Sarathi Socio Cultural Trust

Sarathi Socio Cultural Trust is a non profit organization in Bangalore, founded in 2003. The organization is involved in organizing socio-cultural events in Koramangala, the highlight being the grand "Durga Puja",[1] which sees at least 150,000 to 200,000 visitors every year.[2] Sarathi encourages people from all communities to participate"[3] in its cultural fiesta, branded as Sammad - "an Indian cultural extravaganza",[4] which was inaugurated by the likes of Justice Santhosh Hegde, Captain Gopinath, Ashok Soota over the years.[5] "One of the oldest"[6] in the city, it's "more contemporary in terms of crowd"[7] among the various Durga Puja celebrations in Bangalore.

Seen as "a meeting ground for young people, many from the IT, banking and other sectors, who form the cream of Bangalore", major corporate brands like UB, HSBC, Reliance Jewels and others were involved with Sammad over the years.[8][9]

Important cultural icons, the likes of Ash King, Rupankar, Kavita Krishnamoorthy, Anupam Roy, Srijit Mukherji, Parambrata Chatterjee, Srikanto Acharya, Lopamudra, Somlata, June Banerjee, Neel Dutt, Bhoomi, Cactus, Paras Pathar and others, have performed at Sammad.

Sammad 2009, organized by Sarathi Socio Cultural Trust and sponsored by UB Group

Background

Being the hub of IT in the nineties, Koramangala has been a focus of many Bengalis for whom the nearest Durga Puja was Ulsoor. This prompted a group of people staying in and around Koramangala, who "pined for home at that time of the year when the dhaaks beat out their insistent rhythm and the smell of egg rolls is redolent in the air",[8] to start one in Koramangala.[10]

Over the years its USP became a "new age feel", like "arranging a rock competition for college students during the five days of celebrations."[11]

Their general theme has been always "'Bibidher Majhe Milan', that is 'Unity in Diversity'. [Their] various cultural programmes [] celebrate the essence of India, rather than just Bengali culture."[4]

Media

2016

  1. Sudipto Das, general secretary of Sarathi Socio Cultural Trust says: “This is the 14th year of the Pujo. The cultural programme is spread across five days from October 6 to 10 known as Sammad..." - The Hindu, 30 September 2016.[12]

2015

  1. As Sudipto Das, cultural secretary, Sarathi Socio Cultural Trust, Kormangala, put it: "Our theme is 'Bibidher Majhe Milan', that is 'Unity in Diversity'.The various cultural programmes will celebrate the essence of India, rather than just Bengali culture. We are calling it an Indian cultural extravaganza." - The Economic Times, 19 October 2015[4]
  2. “We want to be inclusive and celebrate Durga Puja as an Indian festival..." - The Hindu, 20 October 2015.[13]
  3. This association is known for its vibrant celebrations - The Hindu, 13 October 2015.[14]

2013

  1. In Koramangala, the pandal by Sarathi Cultural Association is more contemporary in terms of the crowd and the stalls. - Deccan Herald,[7] 11 October 2013

2012

  1. "We encourage all people, irrespective of community, to participate in the Puja," said Sudipto Das, a member of Sarathi. - Times of India[3]
  2. Nowadays, even the non-bengalis have joined in this celebration. - The New Indian Express[10]
  3. There are various fun-filled activities lined up, some of which include performances by Bengali pop artistes and bands along with a homemade food fiesta. - The Hindu[15]
  4. "We have been distributing free bhog everyday...,” says Alok Basu, the chairman of the Sarathi Socio-Cultural Trust. - Deccan Herald[16]

2011

  1. One of the oldest celebrations in the City happens in Koramangala and is conducted by Sarathi Socio-Cultural Trust. Says Sudipto Das, the secretary of the trust... - Deccan Herald[6]

2009

  1. “If (the) IT (sector) as such doesn’t pick up, it’s very tough for events to happen in Bangalore,” said Sudipto Das, who handles cultural events at the Sarathi Socio-Cultural Trust. - The Telegraph[2]

2008

  1. “These Pujas are a meeting ground for young people, many from the IT, banking and other sectors, who form the cream of Bangalore. That’s why UB gets involved in a major way,” says [Aloke] Basu. - The Telegraph[8]
  2. Sudipto [Das], member of Sarathi Socio Cultural Trust, Koramangala, said..., for one more time, the evening was again filled with dance and music shows and a gala dinner. - Times of India[17]
  3. Sarathi Socio Cultural Trust in Koramangala too had an unexpected crowd of almost 10,000 persons at Mangal Kalyan Mantapa.- Times of India[18]
  4. The Koramangala Sarathi puja will have rock bands... Boogie Boogie, a dance competition and fashion show, will be held on Tuesday... - Times of India[19]
  5. It’s also where a grand Durga puja is celebrated every year - The Telegraph[1]

References

  1. 1 2 DATTA, SHANTANU (July 26, 2008). "A trip down bomb-planted pavements". The Telegraph. Retrieved September 27, 2014.
  2. 1 2 SUKUMARAN, AJAY (September 27, 2009). "Lakshmi smile on Durga Puja - Hint of revival from crisis in bangalore festivities". The Telegraph. Retrieved September 27, 2014.
  3. 1 2 Mukherjee, Saswati B (October 18, 2012). "Durga Puja 2012: Bangalore's 4 lakh Bengalis all set for the festivity". Times of India. Retrieved September 27, 2014.
  4. 1 2 3 "How Navratri celebrations are bringing different communities together in Bengaluru - The Economic Times". The Economic Times. Economic Times. Retrieved 2015-10-25.
  5. ↑ "Sarathi Home Page". Sarathi Socio Cultural Trust. Retrieved 27 September 2014.
  6. 1 2 Lasrado, Svetlana. "Many facets of a fest". Deccan Herald. Retrieved 27 September 2014.
  7. 1 2 Satyanarayan, Shwetha (October 11, 2013). "Soak up the ambience". Deccan Herald. Retrieved September 27, 2014.
  8. 1 2 3 BAGCHI, SHRABONTI (October 5, 2008). "The Bangalore connection". The Telegraph. Retrieved September 27, 2014.
  9. ↑ "Sarathi: Corporate". Retrieved 27 September 2014.
  10. 1 2 Dutta Roy, Anindita (November 12, 2012). "Chant 'Ma Kali' this Diwali". The New Indian Express. Retrieved Sep 27, 2014.
  11. ↑ "Sarathi: In News". Sarathi Socio Cultural Trust. Retrieved September 27, 2014.
  12. ↑ Dutta, Sravasti (30 September 2016). "Welcoming the Goddess". Welcoming the Goddess. The Hindu. Retrieved 6 October 2016.
  13. ↑ "Hues of festivity". The Hindu. 2015-10-20. ISSN 0971-751X. Retrieved 2015-10-25.
  14. ↑ "A taste of Bengal". The Hindu. 2015-10-13. ISSN 0971-751X. Retrieved 2015-10-25.
  15. ↑ "Bengalis get ready for Durga Puja". The Hindu. October 17, 2012. Retrieved September 27, 2014.
  16. ↑ Sher, Sonal. "A melange of festivities". Deccan Herald. Retrieved September 27, 2014.
  17. ↑ "Farewell to Goddess Durga". Farewell to Goddess Durga. Times of India. October 10, 2008. Retrieved August 17, 2016.
  18. ↑ "Fervour marks Maha Shasthi". Fervour marks Maha Shasthi. Times of India. October 6, 2008. Retrieved August 17, 2016.
  19. ↑ "Navaratri traditions of many communities on show". Navaratri traditions of many communities on show. Times of India. October 5, 2008. Retrieved August 17, 2016.

External links

  1. Home Page: http://www.sarathionline.org
  2. Facebook Page: https://www.facebook.com/sarathikoramangala
  3. Blog: http://sarathionline.blogspot.in
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