Nick Baker (business executive)
Nick Baker | |
---|---|
Education | Hotel management and marketing |
Alma mater |
University of Brighton Cornell University |
Occupation | CEO |
Employer | RedBalloon |
Website | Nick Baker on LinkedIn |
Nick Baker is an Australian business executive. He serves as the CEO of RedBalloon, an online experience gift retailer based in Australia.[1] Prior to his time at RedBalloon, Baker worked as the Chief marketing officer for Tourism Australia, a position he held from 2007 to 2015.[2]
Career
Baker was the executive general manager of marketing for Ayers Rock Resort when it acquired P&O Resorts.[3] Baker worked his way up through operations before starting his career in marketing. He was working for a new hotel opened in Brighton in England when he was promoted by the general manager to sales and marketing manager to help turn around the business.[3] Baker was transferred to Hong Kong, where he worked across Asia in a sales and marketing role, and eventually to Australia in the mid-1990s to work on the Sydney Harbour Marriott Hotel. He worked approximately 10 years for Voyages Hotels & Resorts prior to becoming the CMO of Tourism Australia.[3]
Baker became the chief marketing officer of Tourism Australia in 2007. This was a year after an infamous tourism campaign called So where the bloody hell are you?.[3] Baker was responsible for helping transform the marketing of Tourism Australia, which included the creation of several success marketing campaigns.[3] AdNews credits Baker with implementing three of the most successful campaigns in the history of Tourism Australia, including bringing Oprah Winfrey to Australia which also brought an increase in tourism.[4][1] He is also credited with integrating social media into Tourism Australia's tourism campaigns.[5]
Baker left Tourism Australia in 2015 and became the CEO of RedBalloon. He was hired to replace former CEO Kristie Buchanan who left the company to start a family.[4]
Awards and recognition
In 2013, Baker was honored as Marketer of the Year by the Association for Data-Driven Marketing and Advertising.[6] The following year he received the same honor from the Australian Marketing Institute.[7]
References
- 1 2 Kimmorley, Sarah (13 March 2015). "The man who brought Oprah to Australia is now the CEO of RedBalloon". Business Insider. Retrieved 22 July 2015.
- ↑ Cameron, Nadia (20 October 2014). "Tourism Australia CMO Nick Baker resigns". CMO. Retrieved 22 July 2015.
- 1 2 3 4 5 Herbison, Michelle (25 February 2015). "Nick Baker: the exit interview". Marketing. Retrieved 22 July 2015.
- 1 2 "Ex Tourism Australia CMO Nick Baker joins RedBalloon as CEO". AdNews. 12 March 2015. Retrieved 22 July 2015.
- ↑ Cameron, Nadia (23 May 2013). "Tapping into social experience: Tourism Australia". CMO. Retrieved 22 July 2015.
- ↑ Cameron, Nadia (4 November 2013). "Tourism Australia's Nick Baker crowned ADMA Marketer of the Year". CMO. Retrieved 22 July 2015.
- ↑ "2014 Awards for Marketing Excellence Gala Dinner". Australian Marketing Institute. Retrieved 22 July 2015.
Notes
- Ten Questions with Nick Baker, 2012 interview with The Australian.
- 2012 Interview with Nick Baker by Econsultancy.