Reputation parasitism

Reputation parasitism, reputation leeching or credibility leeching is a legal term regarding marketing. It refers to when one advertiser uses another brand's good reputation to market his own product.^[1] In many places it is illegal to do so. For instance in Sweden it is outlawed according to Marknadsföringslagen ("Swedish Marketing Act") (1995:450). Examples include having a product in a design that is very similar to an existing product^[2] or using a similar name.^[3]

References

Trademark law
Concepts	Distinctiveness Dilution Generic trademark Passing off Concurrent use Priority right Coexistence agreement Confusing similarity Functionality doctrine Initial Interest Confusion Good faith doctrine Fair use Secondary liability Nominative use Disparagement Reputation parasitism Cybersquatting Parallel import Well-known trademark
Treaties	Paris Convention Madrid Agreement Madrid Protocol TRIPS Singapore Treaty Community Trade Mark Uniform Domain-Name Dispute-Resolution Policy
Country	Australia Canada China European Union Hong Kong India Ireland Japan Oman Philippines United Kingdom United States
Types	Standard Registered trademark Service mark Trade dress Unregistered trademark Wordmark Non-standard Certification marks Chartered marks Collective trademarks Defensive trademarks Electronic registration marks Font trademark Ghost marks Geographical indication Protected designation of origin Non-conventional Colour trademarks Hologram trademarks Motion trademarks Scent trademarks Shape trademarks Sound trademarks Related Brand Emblem Logo
Bodies	WIPO International Trademark Association EUIPO USPTO ICANN Deutsches Patent- und Markenamt
Symbols	Registered trademark symbol Service mark symbol Unregistered trademark symbol
Related	Trademark attorney Trademark examiner Trademark infringement Trademark share Trademark troll World Trademark Review
Category:Trademark law Case laws WP:MOS/Trademarks