Tapulous

Tapulous, Inc.
Subsidiary of Disney Mobile
Industry Video games
Computer software
Fate Shut down; all games removed from App Store
Founded Palo Alto, California, U.S. (February 2008 (2008-02))[1]
Founder Bart Decrem
Andrew Lacy
Defunct January 9, 2014
Headquarters Palo Alto, California, U.S.
Area served
 Worldwide
Key people
 Bart Decrem (CEO)
Andrew Lacy (COO)
Products Tap Tap
Number of employees
 20[2]
Parent Disney Mobile (Disney Interactive)
(The Walt Disney Company)
Website Tapulous.com

Tapulous, Inc. was an American software and video game developer and publisher headquartered in Palo Alto, California. It was a wholly owned subsidiary of The Walt Disney Company as part of Disney Interactive's Disney Mobile unit. The company's most profitable products were the Tap Tap series of music games, which surpassed thirty-five million downloads.[3]

Tapulous was founded in February 2008 with the specific intention of developing software applications for the iOS platform. The company's Tap Tap Revenge gained at least one million players in less than one month of availability, and was the most-downloaded free game of the App Store in 2008. Building on the success of the game, Tapulous then heavily focused on the Tap Tap Revenge series by expansion and partnership with Universal Records. As of December 2009, the company's sales totaled nearly $1 million per month.[4] In July 2010, the company was acquired by The Walt Disney Company. On January 9, 2014, the company shut down and removed all its remaining games from the App Store.

History

With the advent of unofficial applications being distributed across the internet, Apple announced the availability of a native SDK for the iOS/iPhone platform in October 2007.[5]

As a reaction to the announcement of the SDK, Tapulous formed in January 2008 with the initial name of "Gogo Apps". Its co-founders were Bart Decrem, an entrepreneur who helped launch the Firefox browser and was the founding CEO of Flock, Inc. and Andrew Lacy, a consultant of McKinsey & Company. The company thereafter changed its name to the current one, and hired developers Nate True and Guy English to develop Tap Tap Revenge as a launch title for the App Store, although the actual release date was eventually several days after the launch of the store.[6] Meanwhile, Layton Duncan and Tristan O'Tierney developed Twinkle as another launch product.[7] Initial investment in the company was provided by Rob Theis in 2007, and later followed by $1.8 million USD, from Andreas Bechtolsheim and Roy Thiele-Sardina via HighBAR Ventures, Marc Benioff, the late Rajeev Motwani, and others.[8]

Within a month of publishing, Tap Tap Revenge, the game became one of the most popular applications available for the iOS, and had over one million players, and was installed on about twenty percent of all iPhone and iPod Touch devices.[9] In December 2008, it was announced that the game was the most-downloaded free game in the App Store for the year.[10] In April, 2009, comScore announced that Tap Tap Revenge was the most-installed app on the App Store.[11] Tapulous continued to release sequels of the game as a part of the Tap Tap series, and has since been involved with major label Universal Records in June 2009 to feature their artists in their games.[12]

On July 1, 2010, Tapulous was acquired by The Walt Disney Company and incorporated into Disney Mobile as a wholly owned subsidiary, part of Disney Interactive Media Group.[13] As of January 7, 2014, Bart Decrem officially resigned as CEO of Tapulous. This was followed days later with an announcement that the Tap Tap apps would be pulled from the iPhone store on January 10 and servers would be shut down by the company some time in February.[14]

See also

References

  1. ↑ Lashinsky, Adam (2008-08-14). "How the Apple iPhone ecosystem works". Fortune. Retrieved 2009-07-07.
  2. ↑ "Tapulous Staff". Tapulous. Retrieved 2010-01-07.
  3. ↑ Decrem, Bart (2010-07-01). "Tapping on!". Tapulous. Retrieved 2010-07-02.
  4. ↑ Madway, Gabriel (2009-12-20). "Small iPhone developer Tapulous sees big success". Reuters. Retrieved 2009-12-21.
  5. ↑ Gardiner, Bryan (2007-10-17). "Developers on iPhone SDK: OMG! ABFT!". Wired News. Retrieved 2009-07-07.
  6. ↑ Arrington, Michael (2008-07-15). "Tap Tap Revenge For iPhone Launches Late, Surges Up App Store Rankings". TechCrunch. Retrieved 2009-07-07.
  7. ↑ O'Grady, Jason D. (2008-08-27). "Tapulous developer fired". ZDNet. Retrieved 2009-07-07.
  8. ↑ Kincaid, Jason (2008-07-09). "Tapulous Wants To Be The RockYou Of Apple's App Store". TechCrunch. Retrieved 2009-07-07.
  9. ↑ Kincaid, Jason (2008-07-31). "Tap Tap Revenge Approaches 1 Million Users, Music Industry Takes Notice". TechCrunch. Retrieved 2009-07-07.
  10. ↑ Caron, Frank (2008-12-03). "Apple reveals most downloaded iPhone games of 2008". Ars Technica. Retrieved 2009-07-07.
  11. ↑ comScore (2008-04-07). "Tapulous's Tap Tap Revenge Has Been Downloaded By 1 Out Of 3 iTunes Application Users". comScore. Retrieved 2009-07-07.
  12. ↑ "Universal Music Group (UMG) and Tapulous Partner to Bring New Music Games to the iPhone/iPod Touch". Universal Music Group. 2009-06-10. Retrieved 2009-07-07.
  13. ↑ "Disney acquires Tapulous" from Techcrunch.com
  14. ↑ D., Luis (January 10, 2014). "Tapulous' Tap Tap series officially becomes iOS gaming history". Phone Arena.com. Retrieved April 28, 2014.
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