Peter Piper Pizza
| Subsidiary | |
| Industry | Pizza and entertainment |
| Founded | 1973 |
| Founder | Joel & Melanie Garcia |
| Headquarters | Phoenix, AZ |
Key people |
Bill Toole (Chief Operating Officer) Jason Greenwood (Chief Marketing Officer) |
| Owner | CEC Entertainment, Inc. |
| Website |
www |
Peter Piper Pizza is an Arizona-based pizza chain with locations in Arizona, California, New Mexico, Texas, Oklahoma, Nevada, and Mexico, and formerly in Colorado, Utah, and Michigan. Restaurants usually have a large dining area that adjoins a game room with playground equipment and classic arcade games.
History
Tony Cavolo founded Peter Piper Pizza in Phoenix, Arizona in 1973. The first Peter Piper opened in Glendale, Arizona.[1] There are 139 corporate and company-owned restaurants in the United States and Mexico.[2] In 1995, Peter Piper acquired its hometown competitor Pistol Pete's Pizza. In 1992, Peter Piper Inc. was acquired by The Venture West Group. The company was sold again to ACON Investments in 2007. CEC Entertainment, Inc. acquired the company in October 2014.[2] CEC Entertainment, Inc. is a wholly owned subsidiary of Apollo Global Management L.P.
Food
The restaurant offers pizza in a variety of sizes and crust types. Each restaurant makes its dough from scratch each day. Other foods offered include: chicken wings, salads, bread sticks, a cinnamon crunch dessert, and beer and wine at some locations. A lunch buffet is offered as well during weekday lunch hours at a low cost.
Peter Piper Pizza has various seating options to fit most occasions, including outdoor patios and private event rooms at select restaurants.
Entertainment
Most locations feature a large game room filled with video games, classic games (e.g., skee-ball), slides, tunnels, and toddler areas suitable for small children. Tokens must be purchased to play the games. Many of the games produce tickets that can be redeemed for prizes at the prize redemption counter.
Rebranding Controversy
In March 2014, Peter Piper Pizza redesigned its logo utilizing a serif font face following an abstract design. The new logo was created by WD Partners as part of an effort to connect "with Gen X and Millenial parents."[3] The updated design was panned by the public as "inappropriate," not "fun," and generally "terrible."[4][5][6]
See also
Notes
- ↑ "Peter Piper Pizza - Everyone Grab a Slice!". Retrieved 30 June 2016.
- 1 2 "Chuck E. Cheese buys Phoenix's Peter Piper Pizza". Retrieved 30 June 2016.
- ↑ "Peter Piper Pizza - WD Partners". Retrieved 11 July 2016.
- ↑ "Brand New: New Logo and Restaurant Design for Peter Piper Pizza". Retrieved 11 July 2016.
- ↑ "8 Major Brands That Went Flat in 2015". Retrieved 11 July 2016.
- ↑ "Peter Piper Pizza unviels new logo, and it's bad... really bad". Retrieved 11 July 2016.