550 Madison Avenue

550 Madison Avenue (formerly known as the Sony Tower or Sony Plaza and before that the AT&T Building), is an iconic postmodern 647-foot-tall (197-meter), 37-story highrise skyscraper located at 550 Madison Avenue in Manhattan.^[2] Designed by Phillip Johnson, it was formerly the headquarters of Sony Corporation of America.^[1] The tower was purchased by Olayan and Chelsfield for $1.4 billion in 2016.^[3]

History

Design

The building was designed by architect Philip Johnson and partner John Burgee and was completed in 1984. It is close - in concept - to the 1982 Humana Building by Michael Graves. It became immediately controversial for its ornamental top (sometimes mocked as "Chippendale",^[4] after the open pediments characteristic of the famous English designer's bookcases and other cabinetry), but enjoyed for its spectacular arched entranceway, measuring about seven stories in height. With these ornamental additions, the building challenged architectural modernism's demand for stark functionalism and purely efficient design. The effect the building had on the public at large has been described as legitimizing the postmodern architecture movement on the world stage.

AT&T Building

In October 1978, AT&T was granted permission to add 81,928 square feet (7,611.4 square meters), the equivalent of some four floors of space on its proposed building, in exchange for agreeing to provide open public space and a three-story communications museum. The firm was granted an additional 43,000 sq ft (4,000 m²), about two floor's worth, as a bonus for creating a 14,000 sq ft (1,300 m²) covered arcade along Madison Avenue that would include seating and retail kiosks.^[5]

Main entrance

In 1982, with the Bell System divestiture set to take effect on January 1, 1984, AT&T decided to seek a tenant to lease 300,000 sq ft (28,000 m²) of space on the 7th through 25th floors, nearly half the space in the building, and was seeking rents of as much as $60 per square foot. The company had expected to relocate as many as 1,500 employees, most who had been located at the company's old headquarters at 195 Broadway, but the impending divestiture meant it would only be moving 600 employees into 550 Madison, with others being moved to another facility in Basking Ridge, New Jersey.^[6]

Spirit of Communication, a 20,000-pound (9,100-kilogram) bronze statue that had stood for 64 years on the top of AT&T's previous headquarters building at 195 Broadway, was disassembled and relocated to the lobby of 550 Madison in 1983. The 22 ft (6.7 m) figure, modeled in 1916 by American sculptor Evelyn Beatrice Longman, is holding bolts of electricity clutched in one arm reaching towards the sky and has coils of cable wound around the statue's torso.^[7] After AT&T moved out of the building, the statue was relocated to a spot outside of its Basking Ridge operational headquarters in 1992.^[8]

In 1984, the company indicated that it would not build the museum that it had originally committed to build in exchange for bonus zoning. The change of heart came as part of plans following the court-ordered divestiture of the Regional Bell Operating Companies and the reduced presence it expected to have at the building.^[5] In the face of firm opposition from the city, AT&T acquiesced to construction of a three-story exhibition space in an annex located adjoining the pedestrian walkway behind the building.^[9]

Western or "behind" side

AT&T had been granted a tax break of $42 million, under the condition that the company would keep its headquarters at 550 Madison Avenue and not rent out the space to other tenants. Having decreased in size substantially, AT&T signed a 20-year lease agreement on 550 Madison with Sony and relocated its headquarters to 32 Sixth Avenue, between Walker and Lispenard Streets. Sony was granted an option to purchase the building. AT&T returned $14.5 million to New York City to compensate it for tax abatements made as part of a 1987 renegotiation.^[10]

Sony Building

In 1992, Sony submitted plans that required approval by the New York City Planning Commission, in which it would take some of the open space in the building's atrium that had been used to obtain approval for additional floors on top of the building, and convert those areas into retail space. In exchange, the company would expand the glass-enclosed pedestrian walkway with the addition of planters and public seating. Sony expected that the proposed conversion of the 8,727 sq ft (810.8 m²) of public space could be converted into stores that could be leased at rates that The New York Times estimated could approach $200 per square foot. The company noted that the space was underutilized as a public amenity because it was "dark, windy and noisy" and that its conversion to commercial space would provide "retail continuity" with the remainder of Madison Avenue.^[10]

By 1996, Sony had consolidated most of the operations for its Sony Music Entertainment division at 550 Madison Avenue, for which The New York Times noted that "such high-profile and elaborate space is appropriate and necessary." That same year, Sony acquired additional space across the street at 555 Madison Avenue, a 445,000 sq ft (41,300 m²) building built in the 1960s that underwent renovations of its lobby, windows, bathrooms and other common spaces in conjunction with Sony's lease. Sony signed leases through 2013 on an additional 90,000 sq ft (8,400 m²) on the sixth through ninth floors of the building, on top of an initial rental of 90,000 sq ft (8,400 m²) of space on the second through fifth floors of the building that it had made in 1995. Rents on the floors had averaged about $34 per square foot at the time. Sony connected the two buildings using fiber optic cables that were run under Madison Avenue and installed microwave communications equipment on the top of the 555 building. Sony made these moves, which included early termination of leases on space in the surrounding area at 711 Fifth Avenue on the 43rd floor at 9 West 57th Street, as part of an effort to lower occupancy costs by bringing its businesses closer together.^[11]

A cash-strapped AT&T sold the building to Sony in 2002 for $236 million, or $315 per square foot.^[12]

On February 27, 2010, an accumulation of ice from the Third North American blizzard of 2010 broke loose from an upper floor, breaking the glass ceiling of the atrium and injuring at least 15 inside who were attending a Purim celebration.^[13][14]

In December 2012, bidding started on the building^[15] and in January 2013 Sony announced plans to sell the building to the Chetrit Group for $1.1 billion -- $685 million more than it had paid for it. Sony leased back its offices there through 2016,^[1] when it moved its headquarters south to 11 Madison Avenue.^[16]

Redevelopment

The Chetrit Group planned to redevelop the building as a combination of condominiums and a hotel.^[17] Chetrit abandoned this plan and sold the building to Olayan and Chelsfield in 2016.^[18] Olayan and Chelsfield have announced plans to rebrand the building and reconfigure the existing space. Other than a ground floor restaurant, the building is currently empty.^[19]

Sony Wonder Technology Lab

The Sony Wonder Technology Lab was a multimedia, hands-on tour through the world of media, located in a four-story annex accessible through a glass-roofed atrium that connects 55th and 56th Streets in mid-block.^[20] It used to be open on Tuesdays through Saturdays. Sony used to describe the free exhibits as a "technology and entertainment museum for all ages". During 2008, the museum's third and fourth floors underwent renovations that were completed in fall 2008. Sony Wonder replaced Infoquest Center, a permanent telecommunications exhibition that had been built by AT&T.^[10] Sony permanently closed the lab on January 29, 2016.^[21]

In other media

The Sony Tower appears in the 2002 video game, Spider-Man: The Movie, in the level "Oscorp's Gambit". Probably because Sony owns the rights to Spider-Man. The tower later appears in the games sequel, Spider-Man 2, as a building in the free-roaming Manhattan map.

See also

• List of tallest buildings in New York City
• AT&T Corporate Center
• Sony Building (Tokyo)

References

Literature

• Dirk Stichweh: New York Skyscrapers. Prestel Publishing Company, Munich 2009, ISBN 3-7913-4054-9

External links

Wikimedia Commons has media related to 550 Madison Avenue.

• in-Arch.net: The Sony Building
• Photos and additional information at Galinsky.com
• Photos by Johnson Burgee
• Sony Wonder Technology Lab