Paul Jankowski (author)

Paul Jankowski
Born March 1966 (age 50)
Nationality American
Citizenship United States
Alma mater University of Tennessee
Occupation Author, Speaker

Paul Jankowski, (b. March 1966, United States) is an author,[1] keynote speaker[2][3] and Chief Strategist at New Heartland Group.[4]

Career

Jankowski attended the University of Tennessee where he began his music career as a college rep for CBS Records.[5][6] Since then, he moved on to filling managerial and executive level positions at music-related entities including MCA Records, SBK Records, Gibson Guitar Corporation, SFX Entertainment and Elvis Presley Enterprises.[7][8][9]

  • MCA Records - Pop Promotion Manager
  • SBK Records - Pop Promotion Manager
  • Gibson Guitar Corporation - Director of Global Entertainment Relations
  • SFX Entertainment - VP/Media Marketing
  • Elvis Presley Enterprises - Chief Marketing Officer

In 2002, Jankowski founded Access Brand Strategies, a branding agency in Nashville, Tennessee that helps brands connect with United States consumers who live in the New Heartland.[10][11][12] Some partnerships he has built include Beyoncé and Verizon Communications, Taylor Swift and Pepsi/Yahoo!, Jason Aldean/Dierks Bentley and Mountain Dew, and Blake Shelton and Pepsi/Pizza Hut.[13][14][15]

As part of Access Brand Strategies rebranding to New Heartland Group in 2014, Jankowski commissioned Prince Market Research to design and implement a 52-part survey with 1,000 participants across the United States to provide a baseline study of buying behavior and attitudes of the New Heartland consumer.[16][17][18]

Jankowski was co-founder and volunteer Executive Director of the TJ Martell Foundation for Cancer, Leukemia and AIDS research from 1990-1998.[19]

Writing

Jankowski has authored two books on marketing to the New Heartland.[20][21] On November 17, 2014, he published Speak American Too: Your Guide to Building Powerful Brands in the New Heartland, which combines new research from the New Heartland Consumer Research Study and case studies to familiarize brands with the New Heartland.[22]

Jankowski is a regular contributor to Forbes and has been featured in many publications including Adweek, Bloomberg, Fast Company and Entrepreneur.[23][24][25][26][27][28][29]

References

  1. ↑ Overby, Stephanie (16 Dec 2014). "Quick Chat: Paul Jankowski, Chief Strategist, New Heartland Group". CMO.com. Retrieved 27 Jan 2015.
  2. ↑ "The Future of Cultural Branding". South by Southwest (SXSW). Retrieved 27 Jan 2015.
  3. ↑ "Building Brands in the New Heartland". South by Southwest (SXSW). Retrieved 27 Jan 2015.
  4. ↑ "NEW HEARTLAND EXPERTS". New Heartland Group. Retrieved 27 Jan 2015.
  5. ↑ "Marketing Elvis -- good gig if you can get it, right?". The Commercial Appeal. Memphis, Tennessee. Mar 2007.
  6. ↑ "Speakers - Paul Jankowski". BrightSight Group LLC. Retrieved 27 Jan 2015.
  7. ↑ Ross, David M. (22 Jul 2014). "Paul Jankowski: Speaking American In The New Heartland". Nekst.biz. Retrieved 27 Jan 2015.
  8. ↑ O'Leary, Noreen (26 Jul 2012). "Fast Chat: Paul Jankowski Access Brand Strategies principal on why his work with Lipton and Lady Antebellum offers a glimpse of the 'new heartland'". Adweek. Retrieved 27 Jan 2015.
  9. ↑ "Elvis Presley Enterprises Names Marketing Head". Billboard. 9 Oct 2006. Retrieved 27 Jan 2015.
  10. ↑ "ACCESS BRAND STRATEGIES WILL NOW BE NEW HEARTLAND GROUP". New Heartland Group. 21 Jul 2014. Retrieved 27 Jan 2015.
  11. ↑ Jankowski, Paul (17 Dec 2014). "Introducing the New Heartland (hint, Nashville's part of it)". American City Business Journals. Retrieved 27 Jan 2015.
  12. ↑ Abulashvili, Maya (14 Jan 2015). "Jankowski: Marketers Don't Understand The New Heartland". MediaPost Communications. Retrieved 27 Jan 2015.
  13. ↑ Straut. Catherine (11 Dec 2014). "The Heart of America: 5 Questions on "New Heartland" Consumers". brandchannel. Retrieved 27 Jan 2015.
  14. ↑ Ruane, Kathleen (14 Aug 2012). "Major Brands Recognize the New Heartland Consumer in National Ad Campaigns". Yahoo!. Retrieved 27 Jan 2015.
  15. ↑ "PIZZA HUT". New Heartland Group. Retrieved 27 Jan 2015.
  16. ↑ Nicholson, Jessica (25 Jul 2014). "Industry Ink (7/25/14)". MusicRow. Retrieved 27 Jan 2015.
  17. ↑ "Veteran marketer rebrands with heartland focus". Nashville Post. 22 Jul 2014. Retrieved 27 Jan 2015.
  18. ↑ "96% of New Heartland Consumers Say That Brands Don't Understand Them". Forbes. 16 Sep 2014. Retrieved 27 Jan 2015.
  19. ↑ Cronn, Peter (26 Nov 1994). "Country Music Foundation Builds Reissue Label". Billboard. Prometheus Global Media. Retrieved 27 Jan 2015.
  20. ↑ Jankowski, Paul (2011). How to Speak American: Building Brands in the New Heartland. ABS Publishing. ISBN 0615453910.
  21. ↑ Jankowski, Paul (2014). Speak American too : your guide to building powerful brands in the new heartland. Brentwood, Tennessee: New Heartland Group Publishing Company. ISBN 099609170X.
  22. ↑ Roland, Tom (29 Aug 2013). "Country Music: America's Labor Party (feat. Spotify Playlist)". Billboard. Retrieved 27 Jan 2015.
  23. ↑ Jankowski, Paul (11 Nov 2014). "What Brands Need To Know About Families--We're All Dysfunctional". Forbes. Retrieved 27 Jan 2015.
  24. ↑ Jankowski, Paul (19 Dec 2014). "Is Saying 'Merry Christmas' Politically Correct? Who Cares?". Forbes. Retrieved 27 Jan 2015.
  25. ↑ Jankowski, Paul (6 Jan 2015). "10 Ways We Can Be Kinder To One Another". Forbes. Retrieved 27 Jan 2015.
  26. ↑ Jankowski, Paul (22 Jan 2015). "5 Critical Steps To Build A Sustainable Brand". Forbes. Retrieved 27 Jan 2015.
  27. ↑ Regan, Trish (host); Jankowski, Paul (guest) (22 Sep 2014). Is the NFL’s Brand Losing Its Luster With Sponsors? (Television production). New York City, New York: Bloomberg L.P. Retrieved 27 Jan 2015.
  28. ↑ Jankowski, Paul (24 Oct 2014). "5 STEPS FOR MARKETING TO THE NEW HEARTLAND". Fast Company. Retrieved 27 Jan 2015.
  29. ↑ Falls, Jason (8 Dec 2014). "Do Brands Need to 'Speak American'?". Entrepreneur. Retrieved 27 Jan 2015.
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