TATV

TATV (Tout Acheter Tout Vendre) was a Canadian French language cable television classified ad service available exclusively on cable in Québec. TATV was owned by Astral Media.

TATV originally launched in 1982 as Télé-Annonces. It was rebranded as TATV on June 6, 2006.^[1]

Format

TATV was an illustrated classified advertising service, offering viewers and businesses the means to sell goods and services via television and the Internet. TATV was primarily a regionalised service, covering 17 different regions in Quebec, each being served by a local TATV channel.

TATV was classified as a teleshopping service by the Canadian Radio-television and Telecommunications Commission (CRTC) and, thus, was exempt from requiring a CRTC-issued licence to operate and most other CRTC requirements that pay TV and specialty channels are subject to.^[2]

Logo while under the name, Télé-Annonces

Closure

On August 19, 2008, Astral announced that it would seek the closure of TATV, effective immediately. The company stated the growing market share of classified ads using the free Internet model, coupled with the fact that classified ads are not one of the company's core businesses, were the reasons for the closure of TATV.^[3] On September 3 of that year, TATV was taken off the air.

References