Rochelle Lazarus

Rochelle "Shelly" Lazarus (born 1947) is the Chairman Emeritus of Ogilvy & Mather.^[1][2]

Early life and career

Lazarus is the daughter of Lewis and Sylvia Braff and ^[3] the grand daughter of May and Adolph Eisenberg.^[4] She graduated from Midwood High School before going to Smith College. Lazarus also obtained an MBA from Columbia Business School. She joined Ogilvy & Mather in 1971 and became President of its U.S. direct marketing business in 1989. She later became President of Ogilvy & Mather New York, followed by President of Ogilvy & Mather North America. In 1995, Lazarus became president and Chief Operating Officer of the company, before becoming CEO in 1996 and Chairman in 1997. She held the title of CEO until 2008 and continues to serves as Chairman.^[5]

Lazarus serves on the board of General Electric, Merck & Co., New York Presbyterian Hospital, the American Museum of Natural History, and the World Wildlife Fund. She is also a member of the Board of Overseers for Columbia Business School.

References

General Electric
Subsidiaries and divisions	Current GE Capital GE Capital Aviation Services GE Commercial Finance GE Energy Financial Services GE Capital Rail Services (Europe) GE Technology Infrastructure GE Aviation GE Aviation Systems GE Healthcare GE Transportation GE Energy GE Digital Energy GE Jenbacher GE Measurement & Control Solutions GE Oil & Gas GE Power GE Wind Energy GE Wind (offshore) GE Home & Business Solutions GE Intelligent Platforms GE Global Research GE Ventures Former and defunct Australian Guarantee Corporation1 Canadian General Electric1 Compagnia Generale di Elettricità2 Electric Bond and Share Company2 GE Americom2 GE Aerospace2 GE Betz1 GE Capital IT Solutions2 GE Consumer & Industrial GECIS2 GE Capital Rail Services2 GE Equipment Services1 GE Industrial1 GE Infrastructure1 GEIS2 Genesis Lease2 GE Security2 Genworth Financial2 Montgomery Ward2 Synchrony Financial2 Tungsram1 Whatman1
Joint ventures and shareholdings	Current CFM International (50%) Engine Alliance (50%) GE Hitachi Nuclear Energy (60%) GE Honda Aero Engines (50%) Penske Truck Leasing Prolec GE (49.99%) TBS GB Former Alco-GE (1940–53) NBC (1926–30, 1986–2004) NBCUniversal, LLC (2004–13)
Products and brands	Aircraft engines General Comprehensive Operating System GEnie Locomotives Mazda Reciprocating engines Trivection oven Tungsram
People	Founders Charles A. Coffin Thomas Edison Edwin J. Houston J. P. Morgan Elihu Thomson Other James Cash Jr. Ann Fudge Susan Hockfield Jeffrey R. Immelt Andrea Jung Rochelle Lazarus Sam Nunn Roger Penske Douglas A. Warner III Jack Welch Bob Wright
Places and facilities	GE Building General Electric Building Nela Park Realty Plot Research Laboratory River Works Specialty Control Plant Switchgear Plant Welch Technology Centre
Other	Edison Engineering Development Program GE True The General Electric Concert General Electric EdgeLab General Electric Theater General Imaging Thomson-Houston Electric Company Timeline United States v. General Electric Co.
1Now integrated into other GE divisions or business groupings 2Sold or spun off Category Commons