Surulere (song)

"Surulere"
Single by Dr SID featuring Don Jazzy
from the album Siduction
Released November 13, 2013 (2013-11-13)[1]
Format
Recorded 2013
Genre Afropop
Length 03:05
Label Mavin Records
Writer(s)
  • Sidney Onoriode Esiri
  • Michael Collins Ajereh
Producer(s) Don Jazzy

"Surulere" (which translates to "Patience is Rewarding" or "Patience is Profitable") is a song by Nigerian Afropop recording artist Dr SID. It was released on November 13, 2013 as the first single from his second studio album, Siduction (2013). Don Jazzy produced the song and was featured on it. The song peaked at number 1 on MTV Base's Official Naija Top 10 chart from March 21 through March 27, 2014.[2] It also peaked at number 2 on Pulse Music Video chart.[3] Moreover, it was ranked fourth on YouTube's most watched Nigerian videos for the first quarter of 2014.[4] In a nutshell, the song is a reflection of Dr SID's musical journey.[5]

Background and meaning

"Surulere" literally translates to "Patience is Rewarding" or "Patience is Profitable". While on the set of MTV Base's Official Naija Top 10 chart in March 2014, Dr SID said that "Surulere" represents one's desire to achieve their goals and aspirations. He also said that the music video addresses the need for patience among parents who pressurized their children to have kids right after marriage.[6]

Music video

The music video for "Surulere" was uploaded onto YouTube on January 23, 2014, and ran for 4 minutes and 28 seconds.[7][8] The video features Don Jazzy and Dr SID dancing in front of an undisclosed house. The video stars Funke Akindele, Helen Paul and Blossom Chukwujekwu. It tells the story of a young couple (Blosson Chukwujekwu and Helen Paul) who struggles with childbearing. Despite Chukwujekwu's mother (Funke Akindele) attempt at ending her son's marriage, the couple overcame the stigma of childbearing that young couples often experience.

Reception

Cultural reception

In January 2014, fans of Dr SID began uploading pictures of themselves transitioning from grass to grace. They tagged the pictures with the hashtag "Surulere". Musicians such as Tiwa Savage, Don Jazzy, Jude Engees Okoye, Wizkid, Banky W., D'Prince and Ice Prince also uploaded pictures of themselves onto the social networking site Twitter.[9]

Critical reception

The song received positive reviews from music critics. Uche Briggs of YNaija concluded that "Surulere has a flavour that reminds one of Yam and palm oil – with salt, of course. From the very first listen, the easy flow laced with the afrobeat production makes for a remarkable tune. The Surulere hook, beautifully rendered in Yoruba underscores the power of deity in successful endeavours, laced on a sinfully melodious afrobeat something."[10]

On the contrary, the music video for "Surulere" received poor to average reviews. Jim Donnett said that "Surulere mirrors nothing close to the patience virtue. Only material gain, accessories and more accessories not forgetting the end thereof – vanity! Like the bad struts of a failed runway model who falls flat on her behind, Surulere is a humpty-dumptyish fall that breaks the rigid surface of the platform upon which its balance rests."[11]

Live performances

Dr SID and Don Jazzy performed the song for the second time at the Fire of Zamani album launch concert, which was held on November 23, 2013 at the Eko Hotel and Suites.[12] On April 20, 2014, Dr SID performed "Surulere" at the Easter edition of AY Live.[13] In May 2014, he performed "Surulere" with Phyno at the 2014 edition of Star Music Trek.[14]

Accolades

"Surulere" was nominated for Song of the Year at the 2014 MTV Africa Music Awards.[15] It was also nominated for Hottest Single of the Year at the 2014 Nigeria Entertainment Awards.[16] The remix of "Surelere" was nominated for Best Collabo at the 2014 African Muzik Magazine Awards.[17] "Surulere" won the Best Collabo of the Year category at the 2014 City People Entertainment Awards.[18] "Surulere" was nominated for Best Pop Single and Song of the Year at The Headies 2014.[19] The music video for "Surulere" was nominated for Most Gifted West and Most Gifted Video of the Year at the 2014 Channel O Music Video Awards.[20]

Year Awards ceremony Award description(s) Results
2014 The Headies Best Pop Single Nominated
Song of the Year Nominated
Channel O Music Video Awards Most Gifted West Nominated
Most Gifted Video of the Year Nominated
Nigeria Entertainment Awards Hottest Single of the Year Nominated
City People Entertainment Awards Best Collabo of the Year Won
MTV Africa Music Awards Song of the Year Nominated
African Muzik Magazine Awards Best Collabo Nominated

Surulere Remix

"Surulere Remix"
Song by Dr SID featuring Don Jazzy, Wizkid, and Phyno from the album Siduction
Released December 20, 2013 (2013-12-20)[21]
Format
Recorded 2013
Genre Afropop
Length 04:14[21]
Label Mavin Records
Writer(s)
  • Sidney Onoriode Esiri
  • Michael Collins Ajereh
  • Ayodeji Balogun
  • Azubuike Chibuzo Nelson
Producer(s) Don Jazzy

The official remix of "Surulere" features Don Jazzy, Wizkid and Phyno. It was included on the Siduction album. The song was also produced by Don Jazzy and recorded in November 2013 at the Mavin Headquarters in Lekki, Lagos. The song is a deviation from Dr SID's usual themes which includes love, romance and sex.[22]

Critical reception

Upon its release, the song was met with mixed reviews from music critics. Jim Donnett of YNaija reviewed the track and said that "Wizkid sounds a bit rushed, at some point, he's losing timing on the beat and then later on, clashing harmonies with Don Jazzy. Phyno on the other hand, is genius. He gives a self composed, on point delivery and in his expected local dialect."[23]

A writer for Fuse gave the song 3 out of 5 stars, adding that the remix would have been exceptional if Wizkid's verse was extracted from it. The writer also added that the production and hidden sound on the beat complements the overall feel of the song.[24]

A writer for GTCrea8 also added that "As appealing as the prospects of having Wizkid and current indigenous hip hop darling Phyno on the same track are, their guesting on the first remix of Surulere was not particularly needed. Frankly, the entire remix sounded like a rush job."[25]

Covers and remixes

  • Digital download
  1. "Surulere" (Official remix featuring Don Jazzy, Wizkid and Phyno) - 4:19
  2. "Surulere" (Tiwa Savage remix)
  3. "Surulere" (Dj Soupamodel House remix) - 3:39
  4. "Surulere" (Martel B cover) - 4:55
  5. "Surulere" (Pozitive cover) - 3:53
  6. "Mumidele" (E-Black and Barbie Kay Surulere cover) - 4:04
  7. "Hayin Banki" (Blizzi and Modee Surulere cover)

Radio and release history

Country Date Format Version Label
Nigeria November 13, 2013 Digital download Main version Mavin Records
December 20, 2013 Remix version

References

  1. ↑ "Surulere (feat. Don Jazzy) - Single". iTunes. 13 November 2013. Retrieved 2 June 2014.
  2. ↑ Opeoluwani, Akintayo (24 March 2014). "Dr Sid Shares Hilarious Scoop On "SURULERE" Video On MTV Base's Official Naija Top Ten". Daily Times of Nigeria. Retrieved 2 June 2014.
  3. ↑ Akan, Joey (4 April 2014). "D'Banj & African AllStars Debut Top Of The List!". Pulse. Retrieved 2 June 2014.
  4. ↑ Alade, Abiodun (8 May 2014). "Davido's 'Aye' most watched video on YouTube". Vanguard. Retrieved 3 June 2014.
  5. ↑ "Why 'Surulere' Is The Complete Story Of Dr. Sid's Music Career So Far…". Fuse.com.ng. 21 May 2014. Retrieved 3 June 2014.
  6. ↑ "Dr. Sid Explains 'Surulere'". P.M. News. 26 March 2014. Retrieved 2 June 2014.
  7. ↑ Gboyega, Adenike. "New Video: Dr Sid "Surulere" Ft. Don Jazzy". MOBO.com. Retrieved 2 June 2014.
  8. ↑ "Dr SID – SURULERE ft Don Jazzy (Official Video)". Fuse.com.ng. 23 January 2014. Retrieved 2 June 2014.
  9. ↑ ""Surulere" hitmakers Dr. SID and Don Jazzy share images of themselves from grass to grace". Nigerian Watch. 3 February 2014. Retrieved 2 June 2014.
  10. ↑ Briggs, Uche (13 November 2013). "Music review: With Dr. SID's 'Surulere', it's Don Jazzy again and forever". YNaija. Retrieved 2 June 2014.
  11. ↑ Donnett, Jim (28 January 2014). "Video Review: Dr Sid and Don Jazzy's 'Surulere' is an empty show of life's unnecessities". YNaija. Retrieved 2 June 2014.
  12. ↑ Alonge, Osagie (24 November 2013). "VIDEO: Dr SID – Watch him perform 'Surulere' feat Don Jazzy at #FOZ concert...". Nigerian Entertainment Today. Retrieved 3 June 2014.
  13. ↑ "AY Live –Day of Happiness". Thisday. 3 May 2014. Retrieved 3 June 2014.
  14. ↑ "Phyno Joins Dr Sid To Perform 'Surulere' Remix At Star Music Trek". Channels TV. 7 May 2014. Retrieved 3 June 2014.
  15. ↑ "Mafikizolo, Uhuru, Davido lead nominations for MTV Africa Music Awards". Sowetan LIVE. Retrieved 2014-04-17.
  16. ↑ Abimboye, Micheal (31 May 2014). "Pop duo, Skuki, reject Nigerian Entertainment Awards nomination". Premium Times. Retrieved 1 June 2014.
  17. ↑ "See Nominees for the African Muzik Magazine Awards (AFRIMMA) 2014". Bellanaija. 9 June 2014. Retrieved 28 July 2014.
  18. ↑ Jasanya, Olamide (24 June 2014). "Who won what at City People Entertainment Awards 2014". Nigerian Entertainment Today. Retrieved 29 July 2014.
  19. ↑ Ochugba, Mary (10 October 2014). "The Headies unveils 2014 nominees". Business Day. Retrieved 17 October 2014.
  20. ↑ Marshall, Rhodé (5 September 2014). "Channel O Africa announces Music Video Awards nominees". Mail & Guardian. Retrieved 12 September 2014.
  21. 1 2 "Dr SID "SIDUCTION" Out Now - "Surulere" Remix ft. Don Jazzy, Wizkid, Phyno". NotjustOk.com. 20 December 2013. Retrieved 3 June 2014.
  22. ↑ Alonge, Osagie (19 December 2013). "Dr SID records 'Surulere' remix with Don Jazzy, Wizkid, Phyno". Nigerian Entertainment Today. Retrieved 3 June 2014.
  23. ↑ Donnett, Jim (21 December 2013). "TEEN Y! MUSIC VIDEO REVIEW : DR SID'S "SURULERE" REMIX IS A GOOD ONE". YNaija. Retrieved 3 June 2014.
  24. ↑ "GIVE US THE ORIGINAL ANYTIME. #FUSE REVIEW ON DR. SID'S 'SURULERE' REMIX with Wizkid + Phyno". Fuse.com.ng. 23 December 2013. Retrieved 3 June 2014.
  25. ↑ "Lightning Review: Dr SID – Surulere (Feat. Don Jazzy) [House Remix]". Guaranty Trust Bank PLC. 28 March 2014. Retrieved 3 June 2014.
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