Software Advice
 | |
| Public company | |
| Traded as | NYSE: IT |
| Founded | 2005 |
| Headquarters |
Austin, Texas United States |
Key people | Don Fornes (CEO) |
| Website | www.softwareadvice.com |
Software Advice is a company that provides research and user reviews on software applications for small and mid-sized businesses in markets such as "Business Intelligence" and "Marketing automation."[1][2] Founded in 2005 by CEO Don Fornes, it now operates as a subsidiary of Gartner and has over 100 employees.[3][4]
The company advises buyers on software products via telephone consultation.[1][5] The Software Advice website gives pricing and demo information on individual systems, as well as market reports based on buyer interactions.[2][6]
History
Software Advice, Inc., formerly known as River Guide, Inc., was founded in 2005 in San Francisco, California by CEO Don Fornes.[3] In 2009, the company's headquarters moved to its current location in Austin, Texas.[7] In March 2014, Software Advice was acquired by Gartner, Inc., a global information technology research and advisory company.[1]
References
- 1 2 3 >Shultz, Ross (March 18, 2014). "Gartner, Inc. Small Acquisition Provides New Solution for Small Businesses". TechInsider.
- 1 2 >Edwards, Andrew (February 14, 2014). "Software Fatigue and How to Fight It". ClickZ.
- 1 2 >"Software Advice, Inc." (Company Profile). Bloomberg Business.
- ↑ Rivera, Janessa (March 11, 2014). "Gartner Acquires Software Advice" (Press release). Stamford, Connecticut: Gartner. Retrieved March 10, 2015.
- ↑ Lyons, Dan (April 7, 2014). "The 'Yelpification' of the Software Buying Process: A CMO's Guide". Hubspot.
- ↑ Bredenberg, Al (June 11, 2014). "Successful Software Selection: Do Your Due Diligence". ThomasNet.
- ↑ "Software Advice: Igniting Success in the Lone Star State". Texas Public Policy Foundation.
External links
- Official website - Site resources include a collection of research on software and technology market trends, as well as a Total Cost of Ownership (TCO) Calculator to determine ROI for on-premises vs. SaaS systems.