SpotX

Privately Held
Industry Advertising Technology
Founded 2007
Founder

Michael Shehan (CEO)

Steve Swoboda (COO/CFO)
Headquarters Denver, Colorado, USA
Area served
 190+ Countries
Owner RTL Group (65% stake)
Number of employees
 250+
Website www.spotxchange.com

SpotX is a privately held, globally focused, video ad monetization platform.[1] The company is headquartered north of Denver, Colorado with additional offices in New York City, San Francisco, Benelux, Singapore, London, Sydney, Hamburg, and Belfast.

SpotX provides a video advertising platform for internet publishers.[1] As a supply-side platform, SpotX connects publishers with demand sources such as advertisers, agencies, trading desks, DSPs, and ad networks.[2] The SpotX platform allows publishers to holistically optimize their inventory on all devices including: desktop, mobile, and connected TV.[2]

SpotX specializes in buying and selling online video.[2] Over five billion video ad decisions are transacted through the SpotX platform daily, with ads delivered to 600 million people in over 190 countries per month.[2]

History

SpotX was originally founded as a division of the search engine marketing technologies and services company, Booyah Networks.[2] The company's founders are Michael Shehan (CEO) and Steve Swoboda (COO and CFO).[2][3]

In March 2007, SpotX diverged from Booyah to form a separate company focused on digital video advertising technology.[2] In 2009, SpotX launched targeting tools to help advertisers reach their audiences.[2] In 2010, SpotX launched its real-time bidding solution, which helps companies tailor their bids on an impression-by-impression basis when bidding on in-stream and in-banner video ad inventory.[2]

In July 2014, RTL Group announced its 65% majority stake purchase of SpotX at $144 million with the option for RTL to acquire the remaining shares subject to SpotX’s future performance.[4] The acquisition can be attributed to a recent initiative by RTL Group, the RTL Digital Hub, which is aimed at leveraging the combined value of the company's complementary portfolio of digital video businesses.[5] Such companies include, SpotX, BroadbandTV, StyleHaul, and Clypd.[5] The RTL Digital Hub was implemented to bolster RTL Group's position in the high growth markets of multi-channel networks (MCNs) and digital advertising sales.[5]

In 2015, SpotXchange rebranded as SpotX, building on its heritage as a pioneer in the video advertising industry. Reflecting the changes in the market and its platform, the Denver-born, global company shortened its name to highlight its evolution from an ad exchange to a holistic inventory management platform, developed specifically for the supply side. Its platform today incorporates an ad server, SSP, and programmatic infrastructure including both open and private marketplace capabilities to help publishers manage all aspects of their video ad inventory across desktop, mobile and connected devices.

References

  1. 1 2 Online, Ad Ops. "SpotXchange Launches Industry's Most Transparent Video Advertising Platform | Ad Operations Online". Retrieved 2015-07-07.
  2. 1 2 3 4 5 6 7 8 9 "Video Ad Views Hit 26.9 Billion in January, SpotXchange Jumps to #1 Spot". Retrieved 2015-06-29.
  3. ↑ L. Wayne Hicks (Jul 31, 2014). "European company buys majority stake in SpotXchange". Denver Business Journal. Retrieved Aug 6, 2015.
  4. ↑ "RTL Group targets video advertising expansion with $144m SpotXchange purchase". The Drum. Retrieved 2015-06-29.
  5. 1 2 3 "European Broadcaster RTL Starts Formalizing Web Video Plans". Jun 8, 2015. Retrieved 2015-07-07.
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