Scandinavian Traveler

Scandinavian Traveler is the inflight magazine of Scandinavian Airlines (SAS).[1]

History and profile

Scandinavian Traveler was established as a successor to Scanorama, former inflight magazine of SAS.[2][3] The magazine was first published in November 2014.[4][5] It is published on a monthly basis[6] and covers lifestyle- and travel-related articles.[1] The magazine is published in English.[7]

The second issue of the magazine, published in December 2014, was suspended by SAS when it led to criticism of Norway's Progress Party due to the article by Swedish journalist Per Svensson.[8] The article was concerned with the recent increase of right-wing extremist parties in Scandinavian countries.[8]

Scandinavian Traveler has won numerous awards in Sweden latest for its cover and article design in 2016.[9]

References

  1. 1 2 "Entertainment Onboard". SAS. Retrieved 12 July 2016.
  2. ↑ Marisa Garcia (9 March 2015). "How Scandinavian Airlines Rethought the In-Flight Magazine". Skift. Retrieved 12 July 2016.
  3. ↑ Joe Pulizzi (1 November 2014). "A Scary Attempt at Defining Content Marketing". Content Marketing Institute. Retrieved 12 July 2016.
  4. ↑ "Scandinavian Airlines (SAS) – Media Company or Airline?". Jonobean. 9 October 2014. Retrieved 12 July 2016.
  5. ↑ "SAS launches new editorial concept". Palanga Airport. 6 October 2014. Retrieved 12 July 2016.
  6. ↑ "Scandinavian Traveler". International Media Sales. Retrieved 12 July 2016.
  7. ↑ "Scandinavian Traveler - SAS Airways". Media Star. Retrieved 12 July 2016.
  8. 1 2 "SAS pulls magazine following complaints from right-wing party". Sveriges Radio. 7 December 2014. Retrieved 12 July 2016.
  9. ↑ "Vinnarna i Swedish Content Awards 2016t". Retrieved 12 July 2016.

External links

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