Ozon.ru
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Type of site | Online retailing |
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| Available in | Russian |
| Headquarters | Moscow, Russia |
| Owner | Internet Resheniya |
| Slogan(s) | Online Megamarket No.1 |
| Website |
ozon |
| Commercial | Yes |
| Registration | Required |
| Launched | 1998 |
| Current status | Active |
OZON.ru is the first [1] Russian online retailer. It was established in 1998 by the Russian software house Reksoft. Its main goods are books, electronics, music, and movies.[2] The key shareholders are Baring Vostock, Index Ventures, ru-Net, Rakuten, Intel Capital, Holzbrink and Cisco.
In 2000 Baring Vostok purchased the majority of Ozon shares, investing over $3,000,000 USD in the company.[3]
In 2005 the sales of Ozon were about $19.3 million.[1]
In 2005 Ozon.ru was managed by Vladimir Anatolyevich Dolgov
Oct 2005 - April 2010 Ozon.ru was managed by Bernard Lukey
In April 2007, Ozon.ru received an $18 million investment from Holtzbrinck Ventures, Index Ventures and Baring Vostok.[4]
In September 2011, Ozon raised $100 million of which 95% were invested into its four key businesses: the online retailer Ozon.ru, the shipping company O-courier, Ozon.Travel, and the shoe and accessory retailer Sapato.ru which was acquired in February 2012.
In 2012, Ozon had 14.5 million registered users and $250MM in revenue,[5] a daily audience of 750 thousand visitors, 2.2 million SKU's and it employed 1,700 staff.[6] Its revenues might reach $1 billion by 2014 according to Morgan Stanley research; Ozon is not only the largest e-commerce company in Russia, but also the most trusted by consumers both in terms of intention to purchase (25% of Russian online shoppers view Ozon as their favourite place to buy online, three times more than the second, which is no one other than eBay with 8%, and 4x the 3rd, Avito.ru with 6%) as well as in actual purchases (41% of Russian online shoppers have bought something on Ozon in the last year, twice as many as the 2nd, Avito with 21%, and 3rd, Biglion with 16%). The tenure of an average Ozon customer is 4 years vs. only 3 for an average Russian e-commerce company.
References
- 1 2 2005 data from NAUET
- ↑ Ozon website
- ↑ "Ozon" at Baring Vostok website (Russian)
- ↑ "Ozon.ru Receives USD 18 million in PE Investments". Investment Intelligence s.r.o. Retrieved 2009-07-20.
- ↑ Khrennikov, Ilya. (2013-03-28) ‘Amazon of Russia’ Ozon.ru Boosts Sales 55%, Eyes Acquisitions. Bloomberg. Retrieved on 2013-09-19.
- ↑ pp 7-8
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