Serenitea
 | |
| Industry | Beverage |
|---|---|
| Founded | December 19, 2008 in San Juan, Metro Manila, Philippines |
| Founders |
Peter Chen Juliet Herrera |
Area served | Philippines |
| Products | Milk tea |
| Website |
iloveserenitea |
Serenitea Cha Kitchen Inc. (d/b/a Serenitea) is a milk tea shop chain based in the Philippines.[1]
History
Serenitea was established in 2008 by partners, Juliet Herrera and Peter Chen. The two thought of starting a business shortly after their graduation and decided against establishing a coffee shop due to them thinking that the industry is a saturated market in the Philippines and considered opening a tea shop instead. Herrera and Chen went to Taiwan to research on the tea making process before establishing Serenitea's first shop.[2] They also loaned a total of ₱800 thousand as starting capital for their milk tea business.[3]
Serenitea opened its first location in Little Baguio, San Juan in Metro Manila on December 19, 2008.[3] By November 2010, the milk tea shop chain has opened three more branches, all within Metro Manila.[2] Serenitea continued to open new branches and by 2013, there are about 24 branches in Luzon.[3] In the same year, Serenitea opened its first branch outside Metro Manila at the Cebu IT Park in Cebu City. The store was also the first branch under a franchise system.[4] The second store outside Metro Manila was opened in February 2013 in Davao City.[5]
Products
Serenitea offers various flavors of milk tea as a milk tea shop. The company behind Serenitea claims that it is the first milk tea shop in the Philippines to introduce the process of brewing tea with the use of an espresso machine. Customers have the option of choosing how sweet their tea should be and what type of sinkers to add.[6] The ingredients used by Serenitea in making their milk tea is sourced from Taiwan.[2]
References
- ↑ "BusinessWorld - Success in a cup of tea". Retrieved 16 June 2016.
- 1 2 3 Villano, Alexa (15 November 2010). "A cup of Serenitea". The Philippine Star. Retrieved 22 September 2016.
- 1 2 3 "Twenty-something 'Serenitea' founder brews business success". GMA News. 21 January 2013. Retrieved 22 September 2016.
- ↑ Lacamiento, Grace Melanie (29 May 2013). "Serenitea milk tea brand opens franchise in Cebu". The Freeman. The Philippine Star. Retrieved 22 September 2016.
- ↑ "Serenitea opens in Davao". BusinessWorld. 16 June 2016. Retrieved June 16, 2016.
- ↑ "The Best Milk Tea Flavor and Milk Tea House - Mommy Pehpot". 23 October 2012. Retrieved 16 June 2016.
Further reading
- Gopalan, Divya; Messmer, Lukas (August 5, 2015). "Entrepreneur Juliet Herrera-Chen's Path to Serenitea". The Wall Street Journal. Retrieved June 16, 2016.