Represent.com
Industry | Custom crowd funded apparel |
---|---|
Founded | August 2014 |
Founders | Bryan Baum, Leo Seigal, Andrej Pancik |
Headquarters | Los Angeles, California, United States |
Key people | Bryan Baum, Leo Seigal, Andrej Pancik |
Owner | CustomInk[1] |
Website |
represent |
Represent is a privately owned internet company based in Los Angeles, California. The company allows users to create and sell custom merchandise to generate funds or awareness.
In February 2016 it was announced that the company had been acquired by CustomInk in a deal worth an estimated $100m.[2]
History
Represent was co-founded by Bryan Baum, Leo Seigal, and Andrej Pancik, who met at Oxford University.[3]
The idea for Represent originated from the co-founders' first startup company Prizeo’s function of providing a platform for influencers to create prize-based campaigns to raise money and awareness for causes they're passionate about.[4] Prizeo was acquired by tech mogul Todd Wagner in early 2015.[5]
In March 2015, it was reported that the company was turning over up to "$3m a month in sales just six months after it started".[6]
One of the company's most successful campaigns to date has been that of Ronda Rousey, which grossed $2.3m in sales.[7]
In February 2016, the company was acquired by CustomInk. The company continues to operate as a standalone brand, while their supply chain, operations, and technology are being integrated into CustomInk.[8]
Merchandise Campaigns
Represent has operated merchandise campaigns with influencers including:
- Arnold Schwarzenegger[9]
- Ronda Rousey[10]
- Cara Delevingne[11]
- Channing Tatum[12]
- Ian Somerhalder & Paul Wesley[13]
- Susan Sarandon[14]
- Seth Rogen[15]
- Floyd Mayweather[16]
- Usher[17]
- Darren Criss[18]
- Jared Padalecki[19]
- Misha Collins[20]
- Jensen Ackles[21]
- Stephen Amell [22]
- Tom Felton[23]
- Norman Reedus [24]
- Britney Spears[25]
- Will Ferrell [26]
- James Franco[27]
- Mark Ruffalo[28]
- Troian Bellisario & Keegan Allen[29]
- Waka Flocka Flame [30]
- Steve Aoki [31]
- Paul Blackthorne [32]
- Brooklyn Decker [33]
- Pau Gasol & Marc Gasol[34]
- Ashley Benson [35]
- Jennifer Morrison [36]
- Buzz Aldrin [37]
- Nathan Fillion [38]
- Mike Rowe [39]
- Chad Michael Murray [40]
- Kirk Cousins [41]
- Jack Black [42]
- Ed Westwick [43]
- Jack Barakat [44]
- John Barrowman[45]
- Ian Harding[46]
- Grace Helbig[47]
- Connor Franta[48]
- Usain Bolt[49]
- Lana Parrilla[50]
- Kristin Davis[51]
- Robbie Amell[52]
- Chris Colfer[53]
- Verne Troyer[54]
- Frankie Grande[55]
- Lena Headey[56]
- Danny Trejo[57]
- Anderson Silva[58]
- "Weird Al" Yankovic[59]
- Kat Dennings[60]
- David Ortiz[61]
- Neil deGrasse Tyson[62]
- Kristen Bell[63]
- Felicia Day[64]
- Hannah Hart[65]
- Tyler Posey[66]
- Donnie Wahlberg[67]
Press
Represent and its influencer campaigns have been featured in publications including The Wall Street Journal,[68] Mashable,[69] Fox Sports,[70] The Telegraph,[71] Forbes,[72] TechCrunch, and The Guardian.[73]
References
- ↑ http://pevc.dowjones.com/article?aid=DJFVW00120160204ec24alb8n&ProductIDFromApplication=32&r=Rss&s=DJFVW&ReturnUrl=http%3a%2f%2fpevc.dowjones.com%2farticle%3faid%3dDJFVW00120160204ec24alb8n%26ProductIDFromApplication%3d32%26r%3dRss%26s%3dDJFVW
- ↑ http://pevc.dowjones.com/article?aid=DJFVW00120160204ec24alb8n&ProductIDFromApplication=32&r=Rss&s=DJFVW&ReturnUrl=http%3a%2f%2fpevc.dowjones.com%2farticle%3faid%3dDJFVW00120160204ec24alb8n%26ProductIDFromApplication%3d32%26r%3dRss%26s%3dDJFVW
- ↑ http://www.wired.co.uk/magazine/archive/2013/11/start/fan-funding-charities
- ↑ Pozin, Ilya (November 19, 2014). "It's Not A Pivot: 3 Companies That Spun Into New Success". Forbes.
- ↑ Sandberg, Bryn Elise (June 23, 2015). "Todd Wagner Acquires Celebrity-Based Charity Prizeo (Exclusive)". The Hollywood Reporter.
- ↑ http://www.telegraph.co.uk/finance/businessclub/11471516/The-British-invasion-of-Silicon-Valley.html
- ↑ Rousey’s campaign was particularly successful, grossing $2.3 million in t-shirt sales in a fundraiser for Didi Hirsch Mental Health Services.
- ↑ http://techcrunch.com/2016/02/04/customink-acquires-represent-a-custom-merchandise-marketplace-for-influencers/
- ↑ https://represent.com/arnold/schwarzenegger-come-with-me-if-you-want-to-lift
- ↑ Damon, Martin (August 6, 2015). "Ronda Rousey 'do nothing b***h' shirts being sold for charity". Fox Sports.
- ↑ http://www.highsnobiety.com/2015/12/06/cara-delevingne-releases-the-future-is-female-charity-sweaters/
- ↑ Husband, Andrew (March 27, 2015). "Channing Tatum Is Using His Wife And Kid To Promote 'Magic Mike XXL' With A Rather Unique T-Shirt". Uproxx.
- ↑ CORINTHIOS, AURELIE (July 17, 2015). "The Vampire Diaries' Ian Somerhalder and Paul Wesley Launch Charity T-Shirt Campaign". People.
- ↑ Garvey, Marianne (June 1, 2015). "Susan Sarandon, selling T-shirts to fund 'Deep Run' documentary on transgender teen, says Hollywood isn't particularly liberal". NY Daily News.
- ↑ http://www.self.com/flash/celebrity-blog/2014/10/seth-rogen-memory-tee-design/
- ↑ Sport, Telegraph (May 9, 2015). "Floyd Mayweather celebrates Manny Pacquiao victory - by releasing a T-shirt". The Telegraph.
- ↑ Lewis, Taylor (July 9, 2015). "Usher Explains His Juneteenth Shirt: 'Know What You're Celebrating'". Essence.
- ↑ http://www.billboard.com/articles/columns/pop/6804625/darren-criss-not-alone-release-limited-t-shirt-purchase
- ↑ Bell, Crystal (June 8, 2015). "Feeling Overwhelmed By Life? Jared Padalecki Has Some Important Advice For You". MTV.
- ↑ Gonzalez, Sandra (July 9, 2015). "How a (TV) superhero inspired a (TV) angel's latest charitable move". Mashable.
- ↑ Spinney, Kimberly (April 16, 2015). "Jared Padalecki Teams Up With Jensen Ackles for 'Always Keep Fighting'". Public Slate.
- ↑ Evans, Jason (October 30, 2014). "Stephen Amell on 'Arrow,' His Charity to Fight Cancer and 'The Flash'". Wall Street Journal.
- ↑ Cains, Eleanor (September 22, 2015). "Tom Felton's Birthday: His Funniest Instagram Pics". Yahoo! Celebrity.
- ↑ Carbone, Gina (January 13, 2015). "Norman Reedus: "Help Some Kids" Through Fan Shirt Relaunch — It Ends Soon!". Wall Street Journal.
- ↑ https://represent.com/britney
- ↑ Hurst, Samantha (December 19, 2014). "Arrow's Stephen Amell Partners with Represent to Help Raise Funds For "F&ck Cancer"". Crowdfund Insider.
- ↑ Mitzeliotis, Katrina (March 26, 2015). "Miley Cyrus Supports James Franco's Shirt Collection: SHOP The Look". Hollywood Life.
- ↑ http://markruffalo.tumblr.com/post/99928494830/here-is-the-fan-shirt-designed-in-support-of-water
- ↑ HORNIACEK, Julia (July 20, 2015). "Troian Bellisario and Keegan Allen's Team Spoby Shirts Are Available For A (Very) Limited Time". Bustle.
- ↑ Lerman, Ali (April 23, 2015). "Should Waka Flocka Flame Really Be Our Next President?". OC Weekly.
- ↑ "Steve Aoki - Don't Buy Wild". Look To The Stars. July 8, 2015.
- ↑ "'Arrow's' Paul Blackthorne: Lance Is On The Warpath, Coming For Oliver Queen". Access Hollywood. April 15, 2015.
- ↑ Sirera, Lindsey (January 20, 2015). "Brooklyn Decker Chops 10 Inches Off Her Hair, Is the Latest Celeb to Embrace the Bob—See the Pic!". E! Online.
- ↑ "Marc & Pau Gasol Create Limited Edition All-Star T-shirt to Benefit the Gasol Foundation". My Fox Memphis. February 11, 2015.
- ↑ "It's Game On: PIXELS Movie Fans Raise Funds for Children's Hospitals". Broadway World. July 17, 2015.
- ↑ King, Chris (September 3, 2015). "One Upon A Time's Jennifer Morrison Launches 'Dark Swan' Charity T-Shirt Campaign". TV Over Mind.
- ↑ http://www.comicbookmovie.com/interviews/news/?a=125862M
- ↑ https://cdanews.com/2015/08/nathan-fillion-starts-his-own-represent-campaign-for-charity/
- ↑ https://represent.com/mikerowe
- ↑ https://represent.com/chad
- ↑ http://espn.go.com/blog/washington-redskins/post/_/id/21016/if-you-liked-it-on-a-vine-redskins-qb-kirk-cousins-hopes-you-like-it-even-more-on-a-t-shirt
- ↑ https://represent.com/jackblack
- ↑ https://represent.com/edoriginal
- ↑ https://represent.com/barakat
- ↑ https://represent.com/barrowmanPRIVATE
- ↑ https://represent.com/ian
- ↑ https://represent.com/itsgrace4
- ↑ https://represent.com/connor
- ↑ https://represent.com/usainbolt
- ↑ https://represent.com/lana
- ↑ https://represent.com/kristin
- ↑ https://represent.com/robbieamell
- ↑ https://represent.com/chriscolfer
- ↑ https://represent.com/verne
- ↑ https://represent.com/frankie
- ↑ http://www.themarysue.com/things-we-saw-today-805/
- ↑ https://represent.com/trejo
- ↑ https://represent.com/andersonsilva
- ↑ https://represent.com/weirdal
- ↑ https://represent.com/kat
- ↑ https://represent.com/davidortiz2
- ↑ https://represent.com/neil2
- ↑ https://represent.com/kristenbell
- ↑ https://represent.com/felicia
- ↑ https://represent.com/hannahhart
- ↑ https://represent.com/tyler
- ↑ https://represent.com/donnie/donnie-wahlberg-generation-rescue-limited-edition-tee
- ↑ Evans, Jason (October 30, 2014). "Stephen Amell on 'Arrow,' His Charity to Fight Cancer and 'The Flash'". Wall Street Journal.
- ↑ Gonzalez, Sandra (July 9, 2015). "How a (TV) superhero inspired a (TV) angel's latest charitable move". Mashable.
- ↑ Damon, Martin (August 6, 2015). "Ronda Rousey 'do nothing b***h' shirts being sold for charity". Fox Sports.
- ↑ Sport, Telegraph (May 9, 2015). "Floyd Mayweather celebrates Manny Pacquiao victory - by releasing a T-shirt". The Telegraph.
- ↑ Pozin, Ilya (November 19, 2014). "It's Not A Pivot: 3 Companies That Spun Into New Success". Forbes.
- ↑ http://www.theguardian.com/technology/2014/nov/14/ready-steady-startup-silicon-valley