Shecky's

Shecky's Media, Inc. is a United States event promoter, city guide publisher and website.

History

Manhattan entrepreneur Chris Hoffman grew Shecky's into a multi-million dollar women-centric media company featuring his Girls' Night Out events that are held in 12 cities across the USA. In addition, Hoffman set up a website, www.sheckys.com.

Hoffman started Shecky's in 1998 while working as a commodities trader on Wall Street. The name “Shecky’s” comes from a nickname given to Hoffman during his early Wall Street days, reminiscent of comedian Shecky Green. Shecky's began as publishing company, featuring bar and city guides. The series quickly became popular in Manhattan with its write-ups of local nightlife haunts. Hoffman threw a launch party for one of his Shecky's book "Pretty in the City." The event featured New York City fashion talents, who set up shop to sell their designs.

The popularity of the event inspired Hoffman to create "Shecky's Girls' Night Out" events, first in New York, and now in 12 cities. Shecky's "GNO" attracts tens of thousands of women per year who come to shop, enjoy free cocktails and meet with their girlfriends.

As founder and CEO of Shecky's, Hoffman leads a staff who identify the trends in fashion, fun and beauty and then interpret those trends for the Shecky's audience through fashion designers who sell their products at Girls' Night Out events in New York City, Boston, Chicago, Houston, Miami and beyond.

Over the years, Hoffman continued to expand Shecky’s Girls’ Night Out,[1] and Beauty Week,[2] attracting sponsors looking to advertise to the Shecky’s audience. The New York event is held in Manhattan's landmark Puck Building.

In 2006, Shecky's opened a fashion boutique in Manhattan's Lower East Side, named Shecky's Shop.[3] Shecky's Shop closed in 2012.[4]

References

  1. ↑ Lerner, Dana. "Fashionistas Flock to Shecky's Girls Night Out", NYU LiveWire
  2. ↑ http://www.savvysocialite.com/2007/05/08/sheckys-girls-night-out/
  3. ↑ Zappia, Corrina. " Shecky's vs. Girlshop", The Village Voice, March 3, 2006, Retrieved October 15, 2016.
  4. ↑ http://www.sheckysshop.com/home2.html

External links

This article is issued from Wikipedia - version of the 10/23/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.