindu. 2011-04-10.
  2. ↑ http://www.tatamotors.com/media/press-releases.php?id=667
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