Red FM (Malaysia)

Red FM
City Petaling Jaya
Broadcast area West Malaysia and Singapore
Slogan Today’s Best Music
Frequency Varies depending on its region
First air date 1 September 2001 (2001-09-01)
Last air date 31 December 2015, 2359 hours
Format Talk, contemporary hit radio
Language(s) English
Owner Star Publications (M) Bhd.
Sister stations 988 FM, Capital FM 88.9 and Suria FM
Website www.red.fm

Red FM is a Malaysian English language-private radio station that broadcasts across Peninsular Malaysia and Singapore. It is managed by Star Rfm Sdn Bhd, a wholly owned subsidiary of Star Publications (M) Bhd. Red FM began broadcasting on 1 September 2001 and is currently one of Malaysia's top five English radio stations.[1]

The station is targeted at urban and suburban listeners, playing selected music from the 1980s and 1990s as well as current favourites. In a 2015 listenership survey done by Gfk, Red FM commands a weekly listenership of 325,000, which shows expansion by 70%.[2]

In 9 September 2016, satellite TV company Astro announces plans to acquire both Red FM and Capital FM from Star Radio for a price of RM42 million. Astro intends to rebrand and broadcast these two radio stations via on-air and online platforms after acquisition.[3]

History

The radio station originates back to 1949 as Rediffusion Malaysia by the first commercial cable-transmitted radio stations. In 1989, Arab-Malaysian Group acquired a 49%-stake in Rediffusion. It changed its name to Rediffusion Cable Network in 1991. In 1996, FM transmission was launched as a trilingual service. In December 1997, REDI-FM 98.8 was relaunched as a full-fledged Chinese radio station, ending the monopoly of the government-owned Radio 5 (now Ai FM) as the only Chinese radio station in Malaysia. The frequency of Rediffusion was changed to 91.5 FM, immediately, and it became a bilingual radio service. By the end of the year, cable transmission ceased. In 1999, the frequency was changed to 104.9 FM, but 91.5 FM was not taken over by any radio station, until 2001, when IKIM.FM (Malaysia's Islamic radio station) takes over the previous FM slot and began broadcasting. In 2003, RED FM was acquired by Star Media Group Berhad The current reincarnation was in 2008, when it dropped the 104.9 in the RED 104.9 FM, to become RED FM only.

Starting from 2016, the radio station would still remain active, albeit with the lack of radio shows and the public service announcements, news and traffic reports are unaffected.

Programming line-up

Monday - Friday

Saturdays

Sundays

Events

Frequencies

Active

Defunct

See also

Other Rediffusion stations:

References

  1. ↑ http://my.nielsen.com/news/20091020.shtml
  2. ↑ "Star Radio getting louder". The Star (Malaysia). 28 November 2015. Retrieved 29 November 2015.
  3. ↑ "Astro seeks to acquire all of Capital FM for RM42m". The Malay Mail. 9 September 2016. Retrieved 17 September 2016.

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