Pantaloons Fashion & Retail

Pantaloons Fashion & Retail Ltd.
Public
Traded as BSE: 535755
NSE: PFRL
Industry Retail
Founded 1997
Headquarters Mumbai, Maharashtra, India
Number of locations
 86
Area served
 India
Key people
 Pranab Barua (Managing Director)
Shital Mehta (CEO)
S. Visvanathan (CFO)
Suraj Bahirwani (COO)
Products Department Stores
Revenue Increase ₹1,285 crore (US$190 million) (FY 12 - 13)
Number of employees
 5300
Parent Aditya Birla Group
Website pantaloons.com

Pantaloons Fashion & Retail Limited is an Indian premium clothing retail chain. The first Pantaloons store was launched in Gariahat, Kolkata in 1997. As of November 2013, there are 76 Pantaloons stores in 44 cities.[1] Pantaloons was previously controlled by the Future Group, but has now been taken over by Aditya Birla Nuvo Limited (ABNL).[2][3][4] According to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, Pantaloons featured among 100 most trusted brands in India.[5]

Store

With a chain of 130 fashion stores across 40 cities and towns, Pantaloons is constantly extending its footprint into the rest of modern India. It spans a retail space of 1.7 million square feet which is amongst the largest in India.

Loyalty programme

The Pantaloons Greencard,[6] which is a unique loyalty programme, has been designed exclusively for Pantaloons' customers to enhance customer experience. Presently offered to over 4 million members, the programme entitles members to discounts in terms of points and special privileges at all Pantaloons stores.

The card has four tiers depending on the year's shopping. As a customer shops, the card upgrades with increasing privileges and discounts in form of Points.

The benefits covered under Greencard include discounts, Payback points, complimentary home drop of altered garments, relaxed exchange policy, exclusive sale preview, exclusive billing counters and assisted shopping among others.

Products

Pantaloons retails approximately 200 brands[7] which comprises a mix of private labels, licensed brands and more in apparel and accessories. Pantaloons offers a wide range of exclusive brands that cater to different occasions for men, women and kids. These include Ajile, Chalk, Akkriti, Trishaa, Rangmanch, candies, Honey, Annabelle, Richard Parker, SF Jeans, Bare Denim, Bare Leisure and JM Sports etc.

References

  1. ↑ store locator
  2. ↑ Sapna Agarwal (2012-05-01). "Aditya Birla to buy Pantaloons retail chain". Livemint. Retrieved 2014-06-22.
  3. ↑ "Media | Press releases | Aditya Birla Nuvo to acquire controlling stake in Future Group's Pantaloons Format business". Aditya Birla Nuvo. 2012-04-30. Retrieved 2014-06-22.
  4. ↑ "Our business | Garments | Pantaloons". Aditya Birla Nuvo. 2013-06-17. Retrieved 2014-06-22.
  5. ↑ "India's Most Trusted Brands 2014".
  6. ↑
  7. ↑ Products


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