Rohan (clothing)

Rohan Designs Limited
Rohan
Private company
Industry Outdoor clothing and footwear manufacturer
Founder Paul and Sarah Howcroft
Headquarters Milton Keynes, England
Website Rohan.co.uk

Rohan is a British designer and supplier of outdoor clothing and footwear that has 56 stores and an annual turnover of £30 million. Their products are designed in Milton Keynes, Buckinghamshire and manufactured internationally.[1]

History

The company was founded in 1972 by research chemist Paul Howcroft and his wife Sarah who had met in Scotland. They were both in their early twenties at the time, their start up capital was £70 and they operated from a small house in Skipton, Yorkshire, having chosen that location because of its proximity to West Yorkshire textile mills. Their first product was a pair of quick-drying mountaineering salopettes.

The name of the company was based on the popular book, The Lord Of The Rings by J. R. R. Tolkien. The riders of Rohan were the free spirits of Middle Earth.

In 1978, one of their jacket designs was worn by the Austrian climber Peter Habeler on the first climb to the summit of Mount Everest without bottled oxygen. Soon afterwards the lightweight travel range was launched including Rohan Bags that are still in production today. The Howcrofts lost control of the company in the wake of Black Wednesday after a period of decline in the 1980s,[2] and from 1988 it was owned by Clarks until a management buyout.

In 1993 Paul Howcroft was killed aged 42 in a recreational motoring accident after the couple had separated.[3] The Cann Trust and Colin Fisher took control of the company in 2007 and set about improving the product range and simplifying the management structure. The company was hit by the recession and made an operating loss in 2009 of £400,000, but that had been turned into a £384,000 operating profit two years later with a turnover of £17.9m.

In 2016, Rohan Designs Ltd was acquired, in a move to enhance its sports and outdoor business, by H. Young Holdings. The H. Young Group is active in two sectors: automotive and sports and leisure – where it also owns Madison, Animal and Leeda.

Sarah Howcroft continues to run a website called 'Rohantime' for fans of the company and its products.[4]

Products

The company has introduced fabrics not previously used for clothing tailored to their own designs. Products include trousers and shirts made from mosquito repellent and UV protection fabrics, thermal fleeces, hats, socks and shoes.[1] The company also introduced a system for rating the suitability of their clothing for different Climate Zones. The clothing has been rated for its practicality rather than stylishness.[5]

References

  1. 1 2 Rohan Website Retrieved 1 March 2014
  2. Rohan at Telegraph Fashion. Retrieved 1 March 2014
  3. Rohan evolution of outdoor gear chronology at Compass. Retrieved 1 March 2014
  4. Rohan at the Yorkshire Post. Retrieved 1 March 2014
  5. Rohan review at The Guardian fashionadvice. Retrieved 1 March 2014
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