Rolo

This article is about the confectionery. For other uses, see Rolo (disambiguation).

Rolo

Owner	Nestlé (worldwide except the U.S.) The Hershey Company (U.S. Distribution only)
Country	United Kingdom
Introduced	1937
Previous owners	Mackintosh's

A tube's worth of Rolos

Rolo (pronounced /ˈrəʊləʊ/), referring to the roll-styled candy) is a brand of truncated-cone-shaped or frustum-shaped chocolates with a caramel centre, the shape resembling that of a shallow inverted bucket or tub or a traditional lampshade. First manufactured in the UK by Mackintosh's in 1937, they are made by Nestlé, except in the United States where production has been licensed by The Hershey Company.

History

The Rolo product was developed in England by Mackintosh's,^[1] (later Rowntree-Mackintosh), simply a combination of Mackintosh's Toffee and a chocolate coating. Rolo was first sold in 1937.

They were also produced in Norwich until 1994, when all UK production moved to Fawdon in Tyneside, by Nestlé. There have now been Rolo biscuits, ice-cream, muffins, birthday cake, desserts, cake bars, doughnuts, mini Rolos, big Rolos, (all of which use the same type of caramel) yogurts and Easter eggs made. In May 2011, McDonald's combined chocolate pieces and caramel sauce with their soft-serve McFlurry product to simulate the Rolo flavour profile in a cross-branded product.

U.S. distribution

Initially the New England Confectionery Company acquired a license to produce Rolos in the United States.^[2] However, they have been produced in the U.S. by The Hershey Company since 1969. Initially, the U.S. wrappers from Hershey indicated that the confectionery had been produced in England.^[3]

Advertising

Rolo was advertised for many years with the slogan "Do you love anyone enough to give them your last Rolo?". In 1996 the Rolo ad "Elephant" won the Grand Prix in the section Film Lions at the Cannes Lions International Advertising Festival. This ad was produced by Ammirati Puris Lintas, which now belongs to Lowe Worldwide. In this ad an elephant gets fooled by a young boy and decades later takes revenge, referring to the saying elephants never forget.^[4]

References

↑ R Fitzgerald Rowntree and the marketing revolution, 1862-1969 CUP
↑ http://www.collectingcandy.com/wordpress/?p=4300
↑ http://www.collectingcandy.com/wordpress/?p=4300
↑ "Lions+ / 50+ Years Of Grand Prix". canneslions.com. Retrieved 26 June 2011.

External links

Confectionery products of The Hershey Company

Italics indicates discontinued products

Chocolate-based	5th Avenue Air Delight Almond Joy Bar None Bliss Brookside Cadbury Creme Egg³ Cadbury Dairy Milk³ Cherry Blossom Cookies 'n' Creme Cookies 'n' Mint Dagoba Glosette Heath bar Hershey bar Hershey-ets Hershey's Drops Hershey's Kisses Hershey's Kissables Hershey's Miniatures Hershey's S'mores Hershey's Special Dark Kit Kat² Krackel Milk Duds Mini Eggs³ Mounds Mr. Goodbar NutRageous Oh Henry!¹ Rally Reese's Crispy Crunchy Bar Reese's Fast Break Reese's Peanut Butter Cups Reese's Pieces Reese's Sticks Reese's Whipps Rolo² Scharffen Berger Skor Snack Barz Swoops Symphony Take 5 (Max 5) Whatchamacallit Whoppers York Peppermint Pattie

Others	Bubble Yum Good & Plenty Good & Fruity Ice Breakers Jolly Rancher Koolerz Lancaster Soft Crèmes PayDay Twizzlers Zagnut ZERO

Hershey's also manufactures military chocolate for the U.S. armed forces.

¹ Marketed in both the United States and Canada, but sold as a Hershey’s product only within Canada. U.S. rights owned by Nestlé. ² Marketed in a number of countries, but sold as a Hershey’s product only within the United States. Brand owned by Nestlé. ³ Marketed in a number of countries, but sold as a Hershey’s product only within the United States. Brand owned by Mondelēz International.

Nestlé

Brands

Appliances	BabyNes Dolce Gusto Nescafé Alegria Nescafé Barista Nespresso Special.T

Baby nutrition	BabyNes Cerelac Gerber Graduates Mucilon NaturNes Nestum Nidal (brand) Bear Brand Nido P'tit

Baking	Libby's Pumpkin Toll House

Bottled water	Arrowhead Buxton Contrex Deer Park Hépar Ice Mountain Ozarka Panna Perrier Poland Spring Pure Life Quézac San Pellegrino Vittel Zephyrhills

Cereals	Cheerios¹ Chocapic Chokella Cini Minis Clusters Cocoa Crisp¹ Cookie Crisp¹ Corn Flakes Country Corn Flakes Curiously Cinnamon Fitness Fitness Fibra Gold Flakes Golden Grahams¹ Golden Nuggets Honey Gold Honey Stars Koko Krunch La Lechera Flakes Lion (cereal) Lucky Charms¹ Milo Cereal Nesquik (cereal)⁷ Nesquik Duo Cereal⁷ Nesquik CioccoMilk⁷ Nestlé Crunch Oats & More Trix¹ Shreddies⁸ Shredded Wheat⁸ Strawberry Minis

Chocolate and desserts	100 Grand Bar Animal Bar Abuelita Aero Aero Biscuits After Eight Allen's Baby Ruth Bar One Bertie Beetle Big Chocolate Big Turk Bit-O-Honey Blue Riband Breakaway Butterfinger Cailler Caramac Carlos V Chicos Choclait Chips Choco Crossies Chocolate Log Chokito Chunky Club Coffee Crisp Crisp Crunch Die Weisse Drifter Golden Rough Goobers Jelly Tots Kit Kat³ Kit Kat Chunky Kit Kat Senses Lanvin Lentejas Life Savers Lion Bar Mackintosh's Toffee Matchmakers Menier Chocolate Milkybar Milkybar Choo Milo (chocolate bar) Mirage Mint Patty Munchies Munch NestEgg Nestlé Baker's Choice Nestlé Classic Nestlé Dessert Nestlé Fav*rites Nestlé Extra Smooth Nestlé Snack Nuts Nestlé Milk Chocolate Oh Henry!⁴ Orion Peppermint Crisp Perugina Plaistowe Polo Quality Street Raisinets Rolo³ Rowntree's Rowntree's Fruit Gums Rowntree's Fruit Pastilles Sin Parar Smarties⁵ Sno-Caps Spree Sundy (brand) Susy Svitoch TEX Toffee Crisp Violet Crumble Walnut Whip White Knight The Willy Wonka Candy Company XXX YES Yorkie

Coffee and beverages	Abuelita BabyNes Carnation⁹ Caro Chuckie¹¹ Coffee-Mate Dolce Gusto Klim La Lechera Lion Menier Milo Nescafé Nescau¹² Nesfruta Nespresso Nesquik (mix) Nesquik Ready-To-Drink Nestea Nestlé Chocolate Nestlé Dessert Ovaltine⁶ Ricoré Sjora Sublime Sweet Leaf Tonimalt Zoégas

Health and nutrition	Nutramen Junior Nutrament Pamlab Peptamen Boost Resource

Ice cream	Camy D'Onofrio Dibs (ice cream) Dreyer's/Edy's Drumstick Eskimo Pie Extrême Fab Frosty Paws Häagen-Dazs² Hjem-IS Ice Screamers Kit Kat La Cremeria La Laitière Lanvin (chocolate) Maxibon Mövenpick Nestlé Parlour Pops Savory (ice cream) Schőller Smarties

Prepared and Packaged Food and Snacks	Buitoni California Pizza Kitchen DiGiorno Garden Gourmet Herta Hot Pockets Jack's Lean Cuisine Libby's Lean Pockets Maggi Maggi noodles Mousline Nestlé Starz Roll Ups Stouffer's Thomy Tombstone Uncle Tobys Wagner Yinlu Foods

Dairy Products	a+ Actiplus After Eight Bear Brand Carnation⁹ Cerevita Coffee-Mate Dancow Everyday Kit Kat La Lechera La Laitère Milkmaid Nesquik Nesquik Minis Rolo SKI

Nesquik	Nesquik Powder Nesquik Cereal⁷ Nesquik Duo Cereal⁷ Nesquik CioccoMilk⁷ Nesquik (beverage)

Bear Brand	Bear Brand Busog Lusog¹¹ Bear Brand Choco¹¹ Bear Brand Adult Plus¹¹ Bear Brand Gold¹⁰

Milo	Milo granules Milo Chocolate Bar Milo Cereal

Uncle Toby's	Cheerios¹ Fruit Bites Healthwise Natural Style Muesli O&G Oat Crisp Oat Flakes PLUS Puffs Roll Ups VitaBrits Weeties

Petcare	Alpo Bakers Complete Beggin' Strips Beneful Bonio Cat Chow Chef Michael's Dog Chow Fancy Feast Felix Friskies Frosty Paws Go-Cat Gourmet ONE Pro Plan Tender Vittles Veterinary Diets Winalot

Galderma	Cetaphil Daylong Epiduo Excipial Restylane

Former	Alcon Chocolate Surpresa Enviga Jenny Craig Polly Waffle Powerbar Powwow Water Wonder Ball

Divisions

Joint ventures

Other assets

Hsu Fu Chi (60%)
L'Oréal (30.3%)
Osem (51%)
Yinlu Foods (60%)

People

Other

¹ Currently manufactured by General Mills in the United States and Canada. Produced by Cereal Partners under the Nestlé brand elsewhere. ² Brand owned by General Mills; US and Canadian production rights controlled by Nestlé under license.
³ US production rights owned by The Hershey Company. ⁴ Canadian production rights owned by The Hershey Company. ⁵ US rights and production owned by Smarties Candy Company, with a different product.
⁶ US rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. ⁷ Produced by Cereal Partners, branded as Nestlé. ⁸ Produced by Cereal Partners, and Branded Nestlé in The United Kingdom, and Ireland. Produced by Post Foods, elsewhere. ⁹ Philippine production rights owned by Alaska Milk Corporation. ¹⁰ Used only in Indonesia, Thailand, and Cambodia. ¹¹ Used only in the Philippines. ¹² Used only in Brazil.

Category
Commons

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