PRIVO

PRIVO
Private
Industry Youth Registration & Parental Consent
Founded 2001
Headquarters McLean, Virginia, US
Website www.privo.com

PRIVO is a safe harbor and identity and consent service provider based in McLean, Virginia, US. PRIVO enables websites, apps, games and other online services to comply with the Children's Online Privacy Protection Act (COPPA) when they interact with and market to young children. It has been Federal Trade Commission approved.[1]

History

PRIVO was co-founded in 2001 by Denise and Ken Tayloe, siblings and descendants of The Tayloe family of Richmond County. PRIVO was founded in Northern Virginia, the suburbs of Washington, DC. The focus of the company is to enable online services (including websites, mobile apps and third part service providers handling children's data) to comply with the 1998 Children's Online Privacy Protection Act (COPPA) that is enforced by the Division of Privacy and Identity Protection at the Federal Trade Commission.

In April 2004, the FTC requested public comments in response to PRIVO’s application for FTC Safe Harbor Provider Status.[2] Commenters included UCLA’s Center for Communication Policy, privacy expert Ray Everett Church and the Association for Schwab Learning.[3]

In March 2007, the Progress and Freedom Foundation released "Progress on Point" in which PRIVO was asked to be a contributor regarding the topic‘Social Networking and Age Verification: Many Hard Questions; No Easy Solutions’] [4] In January 2008, PRIVO raised half of the $1.2 million in funding it targeted following a previously raised $2.5 million from angel investors.[5]

In September 2009, Yahoo!, PayPal, Google, Equifax, AOL, VeriSign, Acxiom, Citi, PRIVO and Wave Systems, announced support for the first pilot programs designed for the American public to engage in open government. These companies will act as digital identity providers using OpenID and Information Card technologies.[6]

Starting in October 2010, PRIVO, NASA, and OPTIMUS PRIME, begin collaboration to educate youth by developing a contest to raise students’ awareness of technology transfer efforts and how NASA technologies contribute to our everyday lives.[7] In November 2011 Inc. magazine, PRIVO was featured in a segment called “Tablets for Kids” in regards to children’s privacy, even when the mobile app is presumed safe.[8]

In August 2012, the FTC proposed changes to the COPPA and PRIVO was quoted in a Data Informed article regarding the proposed changes.[9] In March 2013, PRIVO participated in an interview with Fox News regarding "Stricter Children's Online Privacy Protection Act (COPPA) laws due in July to govern underage kids on Facebook, Tumblr".[10]

On September 17, 2013, the National Institute of Standards in Technology (NIST) awards grant to PRIVO to “Advance the Identity Eco-System” and “Improve Online Security and Privacy.” [11]

Seal

The PRIVO Privacy Assurance Seal indicates that a web site or mobile app is deemed to be in compliance with the Children's Online Privacy and Protection Act (COPPA).[12]

References

  1. ↑ Federal Trade Commission, (FTC). "PRIVO, Inc. Earns "Safe Harbor" Status". (FTC). Retrieved 25 October 2013.
  2. ↑ Bonner, Robert C. (6 April 2004). "Children ' s Online Privacy Protection Safe Harbor Proposed Self-Regulatory Guidelines; PRIVO, Inc. Application" (PDF). Federal Register. 69 (66): 18098, 18099. Retrieved 25 October 2013.
  3. ↑ Federal Trade Commission, (FTC). "FTC Notice and Request for Public Comm". Retrieved 25 October 2013.
  4. ↑ Thierer, Adam D. "Social Networking and Age Verification: Many Hard Questions; No Easy Solutions". Social Science Social Network. Retrieved 25 October 2013.
  5. ↑ "PRIVO raises half of $1.2M funding". Tech Journal. Retrieved 25 October 2013.
  6. ↑ Dignan, Larry. "Obama taps OpenID for government websites". ZDnet.com. Retrieved 25 October 2013.
  7. ↑ McCue, TJ. "10 NASA Spinoff Technology Products And The Optimus Prime Contest". Forbes. Retrieved 25 October 2013.
  8. ↑ DesMarais, Christina (9 November 2011). "Hot Market: Tablets for Kids". INC. Magazine. Retrieved 9 October 2013.
  9. ↑ Foege, Alec. "FTC Proposal Would Restrict Online Data Collection from Children". Data Informed. Retrieved 25 October 2013.
  10. ↑ Brandon, John (19 March 2013). "Stricter COPPA laws due in July to govern underage kids on Facebook, Tumblr". FOX NEWS. Retrieved 25 October 2013.
  11. ↑ Kash, Wyatt. "NIST Awards Grants To Improve Online Security, Privacy". Information Week. Retrieved 25 October 2013.
  12. ↑ (COPPA), Children's Online Privacy Protection Act. "CHILDREN'S ONLINE PRIVACY PROTECTION". COPPA. Retrieved 25 October 2013.
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