SheerID

SheerID
Private
Industry Eligibility verification services
Founded Eugene, Oregon (2011 (2011))
Founders
  • Jake Weatherly
  • David Shear
  • Marci Hansen
Headquarters United States
Area served
United States
Key people
Website www.sheerid.com

SheerID is an American eligibility verification services company. It provides eligibility verifications for retailers, membership groups, and other businesses focusing on target markets such as college students, teachers, and military personnel. SheerID was founded in 2011 and has its headquarters in Eugene, Oregon. Jake Weatherly, David Shear, and Marci Hansen co-founded the company, all of whom also act as the company's executives.

History

SheerID was co-founded in 2011 by Jake Weatherly (CEO), David Shear (President), and Marci Hansen (CMO) in Eugene, Oregon.[1][2][2] After its launch, the company was accepted in the Oregon Technology Business Center seed accelerator in Beaverton. During its time in the accelerator, Weatherly would meet with Diane Fraiman of Voyager Capital, one of the company's future investors.[3] Prior to that time, SheerID had been funding mainly by small groups of angel investors.[3]

From 2013 to 2014, SheerID's revenue grew by 10 times, doubling again during the first half of 2015.[3][4] It raised $5.3 million in a series A round in 2015, led by Voyager Capital. As of 2015, the company has raised a total of $13 million in funding.[5]

Services

SheerID provides eligibility verification for students, teachers, military personnel and their families, veterans, and first responders. Its verification services are used by companies that want to protect exclusive discounts they offer to specific target groups,[4][6][7][8] online, at point of sales, or via mobile apps.[2][9][10]

SheerID's platform acts as an intermediate between authoritative data and companies who make use of the platform.[11] Real time verification prevents discount fraud and increases customer loyalty.[1][11] Amazon.com, Best Buy, Costco, Norton, and Spotify are among SheerID's clients.[5][12][13][14]

References

  1. 1 2 Grant, Rebecca (July 17, 2012). "SheerID integrates with Magento to give discounts to the deserving". venturebeat.com. Retrieved November 10, 2015.
  2. 1 2 3 Wade Burnside, Mary (March 27, 2013). "SheerID automates discounts for military and college buyers". venuesTODAY.com. Retrieved November 10, 2015.
  3. 1 2 3 Spencer, Malia (September 29, 2015). "More details on a Eugene startup's $5.3M round, and how a big-name investor led the way". Portland Business Journal. Retrieved November 10, 2015.
  4. 1 2 McDonald, Sherri Buri (September 30, 2015). "Seattle venture capital firm invests millions in Eugene startup SheerID". The Register Guard. Retrieved November 10, 2015.
  5. 1 2 Soper , Taylor (September 29, 2015). "SheerID raises $5.3M to help retailers verify customers who qualify for special offers". GeekWire.com. Retrieved November 10, 2015.
  6. DuVander, Adam (February 22, 2012). "Today in APIs: Facebook Authorization, API Design and 38 New APIs". ProgrammableWeb.com. Retrieved November 10, 2015.
  7. McDonald, Sherri Buri (August 25, 2015). "From Tuesday: Why technology conference was held in Eugene". The Register Guard. Retrieved November 10, 2015.
  8. "We verify that your customers qualify for special offers.". SheerID. Retrieved November 9, 2015.
  9. Jao, Jerry (July 25, 2013). "5 Tools to Personalize your Marketing Efforts". Practicalecommerce.com. Retrieved November 10, 2015.
  10. Jowers, Karen (March 16, 2013). "Consumer Watch: Military verification brings more discounts". Army Times. Retrieved November 10, 2015.
  11. 1 2 Shashi Bellamkonda (December 3, 2012). "SheerID: Microtargeting Your Customers Through Couponless Marketing". Tech.co. Retrieved November 10, 2015.
  12. Smith, Josh (July 15, 2015). "How to Get Best Buy Student Discounts". notebook.com. Retrieved November 10, 2015.
  13. Newman, Jared (March 25, 2014). "Spotify adds $5 student plan, but note the fine print". TechHive.com. Retrieved November 10, 2015.
  14. Leinbach-Reyhle, Nicole (August 19, 2014). "Teachers Spend Their Own Money on Back to School Supplies". Forbes. Retrieved November 10, 2015.
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