Rosetta Stone (company)

Rosetta Stone Inc.
Public
Traded as NYSE: RST
Industry Software development
Predecessor Fairfield Language Technologies
Founded Harrisonburg, Virginia, USA (1992)
Headquarters Arlington, Virginia, USA
Area served
 Worldwide
Key people
 John Hass (CEO)
Tom Pierno (CFO)
Products Rosetta Stone Language Learning software, Rosetta Stone Kids Reading software, Fit Brains, Lexia Learning, Tell Me More software
Revenue Decrease $264.6 million (2013)
Decrease ($18.4) million (2013)
Decrease ($16.1) million (2013)
Total assets Increase $290.8 million (2013)
Total equity Decrease $131.2 million (2013)
Owner ABS Capital Partners
Northwest Equity Partners
Number of employees
 1,375 (2014)
Website rosettastone.com

Rosetta Stone Inc. is a education technology software company that develops language, literacy and brain-fitness software. Best known for its language-learning products, in 2013 the company expanded beyond language into education-technology with its acquisitions of Livemocha, Lexia Learning, Fit Brains and Tell Me More.[1]

History

According to the company, founder Allen Stoltzfus learned German through immersion while living in Germany and found it relatively easy. In the 1980s, Stoltzfus began learning Russian in a classroom setting, but found the classroom setting much more difficult. He wanted to simulate the German experience, and he decided to use computer technology to create a similar learning experience. He enlisted the aid of his brother-in-law, John Fairfield, who held a PhD in computer science.

By 1992 CD-ROM technology made the project possible. They formed a company known as Fairfield Language Technologies in Harrisonburg, Virginia. Allen and John hired Eugene Stoltzfus (Allen's brother), Greg Keim and Michael Silverman. They released their software product under the title The Rosetta Stone. In 2003 the company announced the hiring of Tom Adams, a businessman with international experience, as President and CEO.

In 2006 the company changed names to Rosetta Stone, Ltd., and converted from an S corporation to a C corporation. Ownership transferred to investment firms ABS Capital Partners and Northwest Equity Partners. On September 23, 2008, Rosetta Stone Inc. filed an Initial public offering with the Securities and Exchange Commission.

On April 15, 2009, the company was listed as the Rosetta Stone on the New York Stock Exchange. Since 2016, the company's president and CEO has been John Hass.[2] Rosetta Stone is transitioning to a cloud-based business model that goes beyond language learning and deeper into education technology. In 2013, it acquired four companies—Vivity Labs Inc (creators of the Fit Brains Trainer),[3] Livemocha,[4] Tell Me More,[5] and Lexia Learning.[6]

On September 17, 2013, Rosetta Stone announced the launch of a new Kids Division [7] and in November, 2014 it debuted its first kids reading program for consumers, Rosetta Stone Kids Reading.[8]

IPO

On April 15, 2009, Rosetta Stone raised $112 million in its initial public offering of stock shares.[9] In its first full day of trading on the New York Stock Exchange, the stock gained 39% from its opening price.[10] After a strong opening, however, the stock stumbled amid reports of weaknesses in Rosetta Stone's US business, resulting in the cancellation of a second offering, and a disappointing year end price just 5 cents off its opening price.[11] The stock trades under ticker symbol RST.[9][10] As of December 2015, the stock was at approximately $68.20 (USD) per share.[12]

Offices

Endangered language communities

In 2004, Rosetta Stone Ltd. established its Endangered Language Program to contract with endangered language communities interested in custom software development to support language revitalization efforts.[13]

Support for the Combating Online Infringement and Counterfeits Act

Rosetta Stone was among a group of companies signed to a letter supporting Combating Online Infringement and Counterfeits Act (COICA), a bill which opponents argue amounts to censorship.[14]

Awards

References

  1. ↑ http://www.bizjournals.com/washington/blog/techflash/2013/12/rosetta-stone-to-buy-vivity-labs.html
  2. ↑ http://www.rosettastone.com/leadership
  3. ↑ "Rosetta Stone to Acquire Fit Brains Creator Vivity Labs, Will Enter Fast-Growing Brain-Training Market". MarketWatch. Retrieved 20 November 2015.
  4. ↑ Karsten Strauss. "Rosetta Stone Acquires Livemocha And Expands Its Reach In The Cloud". Forbes. Retrieved 20 November 2015.
  5. ↑ "Rosetta Stone Acquires Another Language Learning Company". EdSurge. 11 December 2013. Retrieved 20 November 2015.
  6. ↑ "Rosetta Stone Acquires Lexia Learning for $22.5 Million". thejournal.com. Retrieved 20 November 2015.
  7. ↑ "Rosetta Stone Launches Kids Division, Introduces Blended Reading & Language Product for Children 3-6" (press release). rosettastone.com. Retrieved 20 November 2015.
  8. ↑ http://www.bizjournals.com/washington/blog/techflash/2014/11/rosetta-stone-makes-big-step-into-education-tech.html
  9. 1 2 CNBC Article Covering the IPO, retrieved 4/17/09
  10. 1 2 Stock Coverage of Rosetta Stone at Wikinvest
  11. ↑ "IPO comeback in 2009 sets stage for busy 2010". The Sydney Morning Herald. Retrieved 20 November 2015.
  12. ↑ "Yahoo Finance". Retrieved 19 December 2015.
  13. ↑ Associated Press. "New software to aid in keeping Navajo language alive." SantaFeNewmexican.com. Jan 06, 2008. (accessed July 06, 2008).
  14. ↑ Sandoval, Greg (January 18, 2011). "Senator who opposes antipiracy bill under pressure?". CNET News. San Francisco, California. Retrieved July 21, 2011.
  15. 1 2 3 "2014 winners, users' choice and finalists". Retrieved 11 December 2014.
  16. ↑ "Academics' Choice Award Winner". Retrieved 11 December 2014.
  17. ↑ "Academics' Choice Award Winner". Retrieved 11 December 2014.
  18. ↑ "Academics' Choice Award Winner". Retrieved 11 December 2014.
  19. ↑ "Academics' Choice Award Winner". Retrieved 11 December 2014.
  20. ↑ "Academics' Choice Award Winner". Retrieved 11 December 2014.
  21. ↑ "Rosetta Stone Business Solution Wins Coveted Elearning! Award". Retrieved 11 December 2014.
  22. ↑ "Rosetta Stone Kids Smartphone App Wins Heralded iKids Award". Retrieved 11 December 2014.
  23. ↑ "Lexia Reading Core5 Presented with 2014-2015 eSchool News Readers' Choice Award". Retrieved 11 December 2014.
  24. ↑ "2012 Stevie® Award Winners". Retrieved 11 May 2012.
  25. ↑ "Marketing and Sales BFF". Retrieved 11 May 2012.
  26. ↑ "Washington SmartCEO Announces 2010 Fast Growth Companies". Retrieved 11 May 2012.
  27. ↑ "CFO of the Year Awards". Retrieved 11 May 2012.
  28. ↑ "Rosetta Stone Inc.'s Tom Adams named Ernst & Young Entrepreneur Of The Year® 2009 overall national winner". Retrieved 11 May 2012.
  29. ↑ "2009 Top Simulation & Training Companies" (PDF). Retrieved 11 May 2012.
  30. ↑ "Rosetta Stone Wins Multiple Awards for Innovation and Excellence". Retrieved 11 May 2012.
  31. ↑ "Rosetta Stone CEO Named Executive of the Year". Retrieved 11 May 2012.
  32. ↑ "Deloitte's 2011 Technology Fast 50" (PDF). Retrieved 11 May 2012.
  33. ↑ "Deloitte's 2010 Technology Fast 500" (PDF). Retrieved 11 May 2012.
  34. ↑ "2009 Deloitte Technology Fast 500 - Winners Booklet" (PDF). Retrieved 11 May 2012.
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