Rajshri Media

Rajshri Media
Limited
Industry Digital Entertainment
Founded 1947
Headquarters Mumbai, India
Key people
 Rajjat A. Barjatya (Founder)
Products Mobile and Web TV Shows
Video on Demand
Website www.rajshri.com

Rajshri Media (P) Limited is a digital entertainment and new media arm of Rajshri Group.[1] The Rajshri.com portal was launched on November 2006 by releasing online Barjatya-produced Hindi movie Vivah, followed by Hattrick, Life in a Metro and Blue Umbrella, among others.[2] The company plans to reach its audience through all the four screens: Cinema, PC, Mobile, TV.[3]

History of Rajshri

On 15 August 1947, Tarachand Barjatya established Rajshri Pictures (P) Ltd., the film distribution division of Rajshri Group. Its first release was Aarti which was followed by the release of Dosti, a non star-cast film. Dosti was presented the National Award for the Best Hindi Film of the Year (1964) and it also won 5 Filmfare Awards.[4]

Category

Web and Mobile TV Shows

Rajshri Media has taken initiatives in creating shows for both web and mobile. Akbar Birbal Remixed is India’s 1st show for the Web and Mobile. It has in total 90 episodes.[5] 'Akbar Birbal Remixed' episodes are three minutes in length and are available in SMS, MMS, video and audio formats.[6] The content will be released initially on web and mobile and subsequently formatted for TV, home video and Radio.[7]

Video on Demand

Rajshri Media is also offering Video on demand (VOD) services containing both streaming video and downloadable content to a devices such as a computer, digital video recorder, personal video recorder or portable media player for viewing at any time.[8] The company offers a wide range of genres like Animation, TV Shows, TV Channels and Movies.[9]

References

  1. ↑ "businesstoday.digitaltoday.in".
  2. ↑ "www.khaleejtimes.com".
  3. ↑ "dnaindia.com".
  4. ↑ "filmfareawards.indiatimes.com". The Times Of India.
  5. ↑ "infotech.indiatimes.com". The Times Of India.
  6. ↑ "in.movies.yahoo.com".
  7. ↑ "www.contentsutra.com".
  8. ↑ "rediff.com".
  9. ↑ Tippu, Sufia (28 September 2007). "Now streaming: Bollywood movies". CNN. Retrieved 22 May 2010.
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