SmartWool
Private | |
Industry | Clothing |
Founded |
1994 Steamboat Springs, Colorado, U.S. |
Area served | Worldwide |
Products | Wool clothing |
Website |
www |
SmartWool is an American company founded by New England ski instructors Peter and Patty Duke in Steamboat Springs, Colorado in 1994 and acquired by the Timberland Company in 2005.[1][2][3] The company makes eponymous products primarily from treated merino wool.[4] SmartWool claims that this proprietary treatment makes its products itch-free and resistant to shrinking.[5] SmartWool is also claimed to have moisture-wicking performance and odor-reducing, anti-microbial properties; it is thus marketed primarily as performance apparel.[4] Reviews for SmartWool products are typically found in the context of equipment for hiking and other outdoor activities.[6][7] They offer products for women, men, and kids.[8]
In 2005, SmartWool implemented the requirement that its New Zealand wool suppliers no longer practice mulesing.[9] In 2010, SmartWool signed a contract to exclusively source its Merino wool from the New Zealand Merino Company.[10]
References
- ↑ Kelly Bastone, 2005: Going global, Steamboat Springs on the Move: Official Business and Relocation Guide for the Yampa Valley, 2005. Retrieved April 26, 2007
- ↑ Paul McHugh, Once mighty wool makes comeback in outdoor gear, San Francisco Chronicle, November 23, 2006. Retrieved April 26, 2007.
- ↑ SEC Info, Timberland Press Release, November 7, 2005. Retrieved April 26, 2007.
- 1 2 Unknown author, Efficient Merino Wool Clothing by SmartWool, Metaefficient, unknown date. Retrieved April 26, 2007.
- ↑ Richard Bumgardner, Smartwool Light Hiker Socks Product Review, walking.about.com, unknown date. Retrieved April 26, 2007.
- ↑ Dave Hunter, Smartwool Base Layers: Men's Lightweight Crew and Lightweight Bottoms, Rock + Run, October 26, 2004. Retrieved April 26, 2007.
- ↑ Kristin Hostetter, SmartWool Next-to-SkinWear: Smooth-as-Silk Wool Long Johns., Backpacker.com, April, 1999. Retrieved April 26, 2007.
- ↑ "Smartwool® | Socks, Clothing & Accessories". Smartwool USA - English. Retrieved 2016-11-02.
- ↑ Justin Thomas, Smartwool requires wool suppliers to end "mulesing", treehugger.com, October 8, 2005. Retrieved April 26, 2007.
- ↑